Question 1

Cultural symbols refer to

Accepted Answer

A)  ideas that can be protected by international copyrights.
B)  ideas that cannot be expressed by words or characters.
C)  things that represent values that exist solely within a nation.
D)  things that represent ideas and concepts.
E)  words that represent pictures or designs.F) A) and B)
G) B) and E)

Question 2

The appreciation of fashion,music,and a desire for novelty and trendier designs and images

Accepted Answer

A)  are preferences found more in American teenagers than in most other cultures around the world.
B)  actually begin at age 10,but begin to decline significantly as students enter high school.
C)  ironically are found more for teenagers who cannot afford to make those purchases than for those who can.
D)  are preferences of teenagers around the world regardless of whether they live.
E)  are often established early among European teens and they typically linger well into adulthood.F) C) and E)
G) A) and E)

Question 3

A variation of licensing is referred to as

Accepted Answer

A)  direct investment.
B)  joint ventures.
C)  direct exporting.
D)  franchising.
E)  dual adaptation.F) C) and D)
G) D) and E)

Question 4

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

Accepted Answer

A)  the black market
B)  a gray market
C)  dumping
D)  a globalized market
E)  parallel exportingF) B) and C)
G) All of the above

Question 5

Direct investment in international marketing refers to

Accepted Answer

A)  offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  a national market-entry strategy that entails a foreign company and a local firm investing together to create a local business.
D)  having a company handle its own exports directly,without intermediaries.
E)  a global market-entry strategy that entails a domestic firm actually investing in and owning a foreign subsidiary or division.F) C) and D)
G) None of the above

Question 6

Based on a study of 6,500 teens in 26 countries,when asked what country had the most influence on their attitudes and purchase behavior,54 percent of teens from the United States,87 percent of those from Latin America,80 percent of the Europeans,and 80 percent of those from Asia named

Accepted Answer

A)  the United States.
B)  the United Kingdom.
C)  Japan.
D)  France.
E)  Russia.F) B) and D)
G) All of the above

Question 7

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Accepted Answer

A)  buying centers
B)  Internet technology
C)  language translators
D)  tariff and quota policies
E)  multinational marketing strategiesF) A) and D)
G) A) and C)

Question 8

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service roughly 20 percent of the value of the product as a(n) __________.

Accepted Answer

A)  bribe
B)  tariff
C)  subsidy
D)  excise tax
E)  quotaF) A) and D)
G) B) and C)

Question 9

Select Service Partner (SSP) Group has operations in 30 countries involving food and beverage establishments,often in transit hubs like airports and railway stations.SSP also operates Starbucks locations in airports in Finland,Sweden,and Norway.SSP pays Starbucks a royalty based on sales as well as a fee for each store.In these instances,Starbucks is engaged in

Accepted Answer

A)  direct exporting.
B)  indirect exporting.
C)  licensing.
D)  contract manufacturing.
E)  foreign assembly.F) A) and B)
G) A) and C)

Question 10

When a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

Accepted Answer

A)  loss-leader pricing.
B)  surplus marketing.
C)  dumping.
D)  second-market pricing.
E)  entrepreneurial pricing.F) B) and D)
G) C) and D)

Question 11

Chrysler Corporation wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over ¥31,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

Accepted Answer

A)  balance of price.
B)  currency exchange rate.
C)  reciprocity price.
D)  balance of payments.
E)  balance of trade.F) B) and D)
G) A) and C)

Question 12

When CNS decided to enter the global market for its Breathe Right strips,there were many contributing factors for doing so.However,according to Kevin McKenna,vice president for international at CNS,the real key to successfully enter a specific global market is

Accepted Answer

A)  selecting a country where there will be virtually no product competition.
B)  having a local partner that is entrepreneurial with an ability to distribute and sell.
C)  capitalizing on America's reputation as a leader in medical product innovation.
D)  having an internationally known celebrity spokesperson who transcends national boundaries.
E)  having a quality product that can easily be manufactured and distributed.F) A) and B)
G) A) and C)

Exam 6: Understanding and Reaching Global Consumers and Markets

When a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

Correct Answer
verified

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

Correct Answer
verified

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service roughly 20 percent of the value of the product as a(n) __________.

Correct Answer
verified

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Correct Answer
verified

A variation of licensing is referred to as

Correct Answer
verified

Chrysler Corporation wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over ¥31,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

Correct Answer
verified

Correct Answer
verified

Direct investment in international marketing refers to

Correct Answer
verified

Based on a study of 6,500 teens in 26 countries,when asked what country had the most influence on their attitudes and purchase behavior,54 percent of teens from the United States,87 percent of those from Latin America,80 percent of the Europeans,and 80 percent of those from Asia named

Correct Answer
verified

When CNS decided to enter the global market for its Breathe Right strips,there were many contributing factors for doing so.However,according to Kevin McKenna,vice president for international at CNS,the real key to successfully enter a specific global market is

Correct Answer
verified

Cultural symbols refer to

Correct Answer
verified

The appreciation of fashion,music,and a desire for novelty and trendier designs and images

Correct Answer
verified

Exam 6: Understanding and Reaching Global Consumers and Markets

When a firm sells a product in a foreign country below its domestic price or below its actual cost,it is referred to as

Correct AnswerverifiedShow Answer

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller,shipped to higher-priced countries,and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as __________.

Correct AnswerverifiedShow Answer

If you wanted to set up a business importing amber jewelry from Latvia to the United States,you would have to plan on paying the U.S.Customs Service roughly 20 percent of the value of the product as a(n) __________.

Correct AnswerverifiedShow Answer

The use of __________ as a tool for exchanging goods,services,and information on a global scale is one of the trends that has affected world trade.

Correct AnswerverifiedShow Answer

A variation of licensing is referred to as

Correct AnswerverifiedShow Answer

Chrysler Corporation wanted to sell its Jeeps in Japan.The car was priced in U.S.dollars at about $19,000,but when it reached the Japanese car showrooms,its price was over ¥31,000 Japanese yen,and the Japanese could not afford to buy it.Its price was set without regard for the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Direct investment in international marketing refers to

Correct AnswerverifiedShow Answer

Based on a study of 6,500 teens in 26 countries,when asked what country had the most influence on their attitudes and purchase behavior,54 percent of teens from the United States,87 percent of those from Latin America,80 percent of the Europeans,and 80 percent of those from Asia named

Correct AnswerverifiedShow Answer

When CNS decided to enter the global market for its Breathe Right strips,there were many contributing factors for doing so.However,according to Kevin McKenna,vice president for international at CNS,the real key to successfully enter a specific global market is

Correct AnswerverifiedShow Answer

Cultural symbols refer to

Correct AnswerverifiedShow Answer

The appreciation of fashion,music,and a desire for novelty and trendier designs and images

Correct AnswerverifiedShow Answer

Correct Answer
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