Question 1

The five roles of individual family members in the purchase decision process are

Accepted Answer

A)  membership group,aspiration group,opinion leader,decision maker,and user.
B)  sustainer,experiential,belonger,emulator,and achiever.
C)  opinion leader,influencer,decision maker,purchaser,and user.
D)  information gatherer,influencer,decision maker,purchaser,and user.
E)  need driven,inner directed,outer directed,opinion leader,and decision maker.F) A) and B)
G) A) and C)

Question 2

Sociocultural influences that affect the consumer purchase decision process include all of the following EXCEPT:

Accepted Answer

A)  personal influence.
B)  reference groups.
C)  family influences.
D)  culture and subculture.
E)  values,beliefs,and attitudes.F) D) and E)
G) None of the above

Question 3

Why would Hanes select Michael Jordan to appear in an ad campaign? How would he be a sociocultural influence on consumer behavior?

Accepted Answer

A consumer's purchases are often influen...

Question 4

In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Accepted Answer

A)  Experiencers
B)  Makers
C)  Achievers
D)  Innovators
E)  StriversF) All of the above
G) C) and D) D

Question 5

In the VALS framework,__________ groups consist of consumers motivated by physical activity,variety,and risk.

Accepted Answer

A)  ideals-motivated
B)  rewards-and-success-motivated
C)  self-expression-motivated
D)  achievement-motivated
E)  high-and-low-resourceF) A) and C)
G) D) and E)

Question 6

Mary was offended by the brand name of a new product for women.She believes the name of the product is demeaning and that it must reflect a negative attitude of the manufacturer towards women in general.Although this may simply be the result of __________,if other women interpret the name choice the same way,there is a strong likelihood this product could fail.

Accepted Answer

A)  selective retention
B)  selective comprehension
C)  selective exposure
D)  selective analysis
E)  stimulus discriminationF) C) and D)
G) B) and D)

Question 7

-According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

Accepted Answer

A)  changing beliefs about the extent to which a brand has certain attributes
B)  changing the perceived importance of attributes
C)  adding new attributes to the product
D)  providing free trials of the new product
E)  obtaining a seal of approval to reduce consumers' risk and encourage purchasesF) A) and B)
G) B) and D)

Question 8

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

Accepted Answer

A)  reinforcement
B)  cue
C)  response
D)  prompt
E)  driveF) C) and E)
G) B) and C)

Question 9

In the VALS framework,consumers motivated by ideals are guided by knowledge and principle.One segment of the two Ideals-motivated groups,known as __________,have fewer resources and are conservative,conventional people with concrete beliefs based on traditional,established codes such as family,religion,community,and the nation.

Accepted Answer

A)  Experiencers
B)  Believers
C)  Makers
D)  Achievers
E)  ThinkersF) A) and B)
G) B) and C)

Question 10

An aspiration group is one

Accepted Answer

A)  to which a person belongs,and wishes to continue with.
B)  that a person wishes to be a member of or wishes to be identified with.
C)  that a person wishes to maintain a distance from because of differences in values or behaviors.
D)  that a person knows he or she can never really fit into because of basic cultural differences.
E)  that a person feels is significantly above him or her in terms of socioeconomics.F) B) and E)
G) A) and D)

Question 11

If a fraternity or sorority wanted to attract new members,it should focus on people who view its current members as a(n) __________ group.

Accepted Answer

A)  membership
B)  aspiration
C)  dissociative
D)  reference
E)  involvementF) A) and C)
G) A) and E)

Question 12

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?

Accepted Answer

A)  Strivers
B)  Believers
C)  Experiencers
D)  Survivors
E)  MakersF) B) and D)
G) A) and D) B

Question 13

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Accepted Answer

A)  ideals
B)  achievement
C)  self-expression
D)  rewards
E)  successF) C) and D)
G) A) and B)

Question 14

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Accepted Answer

A)  stimulus discrimination
B)  cognitive learning
C)  attitudinal learning
D)  stimulus generalization
E)  behavioral learningF) A) and E)
G) B) and D)

Question 15

As a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Accepted Answer

A)  selective retention
B)  selective comprehension
C)  selective exposure
D)  selective perception
E)  subliminal discriminationF) B) and D)
G) A) and B)

Question 16

Evaluative criteria refer to

Accepted Answer

A)  the objective and subjective attributes of a brand consumers use to compare different products and brands.
B)  those attributes of a brand that are based exclusively on objective criteria in order to make an unbiased purchase decision.
C)  those attributes of a brand that are based exclusively on subjective criteria in order to avoid postpurchase anxiety.
D)  the attributes of a product that a manufacturer wishes to promote to a specific target market.
E)  a list of required product attributes from which a customer will not waver regardless of additional incentives.F) D) and E)
G) A) and D) A

Question 17

You have just purchased a Samsung Galaxy Tab 2 tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad after seeing an ad for it on TV.This is most likely an example of

Accepted Answer

A)  indecisiveness.
B)  cognitive dissonance.
C)  postpurchase stress.
D)  market anxiety.
E)  extended problem solving.F) A) and D)
G) A) and B)

Question 18

BzzAgent

Accepted Answer

A)  is the number one consumer information source in developing countries.
B)  captures honest word-of-mouth testimonials from satisfied customers who will promote new products or services.
C)  was the first on the Internet to create a public forum for new products.
D)  counteracts false rumors or negative buzz for quality products or services that have been unjustly accused on social networking websites.
E)  uses ethnographic research techniques to discover subtle behavioral and emotional reactions to products in their natural use environment.F) A) and C)
G) B) and E)

Question 19

There are five stages in the consumer purchase decision process.The first stage is __________.

Accepted Answer

A)  information search
B)  purchase decision
C)  alternative evaluation
D)  opportunity identification
E)  problem recognitionF) B) and C)
G) D) and E)

Question 20

The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Accepted Answer

A)  evaluative set.
B)  evolved set.
C)  consideration set.
D)  alternative selection group.
E)  aspiration group.F) C) and D)
G) B) and E)

Exam 4: Understanding Consumer Behavior

The five roles of individual family members in the purchase decision process are

Correct Answer
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Sociocultural influences that affect the consumer purchase decision process include all of the following EXCEPT:

Correct Answer
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Why would Hanes select Michael Jordan to appear in an ad campaign? How would he be a sociocultural influence on consumer behavior?

Correct Answer
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A consumer's purchases are often influen...
View Answer

In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Correct Answer
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D

In the VALS framework,__________ groups consist of consumers motivated by physical activity,variety,and risk.

Correct Answer
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-According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

Correct Answer
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One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

Correct Answer
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An aspiration group is one

Correct Answer
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If a fraternity or sorority wanted to attract new members,it should focus on people who view its current members as a(n) __________ group.

Correct Answer
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In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?

Correct Answer
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B

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct Answer
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Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct Answer
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As a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

Correct Answer
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Evaluative criteria refer to

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A

You have just purchased a Samsung Galaxy Tab 2 tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad after seeing an ad for it on TV.This is most likely an example of

Correct Answer
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BzzAgent

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There are five stages in the consumer purchase decision process.The first stage is __________.

Correct Answer
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The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

Correct Answer
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Exam 4: Understanding Consumer Behavior

The five roles of individual family members in the purchase decision process are

Correct AnswerverifiedShow Answer

Sociocultural influences that affect the consumer purchase decision process include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Why would Hanes select Michael Jordan to appear in an ad campaign? How would he be a sociocultural influence on consumer behavior?

Correct AnswerverifiedA consumer's purchases are often influen...View AnswerShow Answer

In the VALS framework,consumers who are receptive to new ideas and technologies and like variety in their lives are referred to as __________.

Correct AnswerverifiedD

In the VALS framework,__________ groups consist of consumers motivated by physical activity,variety,and risk.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

-According to the Colgate toothpaste ad above and the textbook,what approach did Colgate marketers use to encourage consumers to purchase its product?

Correct AnswerverifiedShow Answer

One evening while watching TV,your stomach growls.You see an ad for Subway.You walk to the Subway shop and buy a sandwich,which tastes great.In terms of behavioral learning,your hunger is a __________.

Correct AnswerverifiedShow Answer

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An aspiration group is one

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If a fraternity or sorority wanted to attract new members,it should focus on people who view its current members as a(n) __________ group.

Correct AnswerverifiedShow Answer

In the VALS framework,each consumer segment exhibits unique media preferences.Which segment is the heaviest reader of Reader's Digest?

Correct AnswerverifiedB

VALS groups of consumers motivated by __________ are those who are guided by knowledge and principle.

Correct AnswerverifiedShow Answer

Making connections between two or more ideas or simply observing the outcomes of others' behaviors and adjusting one's own behavior accordingly is known as what type of learning?

Correct AnswerverifiedShow Answer

As a result of __________,consumers do not remember all the information they see,read,or hear,even minutes after exposure to it.

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Evaluative criteria refer to

Correct AnswerverifiedA

You have just purchased a Samsung Galaxy Tab 2 tablet device.As you head home from the store,you brood about whether your choice was right or whether you should have bought an Apple iPad after seeing an ad for it on TV.This is most likely an example of

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BzzAgent

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There are five stages in the consumer purchase decision process.The first stage is __________.

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The group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware,is referred to as

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A consumer's purchases are often influen...
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D

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B

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A

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