Question 1

Because of the intangible nature of services,consumers often perceive price as a possible indicator of the __________ of the service.

Accepted Answer

A)  profit or ROI
B)  customer value
C)  quality
D)  target market
E)  costF) B) and C)
G) A) and E)

Question 2

Subbranding involves __________.

Accepted Answer

A)  having one firm manufacture a product and a second firm distribute it all under the same name
B)  changing a brand name of a product line extension product by making it "New and Improved!"
C)  combining a corporate brand with a new brand to distinguish a part of its product line from others
D)  creating a "knock-off" version of a product and changing the spelling of the name (chicken to "chikin" as is the case with Chick-Fil-
A)  
E)  using the same name for the original product and all subsequent product line and brand extensionsF) C) and D)
G) B) and E)

Question 3

IKEA sells a portable workbench called the FAHRTFULL.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States however,may not be as effective due to __________.

Accepted Answer

A)  disappointment when the product fails to perform
B)  the element of humor which makes consumers question product quality
C)  governmental restrictions on brand names regarding bodily functions
D)  language and cultural differences
E)  difficulty in spelling and pronunciationF) None of the above
G) B) and D)

Question 4

New Balance,Inc.successfully repositioned its athletic shoes to focus on fit,durability,and comfort rather than on competing head-on against Nike and Adidas on fashion and professional sports.This product repositioning strategy was designed to __________.

Accepted Answer

A)  react to a competitor's position
B)  reach a new target market segment
C)  catch a rising trend
D)  change the value offered to its customers
E)  accommodate its target audience preference for comfortable sneakersF) A) and B)
G) A) and E)

Question 5

All of the following are true about product line extensions EXCEPT:

Accepted Answer

A)  this strategy practice can result in lower advertising and promotion costs.
B)  a risk that comes with product line extensions is that sales of an extension may come at the expense of other items in the company's product line.
C)  a product line extension raises the level of brand awareness.
D)  line extensions work best when they provide incremental company revenue by taking sales away from competing brands.
E)  product line extensions involve using a current brand name to enter a different product class.F) A) and E)
G) A) and D)

Question 6

Packaging that provides convenience,product quality,protection,or easy storage offers what kind of benefits?

Accepted Answer

A)  communication benefits
B)  functional benefits
C)  perceptual benefits
D)  physiological benefits
E)  financial benefitsF) A) and E)
G) D) and E)

Question 7

The __________ stage of the product life cycle is characterized by the slowing of total industry sales or product class revenue,causing marginal competitors to begin leaving the market.

Accepted Answer

A)  decline
B)  maturity
C)  introduction
D)  growth
E)  harvestF) All of the above
G) A) and C)

Question 8

Packaging __________.

Accepted Answer

A)  is any box,bottle,jar,can,carton,or bag that can be used for transporting services
B)  is any container in which a product is offered for sale and on which information is communicated
C)  is that part of a product that is not recycled
D)  identifies the product or brand,who made it,where and when it was made,how it is to be used,and the contents and ingredients
E)  is any container used in the preservation of ideasF) All of the above
G) B) and C)

Question 9

Alka-Seltzer was originally made as a hangover remedy that cured a headache and settled the stomach.Today,you can purchase Original Alka-Seltzer,Extra Strength Alka-Seltzer,Alka-Seltzer Morning Relief (for morning headaches and fatigue) ,and Alka-Seltzer Heartburn Relief.To broaden the product line to increase sales to new target market segments,the makers of Alka-Seltzer used a __________ strategy.

Accepted Answer

A)  product modification
B)  market-product grid
C)  diversification
D)  market modification
E)  product class extensionF) A) and D)
G) All of the above

Question 10

In which stage of the product life cycle is it important to broaden distribution of the product?

Accepted Answer

A)  introduction
B)  growth
C)  maturity
D)  decline
E)  harvestF) B) and E)
G) B) and D)

Question 11

The actual procedures,mechanisms,and flow of activities by which a service is created and delivered is referred to as __________.

Accepted Answer

A)  process
B)  procedure
C)  productivity
D)  protocol
E)  planF) A) and E)
G) A) and C)

Question 12

Which of the following is an example of a product in the growth stage of the product life cycle?

Accepted Answer

A)  e-books
B)  all electric cars
C)  3D HDTVs
D)  soft drinks
E)  traditional TVsF) A) and E)
G) B) and E)

Question 13

A manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Accepted Answer

A)  simulate laggard usage of the product
B)  inhibit the innovation diffusion process
C)  encourage product trial and adoption
D)  erect product adoption barriers against its competitors
E)  circumvent the typical adoption cycleF) C) and D)
G) B) and E)

Question 14

A brand name that cannot be spoken is referred to as a __________.

Accepted Answer

A)  label
B)  copyright
C)  trade name
D)  trade mark
E)  logo or logotypeF) A) and C)
G) All of the above

Question 15

Tuition,charges,fares,and rates are all terms

Accepted Answer

A)  given to the tangible portion of the price of a service.
B)  that are interchangeable when identifying the price of a service.
C)  given to the intangible portion of the price of a service.
D)  given to describe the price of services.
E)  used in services to imply a higher quality product than the terms "cost" or "price."F) B) and C)
G) A) and B)

Exam 10: Managing Successful Products, Services, and Brands

IKEA sells a portable workbench called the FAHRTFULL.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States however,may not be as effective due to __________.

Correct Answer
verified

Packaging that provides convenience,product quality,protection,or easy storage offers what kind of benefits?

Correct Answer
verified

Tuition,charges,fares,and rates are all terms

Correct Answer
verified

Because of the intangible nature of services,consumers often perceive price as a possible indicator of the __________ of the service.

Correct Answer
verified

The __________ stage of the product life cycle is characterized by the slowing of total industry sales or product class revenue,causing marginal competitors to begin leaving the market.

Correct Answer
verified

New Balance,Inc.successfully repositioned its athletic shoes to focus on fit,durability,and comfort rather than on competing head-on against Nike and Adidas on fashion and professional sports.This product repositioning strategy was designed to __________.

Correct Answer
verified

All of the following are true about product line extensions EXCEPT:

Correct Answer
verified

Which of the following is an example of a product in the growth stage of the product life cycle?

Correct Answer
verified

Correct Answer
verified

In which stage of the product life cycle is it important to broaden distribution of the product?

Correct Answer
verified

Packaging __________.

Correct Answer
verified

Subbranding involves __________.

Correct Answer
verified

The actual procedures,mechanisms,and flow of activities by which a service is created and delivered is referred to as __________.

Correct Answer
verified

A brand name that cannot be spoken is referred to as a __________.

Correct Answer
verified

A manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Correct Answer
verified

Exam 10: Managing Successful Products, Services, and Brands

IKEA sells a portable workbench called the FAHRTFULL.The product has many positive features,and in German or Swedish markets,the name describes the product's features well (fahrt meaning travel) .This brand name in the United States however,may not be as effective due to __________.

Correct AnswerverifiedShow Answer

Packaging that provides convenience,product quality,protection,or easy storage offers what kind of benefits?

Correct AnswerverifiedShow Answer

Tuition,charges,fares,and rates are all terms

Correct AnswerverifiedShow Answer

Because of the intangible nature of services,consumers often perceive price as a possible indicator of the __________ of the service.

Correct AnswerverifiedShow Answer

The __________ stage of the product life cycle is characterized by the slowing of total industry sales or product class revenue,causing marginal competitors to begin leaving the market.

Correct AnswerverifiedShow Answer

New Balance,Inc.successfully repositioned its athletic shoes to focus on fit,durability,and comfort rather than on competing head-on against Nike and Adidas on fashion and professional sports.This product repositioning strategy was designed to __________.

Correct AnswerverifiedShow Answer

All of the following are true about product line extensions EXCEPT:

Correct AnswerverifiedShow Answer

Which of the following is an example of a product in the growth stage of the product life cycle?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In which stage of the product life cycle is it important to broaden distribution of the product?

Correct AnswerverifiedShow Answer

Packaging __________.

Correct AnswerverifiedShow Answer

Subbranding involves __________.

Correct AnswerverifiedShow Answer

The actual procedures,mechanisms,and flow of activities by which a service is created and delivered is referred to as __________.

Correct AnswerverifiedShow Answer

A brand name that cannot be spoken is referred to as a __________.

Correct AnswerverifiedShow Answer

A manufacturer of a new all-natural-ingredient shampoo and conditioner puts free samples of the product in Sunday newspapers to __________.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

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verified

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verified

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verified

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verified

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verified

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verified

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Correct Answer
verified