Question 1

Which of the following is a characteristic of the growth stage of the product life cycle?

Accepted Answer

A)  advertising emphasis switches to selective demand
B)  growing proportion of trial purchasers to brand loyal users
C)  product features remain unchanged
D)  profit margins increase as sales increase
E)  the product is sold in the maximum number of retail outletsF) None of the above
G) C) and D)

Question 2

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as __________.

Accepted Answer

A)  subbranding
B)  multibranding
C)  mixed branding
D)  private branding
E)  family brandingF) C) and D)
G) A) and B)

Question 3

Even though Liquid Paper correction fluid is in the __________ stage of its product life cycle,Sanford,its manufacturer,has not deleted it from its line because there is still a residual core of consumers who use the product.

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  deletionF) D) and E)
G) C) and E)

Question 4

Gatorade is MOST LIKELY in which stage of its product life cycle?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  fadF) A) and B)
G) C) and E)

Question 5

To help differentiate a company's brand from competitors,an improved version is created,or new features are added to the original design,and product proliferation occurs in the __________ stage of the product life cycle.

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) B) and E)
G) B) and D)

Question 6

A concept that describes the stages a product goes through in the marketplace-introduction,growth,maturity,and decline-is referred to as the __________.

Accepted Answer

A)  retail life cycle
B)  product life cycle
C)  marketing mix
D)  product growth cycle
E)  diffusion of product innovationF) A) and B)
G) A) and C)

Question 7

When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign,what strategy did it use to manage the product through its life cycle?

Accepted Answer

A)  market modification
B)  product repositioning
C)  market-product synergy
D)  product modification
E)  product positioningF) A) and B)
G) D) and E)

Question 8

If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

Accepted Answer

A)  a weak brand position in a segment
B)  a strong brand position in a segment
C)  above-average product category purchases by a market segment
D)  below-average product category purchases by a market segment
E)  There is not enough information to make any conclusions.F) A) and C)
G) None of the above

Question 9

All of the following are true about a skimming pricing strategy when used during the introduction stage of the product life cycle EXCEPT:

Accepted Answer

A)  it capitalizes on the price insensitivity of early buyers.
B)  its profit margins may be high.
C)  it encourages "me too" entrants into the market.
D)  it recovers the R&D costs of the new offering.
E)  it helps build unit volume.F) C) and E)
G) B) and D)

Question 10

An all electric-powered automobile such as the Tesla Motors Model S is in which stage of its product life cycle?

Accepted Answer

A)  growth
B)  maturity
C)  introduction
D)  decline
E)  accelerated developmentF) None of the above
G) B) and D)

Question 11

The environmental challenges of packaging and labeling are often global in nature.These include all of the following EXCEPT:

Accepted Answer

A)  the shortage of viable landfill sites
B)  growth of solid waste
C)  the composition of packaging materials
D)  cultural norms
E)  recyclingF) D) and E)
G) C) and D)

Question 12

The marketing objective for a product in the __________ stage of the product life cycle is to create consumer awareness and stimulate trial.

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  accelerated developmentF) D) and E)
G) C) and D)

Question 13

At which stage of the product life cycle is a company likely to have its most complete product line?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  accelerated developmentF) A) and B)
G) None of the above

Question 14

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues; and (4) cost reduction.

Accepted Answer

A)  governmental regulations
B)  cultural and societal issues
C)  competition from global markets
D)  connecting with customers
E)  patent and trademark issuesF) C) and E)
G) A) and B)

Question 15

Which stage in the product life cycle is characterized by a slowing of total industry sales or product class revenue?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  decelerated implementationF) B) and E)
G) A) and B)

Question 16

Every product manufactured by the maker of Slim-Fast carries the Slim-Fast brand name.This company uses __________.

Accepted Answer

A)  multibranding
B)  uniform branding
C)  co-branding
D)  family branding
E)  agent licensingF) D) and E)
G) A) and C)

Question 17

The time a product can be stored before it spoils is referred to as its __________.

Accepted Answer

A)  product life cycle
B)  use-by date
C)  spoilage index
D)  shelf life
E)  expiration dateF) D) and E)
G) A) and E)

Question 18

What role do people play in the managing of services? In answering the question,discuss the concept of customer experience management (CEM).

Accepted Answer

Many services depend on people for the c...

Question 19

Which of the following is a characteristic of the growth stage of the product life cycle?

Accepted Answer

A)  advertising emphasis switches to selective demand
B)  a growing proportion of trial purchases come from brand loyal users
C)  product features remain unchanged
D)  profit margins increase as sales increase
E)  the product is sold in a narrowly selected number of retail outletsF) B) and E)
G) All of the above

Question 20

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

Accepted Answer

A)  there is no incentive to change
B)  there are physical,economic,or social fears
C)  there are cultural differences
D)  the financial commitment is too great
E)  the product is not consistent with existing habitsF) A) and E)
G) B) and D)

Exam 10: Managing Successful Products, Services, and Brands

If a firm's marketing dashboard displays a BDI over 100 for a consumer packaged good,such as General Mills' Warm Delights Minis,this indicates which of the following?

Correct AnswerverifiedShow Answer

Even though Liquid Paper correction fluid is in the __________ stage of its product life cycle,Sanford,its manufacturer,has not deleted it from its line because there is still a residual core of consumers who use the product.

Correct AnswerverifiedShow Answer

At which stage of the product life cycle is a company likely to have its most complete product line?

Correct AnswerverifiedShow Answer

When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign,what strategy did it use to manage the product through its life cycle?

Correct AnswerverifiedShow Answer

What role do people play in the managing of services? In answering the question,discuss the concept of customer experience management (CEM).

Correct AnswerverifiedMany services depend on people for the c...View AnswerShow Answer

The environmental challenges of packaging and labeling are often global in nature.These include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Every product manufactured by the maker of Slim-Fast carries the Slim-Fast brand name.This company uses __________.

Correct AnswerverifiedShow Answer

Gatorade is MOST LIKELY in which stage of its product life cycle?

Correct AnswerverifiedShow Answer

All of the following are true about a skimming pricing strategy when used during the introduction stage of the product life cycle EXCEPT:

Correct AnswerverifiedShow Answer

The time a product can be stored before it spoils is referred to as its __________.

Correct AnswerverifiedShow Answer

Which stage in the product life cycle is characterized by a slowing of total industry sales or product class revenue?

Correct AnswerverifiedShow Answer

An all electric-powered automobile such as the Tesla Motors Model S is in which stage of its product life cycle?

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of the growth stage of the product life cycle?

Correct AnswerverifiedShow Answer

Which of the following is a characteristic of the growth stage of the product life cycle?

Correct AnswerverifiedShow Answer

There are several reasons why a consumer would be reluctant to adopt a new product.For example,a consumer might be reluctant to adopt a new product because of a risk barrier,which occurs when __________.

Correct AnswerverifiedShow Answer

The marketing objective for a product in the __________ stage of the product life cycle is to create consumer awareness and stimulate trial.

Correct AnswerverifiedShow Answer

A concept that describes the stages a product goes through in the marketplace-introduction,growth,maturity,and decline-is referred to as the __________.

Correct AnswerverifiedShow Answer

To help differentiate a company's brand from competitors,an improved version is created,or new features are added to the original design,and product proliferation occurs in the __________ stage of the product life cycle.

Correct AnswerverifiedShow Answer

Combining a corporate or family brand with a new brand to distinguish a part of its product line from others is referred to as __________.

Correct AnswerverifiedShow Answer

Four key challenges that package and label designers face include: (1) __________; (2) environmental concerns; (3) health,safety,and security issues; and (4) cost reduction.

Correct AnswerverifiedShow Answer

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Many services depend on people for the c...
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