Question 1

What do a dry cleaning service,an automated carwash,and a taxi service have in common?

Accepted Answer

A)  They are all tangible services.
B)  They are all people-based services.
C)  None of them has problems with idle production capacity.
D)  They never use off-peak pricing.
E)  They are all equipment-based services.F) B) and D)
G) A) and B)

Question 2

The new-product process refers to

Accepted Answer

A)  the informal process of "brain storming" to generate new-product concepts at a marketing staff meeting.
B)  the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
C)  the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.
D)  the two stages an organization goes through from idea generation to commercialization.
E)  a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.F) All of the above
G) B) and E)

Question 3

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

Accepted Answer

A)  20
B)  25
C)  30
D)  40
E)  50F) B) and D)
G) A) and D) D

Question 4

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Accepted Answer

A)  business analysis
B)  market testing
C)  screening and evaluation
D)  commercialization
E)  business analysis.F) B) and D)
G) A) and C)

Question 5

Products organizations buy that assist in providing other products for resale are referred to as __________.

Accepted Answer

A)  reseller goods
B)  wholesale goods
C)  business products
D)  ancillary products
E)  retail productsF) A) and B)
G) C) and E) C

Question 6

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

Accepted Answer

A)  poor product quality
B)  encountering groupthink in task force and committee meetings
C)  poor execution of the marketing mix
D)  bad timing
E)  incomplete market and product protocolF) A) and C)
G) C) and D)

Question 7

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives,which were scientifically designed to kill cold and flu germs when users sneezed,coughed,or blew their noses into them.Unfortunately,people didn't believe the claim and were frightened by the "cidal" in the brand name.The reason for this product failure was

Accepted Answer

A)  an insignificant point of difference.
B)  too little market attractiveness.
C)  poor execution of the marketing mix.
D)  poor product quality.
E)  incomplete market and product protocol.F) A) and E)
G) B) and C)

Question 8

Among business products,support products include installations such as

Accepted Answer

A)  convenience products.
B)  buildings and fixed equipment.
C)  tools and office equipment.
D)  raw materials and component parts.
E)  maintenance,repair,and legal services.F) A) and B)
G) None of the above

Question 9

Items consumed in one or a few uses,such as food and fuel,are referred to as _________.

Accepted Answer

A)  services
B)  perishable goods
C)  durable goods
D)  disposable goods
E)  nondurable goodsF) B) and D)
G) B) and E)

Question 10

Screening and evaluation refers to the stage of the new-product process

Accepted Answer

A)  at which prospective customers are exposed to new product prototypes for the first time.
B)  at which new product concepts that have been found viable are converted into actual prototypes.
C)  that internally and externally evaluates new-product ideas to eliminate those that warrant no further effort.
D)  that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections.
E)  where consumers evaluate a new product's performance in an actual-use situation.F) A) and D)
G) B) and E)

Question 11

A situation that occurs when a service provider is available but there is no demand is referred to as

Accepted Answer

A)  off-peak pricing.
B)  idle production capacity.
C)  static demand.
D)  capacity management.
E)  excess inventory.F) B) and D)
G) A) and B)

Question 12

The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

Accepted Answer

A)  three main steps: research,production,and distribution.
B)  four distinct steps: research,evaluation,production,and distribution.
C)  five key phases ranging from idea generation to creating the first prototype.
D)  seven stages from new product strategy development to commercialization.
E)  three phases: planning,implementation,and evaluation.F) A) and E)
G) A) and D) D

Question 13

Business products are also referred to as __________ products.

Accepted Answer

A)  B2B products
B)  B2C products
C)  B4B products
D)  BOB products
E)  B4C productsF) A) and B)
G) B) and D)

Question 14

A product that requires no new behaviors be learned by consumers is a

Accepted Answer

A)  continuous innovation.
B)  discontinuous innovation.
C)  dynamically continuous innovation.
D)  product transformation.
E)  concurrent innovation.F) A) and B)
G) A) and C)

Question 15

-N the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green meaning good and red meaning very bad.If an organization's 2012 sales for the entire U.S.were $50 million and its 2011 U.S.sales were $30 million,what is the annual % sales change?

Accepted Answer

A)  33%
B)  67%
C)  100%
D)  125%
E)  133%F) C) and D)
G) B) and E)

Question 16

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

Accepted Answer

A)  not listening to the "voice of the consumer."
B)  encountering "groupthink" in meetings.
C)  skipping stages in the new-product process.
D)  not learning critical takeaway lessons from earlier failures.
E)  avoiding the "NIH problem."F) A) and D)
G) A) and E)

Question 17

When General Mills introduced Fingos,a corn chip-sized sweetened cereal flake,it assumed that its customers would normally snack on them dry like a potato chip.Unfortunately,consumers did not switch from munching on popcorn and potato chips.The primary reason for the failure of Fingos was __________.

Accepted Answer

A)  an insignificant point of difference relative to competing snacks-consumers wouldn't switch from eating snacks from Frito-Lay and others
B)  too little market attractiveness-the growth in the snacks market is declining
C)  poor execution of the marketing mix-General Mills did not offer free samples at grocery stores
D)  poor product quality-the chips were not the same size
E)  incomplete market and product protocol-the brand name "Fingos" did not get consumers excitedF) A) and B)
G) B) and E)

Question 18

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Accepted Answer

A)  market testing
B)  screening and evaluation
C)  business analysis
D)  development
E)  commercializationF) None of the above
G) A) and E)

Question 19

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Accepted Answer

A)  accessory equipment
B)  components
C)  derived products
D)  complementary products
E)  materialsF) A) and D)
G) A) and B)

Question 20

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Accepted Answer

A)  commercialization process
B)  SWOT process
C)  new-product process
D)  business prospect development cycle
E)  opportunity stage gate sequenceF) All of the above
G) A) and D)

Exam 9: Developing New Products and Services

What do a dry cleaning service,an automated carwash,and a taxi service have in common?

Correct Answer
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The new-product process refers to

Correct Answer
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Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

Correct Answer
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D

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Correct Answer
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Products organizations buy that assist in providing other products for resale are referred to as __________.

Correct Answer
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C

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

Correct Answer
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Correct Answer
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Among business products,support products include installations such as

Correct Answer
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Items consumed in one or a few uses,such as food and fuel,are referred to as _________.

Correct Answer
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Screening and evaluation refers to the stage of the new-product process

Correct Answer
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A situation that occurs when a service provider is available but there is no demand is referred to as

Correct Answer
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The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct Answer
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D

Business products are also referred to as __________ products.

Correct Answer
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A product that requires no new behaviors be learned by consumers is a

Correct Answer
verified

-N the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green meaning good and red meaning very bad.If an organization's 2012 sales for the entire U.S.were $50 million and its 2011 U.S.sales were $30 million,what is the annual % sales change?

Correct Answer
verified

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

Correct Answer
verified

Correct Answer
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In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Correct Answer
verified

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Correct Answer
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The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Correct Answer
verified

Exam 9: Developing New Products and Services

What do a dry cleaning service,an automated carwash,and a taxi service have in common?

Correct AnswerverifiedShow Answer

The new-product process refers to

Correct AnswerverifiedShow Answer

Services are a significant part of the U.S.economy,exceeding __________ percent of its gross domestic product.

Correct AnswerverifiedD

Marketers pay slotting fees to grocers in payment for space-or slots-on their retail shelves.Such slotting fees significantly increase the cost of which stage of the new-product process?

Correct AnswerverifiedShow Answer

Products organizations buy that assist in providing other products for resale are referred to as __________.

Correct AnswerverifiedC

One of the six ORGANIZATION-RELATED problems that can cause new-product failures is __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Among business products,support products include installations such as

Correct AnswerverifiedShow Answer

Items consumed in one or a few uses,such as food and fuel,are referred to as _________.

Correct AnswerverifiedShow Answer

Screening and evaluation refers to the stage of the new-product process

Correct AnswerverifiedShow Answer

A situation that occurs when a service provider is available but there is no demand is referred to as

Correct AnswerverifiedShow Answer

The new-product process an organization goes through to identify business opportunities and convert them into salable products or services contains

Correct AnswerverifiedD

Business products are also referred to as __________ products.

Correct AnswerverifiedShow Answer

A product that requires no new behaviors be learned by consumers is a

Correct AnswerverifiedShow Answer

-N the Marketing Dashboard Map above,the annual growth rate in each state is shown,with green meaning good and red meaning very bad.If an organization's 2012 sales for the entire U.S.were $50 million and its 2011 U.S.sales were $30 million,what is the annual % sales change?

Correct AnswerverifiedShow Answer

George Santayana,Spanish philosopher once said,"Those who cannot remember the past are condemned to repeat it." Applied to the organizational problems in new-product failure,this is really an example of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the new-product process,product ideas that survive the business analysis stage proceed to the __________ stage.

Correct AnswerverifiedShow Answer

The type of business products known as support products includes installations,industrial services,supplies,and __________.

Correct AnswerverifiedShow Answer

The seven stages an organization goes through to identify business opportunities and convert them into salable products or services is referred to as the __________.

Correct AnswerverifiedShow Answer

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D

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C

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D

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