Question 1

Any activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services is referred to as __________.

Accepted Answer

A)  electronic commerce
B)  Internet barter
C)  intranet commerce
D)  electronic exchange
E)  extranet commerceF) C) and D)
G) B) and C)

Question 2

Each year,the U.S.Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States.Pentagon officials,in response to environmentalists' concerns over lead poisoning in the soil,have invested over $12 million to develop an environmentally safe tungsten bullet.This is an example of one of the outcomes of __________.

Accepted Answer

A)  marketing ethics
B)  consumerism
C)  cause marketing
D)  self-regulation
E)  NaderismF) A) and E)
G) A) and B)

Question 3

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Accepted Answer

A)  reflects the will of the largest or most powerful minority.
B)  is determined by the largest generational group at a given point in time.
C)  becomes the basis of all legislation-federal,state,and local-in societies around the world.
D)  expresses the diverse backgrounds of a nation's subcultures.
E)  dictates what is morally right and just.F) A) and D)
G) A) and C)

Question 4

By 2030,the U.S.population is expected to exceed

Accepted Answer

A)  273 million.
B)  308 million.
C)  323 million.
D)  373 million.
E)  408 million.F) C) and D)
G) A) and D)

Question 5

The total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Accepted Answer

A)  government
B)  discretionary
C)  disposable
D)  gross
E)  livableF) A) and B)
G) B) and E)

Question 6

Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  corporate altruism.
C)  cause marketing.
D)  the marketing concept.
E)  societal marketing.F) C) and D)
G) A) and E)

Question 7

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Accepted Answer

A)  social responsibility.
B)  the triple-bottom line.
C)  the marketing concept.
D)  sustainability.
E)  social entrepreneurship.F) B) and D)
G) B) and C)

Question 8

HomeWorRx Referral Network profiles home service companies for homeowners looking for a contractor or handyman.To ensure that companies they recommend are reliable,HomeWorRx checks the business licenses,insurance coverages,Better Business Bureau records,and three trade references.The recommended home service company also has to agree to a(n) __________,which includes maintaining professionalism and guaranteeing the quality of its work.

Accepted Answer

A)  statement of cultural values
B)  statement of values and beliefs
C)  industry endorsement
D)  code of ethics
E)  contract due diligenceF) C) and D)
G) A) and B)

Question 9

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A)  A company that always makes its furniture from rare tropical woods is practicing sustainable development.
B)  Currently,sustainable development is a luxury that only large multinational companies can engage in.
C)  Sustainable development is achieved when a firm's sales growth rate increases an average of 1-2% per year for a period of at least five years.
D)  A company that uses overseas child laborers to manufacturer its products to reduce costs does not practice sustainable development.
E)  Unfortunately,only a small number of consumers care whether a company practices sustainable development.F) A) and D)
G) All of the above

Question 10

The two major purposes for any trademark statute are to

Accepted Answer

A)  (1) protect the investment of energy,time,and money that the owner of a trademark has invested in the development of the product and (2) guarantee the owner of the trademark complete rights to his work for the duration of the owner's lifetime.
B)  (1) protect the inventor's individual rights and (2) provide the company with the maximum profits possible.
C)  protect the domestic and foreign rights of the inventor.
D)  (1) protect the public so they will get the product it wants and asks for and (2) protect the government so it will be able to collect its fair share of taxes from the revenues generated.
E)  (1) protect the public so they will get the product it wants and asks for and (2) protect the investment of energy,time,and money that the owner of a trademark has invested in the development of the product.F) A) and D)
G) A) and B)

Question 11

Cadbury Canada recognized that education is crucial to lifting Ghanaian children out of poverty.Cadbury worked with its lead partner,World Vision Ghana,to identify every child in cocoa-farming villages who had to walk at least three kilometers or more each way to school.Recently,Cadbury Canada launched a program that encouraged consumers to enter the bar codes of their candy and chocolate bars online.Each entry represented one bicycle part and 100 parts "built" one bike.The biggest-ever shipment of bicycles to Ghana-5,000 in total-is helping thousands of kids get to school and get a head start on a brighter future.This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  cause marketing.
C)  societal marketing.
D)  public relations marketing.
E)  transactional marketing.F) A) and C)
G) C) and D)

Question 12

The first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Accepted Answer

A)  Lanham Act.
B)  Sherman Antitrust Act.
C)  Federal Trade Commission Act.
D)  Robinson-Patman Act.
E)  Clayton Act.F) A) and E)
G) B) and E)

Question 13

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) __________; (2) to be informed; (3) to choose; and (4) to be heard.

Accepted Answer

A)  to privacy
B)  to be compensated for product defects
C)  to be treated with respect
D)  be treated without prejudice
E)  to safetyF) None of the above
G) A) and E)

Question 14

Buying a book at www.amazon.com to give as a birthday present is an example of a(n) __________ transaction.

Accepted Answer

A)  i-market
B)  intranet
C)  electronic commerce
D)  extranet
E)  marketplaceF) C) and E)
G) C) and D)

Question 15

All of the following are economic indicators EXCEPT:

Accepted Answer

A)  inflation.
B)  barriers to entry.
C)  unemployment.
D)  GDP.
E)  deflation.F) A) and B)
G) None of the above

Question 16

Members of Generation Y are most likely to influence

Accepted Answer

A)  children's designer clothing lines.
B)  health care and insurance.
C)  retirement plans.
D)  video games.
E)  automobile design.F) B) and E)
G) None of the above

Question 17

The purpose of patent law is to

Accepted Answer

A)  provide incentives for increased competition.
B)  give an author of a literary,dramatic,musical,or artistic work the exclusive right to print,perform,or otherwise copy that work.
C)  give inventors the right to exclude others from making,using,or selling products that infringe the patented invention.
D)  guarantee the quality and safety of any product produced or distributed in the United States.
E)  level the playing field between inventors who work for large corporations and those who work on their own.F) B) and E)
G) D) and E)

Question 18

During a recessionary period,which of the following is expected?

Accepted Answer

A)  The use of credit would decline.
B)  Consumer spending would increase.
C)  Taxes would increase nationally.
D)  Property values would jump dramatically.
E)  Consumers would use the majority of their discretionary income on entertainment.F) A) and E)
G) A) and C)

Question 19

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian/Pacific Islander.

Accepted Answer

A)  ten
B)  seven
C)  five
D)  three
E)  twoF) B) and C)
G) B) and D)

Question 20

The name given to the generational cohort who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

Accepted Answer

A)  Generation Z
B)  Generation Y
C)  millennials
D)  Generation X
E)  baby boomersF) B) and D)
G) B) and C)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

All of the following are economic indicators EXCEPT:

Correct Answer
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Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian/Pacific Islander.

Correct Answer
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During a recessionary period,which of the following is expected?

Correct Answer
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The total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Correct Answer
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The two major purposes for any trademark statute are to

Correct Answer
verified

The first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Correct Answer
verified

By 2030,the U.S.population is expected to exceed

Correct Answer
verified

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct Answer
verified

Members of Generation Y are most likely to influence

Correct Answer
verified

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) __________; (2) to be informed; (3) to choose; and (4) to be heard.

Correct Answer
verified

Buying a book at www.amazon.com to give as a birthday present is an example of a(n) __________ transaction.

Correct Answer
verified

The purpose of patent law is to

Correct Answer
verified

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Correct Answer
verified

Any activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services is referred to as __________.

Correct Answer
verified

Correct Answer
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Correct Answer
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Which of the following statements about sustainable development is most accurate?

Correct Answer
verified

The name given to the generational cohort who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

Correct Answer
verified

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

All of the following are economic indicators EXCEPT:

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Approximately one in __________ U.S.residents is African American,American Indian or Alaska Native,Asian American,or Native Hawaiian/Pacific Islander.

Correct AnswerverifiedShow Answer

During a recessionary period,which of the following is expected?

Correct AnswerverifiedShow Answer

The total amount of money made in one year by a person,household,or family unit is referred to as __________ income.

Correct AnswerverifiedShow Answer

The two major purposes for any trademark statute are to

Correct AnswerverifiedShow Answer

The first major federal legislation passed to forbid contracts,combinations,or conspiracies in restraint of trade in the United States was the

Correct AnswerverifiedShow Answer

By 2030,the U.S.population is expected to exceed

Correct AnswerverifiedShow Answer

Culture refers to the set of values,ideas,and attitudes that are learned and shared among members of a group.It also serves as a socializing force that

Correct AnswerverifiedShow Answer

Members of Generation Y are most likely to influence

Correct AnswerverifiedShow Answer

In 1962,President John F.Kennedy outlined a Consumer Bill of Rights that codified the ethics of exchange between buyers and sellers.These were the right: (1) __________; (2) to be informed; (3) to choose; and (4) to be heard.

Correct AnswerverifiedShow Answer

Buying a book at www.amazon.com to give as a birthday present is an example of a(n) __________ transaction.

Correct AnswerverifiedShow Answer

The purpose of patent law is to

Correct AnswerverifiedShow Answer

The recognition of the need for organizations to improve the state of people,the planet,and profit simultaneously if they are to achieve sustainable,long-term growth is referred to as

Correct AnswerverifiedShow Answer

Any activity that uses some form of electronic communication in the inventory,exchange,advertisement,distribution,and payment of goods and services is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements about sustainable development is most accurate?

Correct AnswerverifiedShow Answer

The name given to the generational cohort who are described as self-reliant,supportive of racial and ethnic diversity,and better educated than previous generations is __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

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