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Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

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Question 141

Multiple Choice

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Which of the following laws has the purpose of protecting competition?

A) Lanham Act
B) Federal Trade Commission Act
C) Fair Trade Act
D) Unfair Practices Act
E) Robinson-Patman Act

F) A) and E)
G) B) and E)

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Question 142

Multiple Choice

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Disposable income refers to

A) the money that remains before paying for taxes and necessities.
B) the money deducted from a person's paycheck to pay for federal,state,and local taxes.
C) the total amount of money made by a single individual in his or her lifetime.
D) the money a consumer has left after paying taxes to use for necessities such as food,shelter,clothing,and transportation.
E) the money that is spent for necessities or charitable causes that is exempt from taxation

F) C) and D)
G) All of the above

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Question 143

Multiple Choice

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According to the textbook,four new technologies are expected to have impact on marketing.These are:

The country expected to have the largest population in 2050 is __________.

Culture is a component of what type of environmental force that must be scanned to assess its impact on the organization's marketing environment?

By 2050,the world's population is expected to be __________.

If taxes rise at a faster rate than incomes,consumers will

In marketing,the effective rules of the game,the boundaries between competitive and unethical behavior,and the codes of conduct in business dealings are referred to as

The 15 percent of the population born between 1965 and 1976,also called the baby bust,refers to __________.

The Children's Online Privacy Protection Act (1998) is a law designed to protect consumers' right to

A recent study of business executives reported that __________ had been implicitly or explicitly rewarded for engaging in ethically troubling behavior.

Many firms now use e-mail and the Internet to promote their products instead of sending promotional literature to current and prospective customers though the mail.UPS and FedEx continue to grow,as they have both expedited (overnight) and ground package delivery services.These marketplace activities have caused the U.S.Postal Service (USPS) to lose millions of customers and billions of dollars in revenues.The USPS has challenges ahead in coping with ___________ forces in the marketplace.

The generational cohort known as __________ was born during the "baby bust" era when the number of children born each year was declining.

Toyota employs all of the following principles and practices as part of "The Toyota Way" EXCEPT:

For millennials,environmental sustainability means __________.

The moral principles and values that govern the actions and decisions of an individual or group are referred to as

Visa and MasterCard have recently been accused of violating antitrust laws by placing restrictions on the prices these independent ATM operators can charge customers using other networks such as STAR or TransFund.Legislation that prohibits price-fixing is an example of how __________ forces affect the marketing environment.

Economic espionage refers to

The money that remains after paying for taxes and necessities is referred to as __________.

The National Center for Public Policy and Higher Education reports that since 1980,college tuition and fees have increased by 440 percent whereas family incomes have risen less than 150 percent.This is an example of a(n) __________ economy.