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The emergency room staff in Houston's largest hospital is pleasantly surprised when a four-day Fourth of July weekend brings in few accident victims for treatment.They know from experience that such public holidays usually have high rates of accidents.For the hospital's business office,the lower demand for the emergency room services means


A) a break in the service continuum.
B) its services are no longer tangible.
C) its services can be separated from the staff.
D) the hospital has idle production capacity.
E) an opportunity for gap analysis.

F) C) and D)
G) A) and B)

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Specialty products refer to


A) products for which there are no close substitutes.
B) products purchased for their prestige or high perceived value.
C) products a consumer will make a special effort to search out and buy.
D) items for which the consumer compares several alternatives on several criteria such as price,quality,or style.
E) items that the consumer does not know about or knows about but does not initially buy.

F) A) and B)
G) A) and C)

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The addition of Clorox II bleach to Tide laundry detergents is an example of


A) discontinuous innovation.
B) bundled innovation.
C) dynamically continuous innovation.
D) disruptive innovation.
E) continuous innovation.

F) A) and C)
G) D) and E)

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What are the four types of consumer products? How do they differ?

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Convenience products,shopping products,s...

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Sarah has a backache due to overexertion.She believes a massage would loosen her back muscles and help her feel better.She is concerned because a massage,unlike a pair of shoes,cannot be experienced or seen before she buys it.Which characteristic of services is she concerned about?


A) incongruity
B) inconsistency
C) inventory costs
D) inseparability
E) intangibility

F) C) and D)
G) B) and D)

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A _________ is defined as an item consumed in one or a few uses.


A) durable good
B) convenience good
C) specialty good
D) shopping good
E) nondurable good

F) None of the above
G) A) and B)

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For services,business analysis must consider __________,which finds ways to match the availability of the service to when it is needed.


A) capacity management
B) customer experience management
C) derived demand
D) internal marketing
E) the seven I's of services

F) B) and D)
G) B) and C)

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A product is a good,service,or idea consisting of a bundle of tangible and intangible attributes that satisfy consumers' needs and is received in exchange


A) only for legal tender (money) .
B) for providing value.
C) only for barter.
D) for a person's time and effort.
E) for money or something else of value.

F) All of the above
G) A) and B)

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Products that are purchased by the ultimate consumer are referred to as __________.


A) generic goods
B) end user goods
C) personal items
D) merchandise
E) consumer products

F) A) and B)
G) D) and E)

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The emphasis of a marketing strategy for a continuous innovation concentrates on


A) obtaining widespread distribution.
B) setting a low price.
C) generating awareness.
D) using reminder advertising to reeducate consumers.
E) using personal selling.

F) A) and B)
G) B) and E)

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The Marriott Corporation sent a six-person intelligence team to travel and stay at economy hotels around the country for a six-month period.The purpose of these visits was to


A) allow the team to reap the benefits of the new product,Fairfield Inns.
B) assess the strengths and weaknesses of economy hotels that could be used in the new-product development process for the launch of a new economy hotel chain.
C) complete customer satisfaction surveys to purposefully create inaccuracies in the marketing research for competing economy hotels.
D) obtain the demographics and media behavior of consumers who stay at these facilities in order to develop a target market profile.
E) refute the assumption that open innovation can benefit the Marriott Corporation.

F) A) and B)
G) A) and D)

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A concept test is an


A) internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B) external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
C) internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D) in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E) in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.

F) A) and E)
G) A) and B)

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In terms of promotion,which of the following type of consumer product stresses status and brand uniqueness?


A) specialty product
B) convenience product
C) shopping product
D) unsought product
E) discretionary product

F) B) and E)
G) All of the above

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Ideally,before a new product is developed,a firm should have a precise protocol,which is a statement that identifies: (1) a well-defined target market; (2) __________; and (3) what the product will be and do to satisfy consumers.


A) a clear plan for product distribution
B) specific customers' needs,wants,and preferences
C) an analysis of potential competitors' products
D) a precise budget of how much can be spent for the marketing program
E) clear financial goals and expectations

F) All of the above
G) A) and E)

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The type of business products known as support products includes installations,supplies,accessory equipment,and __________.


A) complementary products
B) materials
C) industrial services
D) derived products
E) components

F) B) and E)
G) A) and C)

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Before moving out of their apartment,Kelly and Doug decided to have their carpets cleaned by Stanley Steemer,a company specializing in professional carpet cleaning.The carpet cleaners arrived on time,cleaned the carpets,and drove away in their bright yellow van; only then did the couple see that they did a good job.Kelly and Doug were unable to judge the service before they bought it,which illustrates the __________ of services.


A) inconsistency
B) inseparability
C) inventory costs
D) intangibility
E) interdependence

F) None of the above
G) B) and D)

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Which of the following is the best example of a nondurable good?


A) laundry detergent
B) shoes
C) insurance
D) iPod
E) laser surgery

F) B) and D)
G) B) and C)

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A retail chain hires a company to design and install a computer network that would allow each store in the chain to check the inventory of others in the chain for customer-requested items.The retail chain purchased which kind of business products?


A) accessory equipment
B) industrial services
C) supply materials
D) component parts
E) installations

F) None of the above
G) A) and E)

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The emphasis of a marketing strategy for a discontinuous innovation would most likely be to


A) generate awareness among consumers.
B) advertise benefits to consumers,stressing points of differentiation.
C) educate consumers about new consumption patterns through product trial and personal selling.
D) obtain widespread distribution in multiple channels.
E) stress price differentials from competitors' products.

F) C) and D)
G) B) and E)

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A product can be classified as "new" from all of the following perspectives EXCEPT:


A) the organization's.
B) existing offerings.
C) legal.
D) the firm's competitors.
E) the consumer's.

F) B) and E)
G) B) and C)

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Showing 301 - 320 of 342

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