Question 1

One component of the marketing microenvironment are groups both within and external to the company. Who are these major players in a company's microenvironment?

Accepted Answer

The marketing microenvironment refers to...

Question 2

Which of the following are NOT an example of a marketing intermediary?

Accepted Answer

A)   Public relations agencies
B)   Next day delivery providers
C)   Advertising agencies
D)   Direct mail housesE) C) and D)
F) B) and C)

Question 3

The hotel industry characteristically has a ________ barrier to exit.

Accepted Answer

A)   Low
B)   Moderately low
C)   Moderately high
D)   HighE) None of the above
F) B) and D)

Question 4

Which of the following can be cited as an example of microenvironment as well as macroenvironment?

Accepted Answer

A)   Competitors
B)   Demographics
C)   The company
D)   Cultural forcesE) A) and B)
F) B) and D)

Question 5

Gen Xers look for something different, which means they spend:

Accepted Answer

A)   More than boomers
B)   More than Millennials
C)   More than boomers and Millennials
D)   Less than boomersE) None of the above
F) A) and B)

Question 6

The most dramatic force shaping our destiny is:

Accepted Answer

A)   Political
B)   Natural
C)   Environmental
D)   TechnologicalE) B) and C)
F) A) and D)

Question 7

Hotel marketers could see the accounting department as a part of their microenvironment.

Accepted Answer

A) True 
 B)False

Question 8

At the core or first level of competition, Hyatt Hotels would consider as their competition:

Accepted Answer

A)   Best Western, Holiday Inn and Ramada
B)   Your apartment
C)   KOA campgrounds
D)   Marriott, Intercontinental and WestinE) A) and B)
F) A) and C)

Question 9

Two forces that affect the competition are the ability of companies to ________ and ________ markets.

Accepted Answer

A)   Enter, exit
B)   Plan, enter
C)   Plan, control
D)   Control, exitE) A) and D)
F) B) and D)

Question 10

Describe important factors in the marketing macroenvironment.

Accepted Answer

The marketing macroenvironment consists of external factors that can have a significant impact on a company's marketing efforts. Some important factors in the marketing macroenvironment include:

1. Economic factors: The overall economic conditions, such as inflation, unemployment, and consumer spending, can greatly influence a company's marketing strategy. A strong economy may lead to increased consumer confidence and higher purchasing power, while a weak economy may result in decreased consumer spending.

2. Technological factors: Advances in technology can create new opportunities for marketing, such as the rise of social media and digital advertising. Companies need to stay abreast of technological developments to remain competitive in the market.

3. Political and legal factors: Government regulations and policies can affect marketing activities, such as advertising restrictions and product safety standards. Companies need to be aware of and comply with these regulations to avoid legal issues.

4. Social and cultural factors: Changes in societal attitudes, values, and lifestyles can impact consumer behavior and preferences. Companies need to understand these shifts to effectively target their marketing efforts.

5. Environmental factors: Growing concerns about environmental sustainability and climate change have led to increased consumer demand for eco-friendly products and corporate social responsibility. Companies need to consider these factors in their marketing strategies to appeal to environmentally conscious consumers.

6. Competitive factors: The actions of competitors in the market can also influence a company's marketing strategy. Companies need to monitor their competitors' activities and adjust their marketing efforts accordingly.

Overall, understanding and adapting to these important factors in the marketing macroenvironment is crucial for a company to develop successful marketing strategies and remain competitive in the market.

Question 11

One of the outcomes of currency devaluations in a destination country such as Argentina is that such country ________ as a destination of conventions and meetings.

Accepted Answer

A)   Starts losing
B)   Starts gaining
C)   Remains unaffected
D)   None of the aboveE) B) and C)
F) A) and B)

Question 12

Hotel developers generally have lower barriers to entry than restaurant developers.

Accepted Answer

A) True 
 B)False

Question 13

The number of women in the American workforce is approaching 30 percent.

Accepted Answer

A) True 
 B)False  False

Question 14

A company could see its competition as all other companies that compete for the consumer dollar.

Accepted Answer

A) True 
 B)False

Question 15

A ________ is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Accepted Answer

A)   People
B)   Public
C)   Profile
D)   Pro-associationE) None of the above
F) All of the above

Question 16

The ________ consists of the forces close to the company that affect its ability to serve its customers.

Accepted Answer

A)   Legal environment
B)   Microenvironment
C)   Macroenvironment
D)   Marketing environmentE) All of the above
F) B) and D)

Question 17

Which of the following is NOT a type of macro-environmental impact?

Accepted Answer

A)   Competitive
B)   Monopolistic
C)   Natural
D)   TechnologicalE) B) and C)
F) B) and D) B

Question 18

Existing laws concerning marketing abuses are often difficult to enforce.

Accepted Answer

A) True 
 B)False

Question 19

Why is the study of customer demographics important to marketers?

Accepted Answer

The study of customer demographics is cr...

Question 20

The Internet has created both ________ transparency.

Accepted Answer

A)   Disintermediation and pricing
B)   Mediation and pricing
C)   Intermediation and pricing
D)   Disintermediation and supplyE) A) and C)
F) B) and D)

Exam 4: The Marketing Environment

One component of the marketing microenvironment are groups both within and external to the company. Who are these major players in a company's microenvironment?

Correct Answer
Answered by ExamLex AI
The marketing microenvironment refers to...
View Answer

Which of the following are NOT an example of a marketing intermediary?

Correct Answer
verified

The hotel industry characteristically has a ________ barrier to exit.

Correct Answer
verified

Which of the following can be cited as an example of microenvironment as well as macroenvironment?

Correct Answer
verified

Gen Xers look for something different, which means they spend:

Correct Answer
verified

The most dramatic force shaping our destiny is:

Correct Answer
verified

Hotel marketers could see the accounting department as a part of their microenvironment.

Correct Answer
verified

At the core or first level of competition, Hyatt Hotels would consider as their competition:

Correct Answer
verified

Two forces that affect the competition are the ability of companies to and markets.

Correct Answer
verified

Describe important factors in the marketing macroenvironment.

One of the outcomes of currency devaluations in a destination country such as Argentina is that such country ________ as a destination of conventions and meetings.

Correct Answer
verified

Hotel developers generally have lower barriers to entry than restaurant developers.

Correct Answer
verified

The number of women in the American workforce is approaching 30 percent.

Correct Answer
verified
False

A company could see its competition as all other companies that compete for the consumer dollar.

Correct Answer
verified

A ________ is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Correct Answer
verified

The ________ consists of the forces close to the company that affect its ability to serve its customers.

Correct Answer
verified

Which of the following is NOT a type of macro-environmental impact?

Correct Answer
verified
B

Existing laws concerning marketing abuses are often difficult to enforce.

Correct Answer
verified

Why is the study of customer demographics important to marketers?

Correct Answer
Answered by ExamLex AI
The study of customer demographics is cr...
View Answer

The Internet has created both ________ transparency.

Correct Answer
verified

Exam 4: The Marketing Environment

One component of the marketing microenvironment are groups both within and external to the company. Who are these major players in a company's microenvironment?

Correct AnswerAnswered by ExamLex AIThe marketing microenvironment refers to...View AnswerShow Answer

Which of the following are NOT an example of a marketing intermediary?

Correct AnswerverifiedShow Answer

The hotel industry characteristically has a ________ barrier to exit.

Correct AnswerverifiedShow Answer

Which of the following can be cited as an example of microenvironment as well as macroenvironment?

Correct AnswerverifiedShow Answer

Gen Xers look for something different, which means they spend:

Correct AnswerverifiedShow Answer

The most dramatic force shaping our destiny is:

Correct AnswerverifiedShow Answer

Hotel marketers could see the accounting department as a part of their microenvironment.

Correct AnswerverifiedShow Answer

At the core or first level of competition, Hyatt Hotels would consider as their competition:

Correct AnswerverifiedShow Answer

Two forces that affect the competition are the ability of companies to ________ and ________ markets.

Correct AnswerverifiedShow Answer

Describe important factors in the marketing macroenvironment.

One of the outcomes of currency devaluations in a destination country such as Argentina is that such country ________ as a destination of conventions and meetings.

Correct AnswerverifiedShow Answer

Hotel developers generally have lower barriers to entry than restaurant developers.

Correct AnswerverifiedShow Answer

The number of women in the American workforce is approaching 30 percent.

Correct AnswerverifiedFalse

A company could see its competition as all other companies that compete for the consumer dollar.

Correct AnswerverifiedShow Answer

A ________ is any group that has an actual or potential interest in or impact on an organization's ability to achieve its objectives.

Correct AnswerverifiedShow Answer

The ________ consists of the forces close to the company that affect its ability to serve its customers.

Correct AnswerverifiedShow Answer

Which of the following is NOT a type of macro-environmental impact?

Correct AnswerverifiedB

Existing laws concerning marketing abuses are often difficult to enforce.

Correct AnswerverifiedShow Answer

Why is the study of customer demographics important to marketers?

Correct AnswerAnswered by ExamLex AIThe study of customer demographics is cr...View AnswerShow Answer

The Internet has created both ________ transparency.

Correct AnswerverifiedShow Answer

Correct Answer
Answered by ExamLex AI
The marketing microenvironment refers to...
View Answer

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Two forces that affect the competition are the ability of companies to and markets.

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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False

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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B

Correct Answer
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Correct Answer
Answered by ExamLex AI
The study of customer demographics is cr...
View Answer

Correct Answer
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