Question 1

In using a(n)  ________ marketing strategy, a company ignores market segmentation and goes after the entire market with one market offer.

Accepted Answer

A)   Differentiated
B)   Undifferentiated
C)   Unconcentrated
D)   ConcentratedE) A) and D)
F) B) and D)

Question 2

Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:

Accepted Answer

A)   Market targeting
B)   Market evaluating
C)   Market positioning
D)   Market segmentationE) All of the above
F) None of the above

Question 3

The three stages of target marketing are market segmentation, market targeting and:

Accepted Answer

A)   Product introduction
B)   Product segmentation
C)   Market positioning
D)   Mass marketingE) A) and B)
F) A) and C)

Question 4

Which of the following is NOT a requirement for effective segmentation?

Accepted Answer

A)   Accountability
B)   Substantiality
C)   Accessibility
D)   MeasurabilityE) A) and B)
F) B) and C)

Question 5

What is the one major assumption that marketers, who use an undifferentiated marketing strategy, have made as they approach their market?

Accepted Answer

A: The one major assumption that markete...

Question 6

The degree to which effective programs can be designed for attracting and serving segments is the ________ of the market segment.

Accepted Answer

A)   Measurability
B)   Accessibility
C)   Substantiality
D)   ActionabilityE) A) and C)
F) All of the above

Question 7

Using an undifferentiated marketing strategy, a company ignores market segmentation differences and goes after the entire market with one market offer.

Accepted Answer

A) True 
 B)False

Question 8

Dividing a market into groups based on consumers' knowledge, attitude, use, or response to a product is called:

Accepted Answer

A)   Market segmentation
B)   Psychographic segmentation
C)   Market bifurcation
D)   Behavioral segmentationE) B) and D)
F) B) and C)

Question 9

Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:

Accepted Answer

A)   Psychographic segmentation
B)   Geographic segmentation
C)   Demographic segmentation
D)   Behavioristic segmentationE) A) and B)
F) A) and C)

Question 10

Why do marketers segment the market?

Accepted Answer

The answer of Why do marketers segment the market?...

Question 11

Under-positioning is defined as:

Accepted Answer

A)   Failing to ever position the company at all
B)   Failing to correctly position the company
C)   Positioning the company on a level below its par
D)   Positioning the company on a level above its parE) C) and D)
F) A) and B)

Question 12

Which of the following is NOT a demographic variable?

Accepted Answer

A)   Age
B)   Gender
C)   User status
D)   ReligionE) A) and D)
F) A) and C)

Question 13

"Unaware," "Aware," and "Informed" are three examples of which behavioristic segmentation variable?

Accepted Answer

A)   Buyer readiness stage
B)   User status
C)   Benefits sought
D)   Loyalty statusE) A) and D)
F) B) and C)

Question 14

A segment may have desirable size and growth and still not offer attractive profits.

Accepted Answer

A) True 
 B)False

Question 15

A "typical" male or female does not exist.

Accepted Answer

A) True 
 B)False

Question 16

What factors might make a segment more or less attractive?

Accepted Answer

There are several factors that can make ...

Question 17

The process of marketers choosing to position their products based on specific product attributes can actually be dangerous.

Accepted Answer

A) True 
 B)False

Question 18

A product's ________ is the way the product is defined by consumers on important attributes.

Accepted Answer

A)   Differentiation
B)   Position
C)   Strategy
D)   HomogeneityE) A) and B)
F) C) and D)

Question 19

Income and occupation are psychographic segmentation variables.

Accepted Answer

A) True 
 B)False

Question 20

Undifferentiated marketing is more suited for ________ products.

Accepted Answer

A)   Homogeneous
B)   Heterogeneous
C)   Homogeneous and heterogeneous
D)   Neither homogeneous nor heterogeneousE) B) and D)
F) B) and C)

Exam 8: Customer Driven Marketing Strategy: Creating Value for Target Customers

In using a(n) ________ marketing strategy, a company ignores market segmentation and goes after the entire market with one market offer.

Correct AnswerverifiedShow Answer

A "typical" male or female does not exist.

Correct AnswerverifiedShow Answer

Income and occupation are psychographic segmentation variables.

Correct AnswerverifiedShow Answer

"Unaware," "Aware," and "Informed" are three examples of which behavioristic segmentation variable?

Correct AnswerverifiedShow Answer

What factors might make a segment more or less attractive?

Correct AnswerAnswered by ExamLex AIThere are several factors that can make ...View AnswerShow Answer

Which of the following is NOT a requirement for effective segmentation?

Correct AnswerverifiedShow Answer

Under-positioning is defined as:

Correct AnswerverifiedShow Answer

Why do marketers segment the market?

Correct AnswerverifiedShow Answer

What is the one major assumption that marketers, who use an undifferentiated marketing strategy, have made as they approach their market?

Correct AnswerAnswered by ExamLex AIA: The one major assumption that markete...View AnswerShow Answer

The degree to which effective programs can be designed for attracting and serving segments is the ________ of the market segment.

Correct AnswerverifiedShow Answer

A product's ________ is the way the product is defined by consumers on important attributes.

Correct AnswerverifiedShow Answer

A segment may have desirable size and growth and still not offer attractive profits.

Correct AnswerverifiedShow Answer

The process of marketers choosing to position their products based on specific product attributes can actually be dangerous.

Correct AnswerverifiedShow Answer

The three stages of target marketing are market segmentation, market targeting and:

Correct AnswerverifiedShow Answer

Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:

Correct AnswerverifiedShow Answer

Dividing buyers into groups based on their knowledge, attitudes, uses or responses to a product is called:

Correct AnswerverifiedShow Answer

Undifferentiated marketing is more suited for ________ products.

Correct AnswerverifiedShow Answer

Which of the following is NOT a demographic variable?

Correct AnswerverifiedShow Answer

Dividing a market into groups based on consumers' knowledge, attitude, use, or response to a product is called:

Correct AnswerverifiedShow Answer

Using an undifferentiated marketing strategy, a company ignores market segmentation differences and goes after the entire market with one market offer.

Correct AnswerverifiedShow Answer

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Answered by ExamLex AI
There are several factors that can make ...
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Correct Answer
Answered by ExamLex AI
A: The one major assumption that markete...
View Answer

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