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Exam 12: Managing Marketing Channels and Supply Chains

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Question 141

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There are three variations of contractual systems: wholesaler-sponsored voluntary chains,retailer-sponsored cooperatives,and __________.

A) franchising
B) service-oriented voluntary chains
C) channel-dominated voluntary chains
D) distributorship cooperatives
E) reseller franchising

F) C) and D)
G) B) and E)

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Question 142

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In the automobile industry,many companies use a __________,whereby a manufacturer licenses dealers to sell its cars subject to various sales and service conditions.

A) service-sponsored producer franchise system
B) service-sponsored retail franchise system
C) manufacturer-sponsored wholesale franchise system
D) manufacturer-sponsored retail franchise system
E) administered vertical marketing system

F) A) and E)
G) A) and D)

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Question 143

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Which of the following statements regarding supply chain customer service is most accurate?

Pharmaceutical companies sell some of their products to hospitals and clinics directly.They also market other products to large retail chains like Walgreens that distribute them to their stores across the nation.In addition,they sell products to drug wholesalers that sell to the remaining independent drugstores in the U.S.What method of distribution best describes the method used by pharmaceutical companies in this example?

Tiffany & Co.manufactures about half of the fine jewelry items for sale in its stores and boutiques worldwide.Tiffany & Co.practices

Which buyer requirement would be most important in choosing a channel for a financial service for a consumer who is interested in setting up a retirement account?

Logistics is most closely related to which element of the marketing mix?

An intermediary who sells to consumers is referred to as a(n) __________.

Facilitating function activities include

Walmart's marketing strategy is to be a reliable,lower-price retailer for a wide variety of mass consumption consumer goods.This strategy favors a(n) __________ designed to deliver products to consumers at the lowest possible cost.

Another name for quick response systems is __________.

Those activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost are referred to as

The Limited employs a quick response system to order fast-moving fashion items.The Limited's point-of-sale scanner records each sale.When stock falls below a minimum level,the system automatically sends an electronic order to the manufacturer,which processes the order immediately.This system has effectively reduced

A __________ is essentially a sequence of linked suppliers and customers in which every customer is,in turn,a supplier to another customer until a finished product reaches the final consumer.

When choosing a marketing channel or intermediary,it is important to ask three key questions: (1) Which channel and intermediaries will provide the best coverage of the target market? (2) Which channel and intermediaries will best satisfy the buying requirements of the target market? and (3)

Items such as large household appliances that require installation and delivery demonstrate the buyer requirements of __________.

Figure 12-3 -Figure 12-3 above depicts four common marketing channels for consumer products and services that differ by the kind and number of intermediaries.Channel "A" would be an appropriate marketing channel for which of the following?

A channel captain refers to

In marketing channels for business products,an intermediary that performs a variety of marketing channel functions including selling,stocking,delivering a full product assortment,and financing is referred to as a(n) __________.

One of the sales growth strategies Amazon considered early on is __________.