Question 1

An increasing percentage of turkeys are now being marketed as "free range." Consumers typically pay $1 more per pound for free-range turkeys,which are thought to have lived more "humane" or "avian" lives-and as a result,to taste better than conventionally-raised turkeys.The USDA defines a free-range bird as one that has been allowed "access to the out-of-doors." Are turkey growers who allow their birds to access the out-of-doors only moments before they are killed acting socially responsible?

Accepted Answer

To answer this question,students will ne...

Question 2

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products often is adjusted accordingly.Changing oil prices would be an example of a(n) __________ force.

Accepted Answer

A)  social
B)  economic
C)  technological
D)  competitive
E)  regulatoryF) A) and D)
G) A) and E)

Question 3

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound.People were upset with Exxon's response to the disaster.The company was slow to admit its mistake and even slower to implement cleanup activities.Exxon was criticized for acting in a manner that would benefit the organization but not society.In short,Exxon did not demonstrate

Accepted Answer

A)  social responsibility.
B)  value consciousness.
C)  green marketing.
D)  profit responsibility.
E)  cause marketing.F) B) and E)
G) All of the above

Question 4

Cloud computing,such as Apple's iCloud,enables businesses and consumers to share one's data or use a firm's software application like Microsoft Office directly from that firm's or a third party's server over the Internet rather than having that data file or program reside on a personal computer.This is an example of a change in the __________ marketing environment.

Accepted Answer

A)  regulatory
B)  sociocultural
C)  competitive
D)  technological
E)  marketing mixF) C) and D)
G) A) and D)

Question 5

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Accepted Answer

The following environmental forces have ...

Question 6

Agribusinesses that sell commodity products like wheat,rice,and grain are often in a __________ position with their competitors.

Accepted Answer

A)  limited competition
B)  pure competition
C)  oligopoly competition
D)  monopolistic competition
E)  a monopolyF) A) and E)
G) A) and D)

Question 7

Two increasingly important values for consumers around the world are __________.

Accepted Answer

A)  self-esteem and fitness
B)  wealth and health
C)  patriotism and friendship
D)  family and fun
E)  sustainability and preservation of the environmentF) None of the above
G) D) and E)

Question 8

Since ___________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Accepted Answer

A)  pure competition
B)  a pure monopoly
C)  an oligopoly
D)  monopolistic competition
E)  a megopolyF) A) and C)
G) A) and D)

Question 9

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Accepted Answer

A)  Food and Drug Administration
B)  U.S.Department of Justice
C)  Federal Trade Commission
D)  Better Business Bureau
E)  American Marketing AssociationF) C) and E)
G) B) and E)

Question 10

The groups primarily served by a firm exhibiting stakeholder responsibility include

Accepted Answer

A)  the general public,public interest groups,and the environment.
B)  consumers,employees,and supplier/distributors.
C)  owners and stockholders.
D)  the general public,owners,and stockholders.
E)  government,owners,and stockholders.F) C) and E)
G) B) and E)

Question 11

Policy makers at the Federal Reserve in the United States believe it takes a far bigger change in inflation to affect unemployment than it did 25 years ago.Now,when inflation fluctuates,they are more likely to blame other factors,such as the price of oil.This is an example of a(n) __________ environmental force.

Accepted Answer

A)  cultural
B)  regulatory
C)  competitive
D)  cost
E)  economicF) A) and B)
G) A) and C)

Question 12

By 2015,which racial or ethnic group will have the greatest economic impact in the U.S.in terms of its buying power?

Accepted Answer

A)  Asian Americans
B)  Hispanics
C)  African Americans
D)  American Indian and other native populations
E)  Indian immigrants (from India) F) B) and D)
G) B) and C)

Question 13

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Accepted Answer

A)  cause marketing.
B)  moral idealism.
C)  social responsibility.
D)  utilitarianism.
E)  green marketing.F) B) and D)
G) C) and D)

Question 14

Whistle-blowers refer to

Accepted Answer

A)  employees who are simultaneously employed by competing firms and who trade company secrets.
B)  employees who blackmail or extort money from their employers.
C)  employees who are coerced by their employers to participate in illegal or unethical activities.
D)  customers who report unethical or illegal actions of the firms that market the offerings they purchased.
E)  employees who report unethical or illegal actions of their employers.F) A) and B)
G) C) and D)

Question 15

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)  consumer protection.
B)  self-regulation.
C)  industry accountability.
D)  voluntary compliance.
E)  government-imposed ethical policing.F) A) and E)
G) C) and D)

Question 16

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Accepted Answer

A)  races or ethnic groups
B)  nations
C)  religions
D)  generational cohorts
E)  gendersF) A) and D)
G) B) and E)

Question 17

Which of the following statements best describes a whistle-blower?

Accepted Answer

A)  An employee is unhappy because his company is downsizing.
B)  An employee tells the Consumer Product Safety Commission his company falsified safety reports on a child's car seat.
C)  A salesperson for a hardware wholesaler tries to sell insurance to his regular customers in order to earn some extra income.
D)  An employee loses his/her retirement fund due to a downturn in the stock market.
E)  An employee spends the afternoon studying at work for her test rather than counting inventory as she was supposed to be doing.F) A) and D)
G) A) and C)

Question 18

The form of competition in which there are many sellers and they each have a similar product is referred to as __________.

Accepted Answer

A)  pure competition
B)  singular competition
C)  an oligopoly
D)  monopolistic competition
E)  a monopolyF) B) and C)
G) A) and D)

Question 19

Which of the following has currently affects the baby boomer generation in a significant way?

Accepted Answer

A)  They are beginning to have children.
B)  They are getting their high school and college educations.
C)  They are currently retiring or nearing retirement.
D)  They are just being born.
E)  They are beginning their primary school educations.F) B) and E)
G) A) and B)

Question 20

The Lanham Act (1946)

Accepted Answer

A)  prevents someone from using a copyrighted materials on a noncompeting product.
B)  protects the consumer from product defects.
C)  provides for registration of a company's trademarks in the United States.
D)  allows a company to secure rights to a name before its actual use.
E)  facilitates the protection of international trademark rights throughout the world.F) A) and C)
G) A) and B)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct Answer
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List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Correct Answer
verified
The following environmental forces have ...
View Answer

Which of the following has currently affects the baby boomer generation in a significant way?

Correct Answer
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The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct Answer
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Agribusinesses that sell commodity products like wheat,rice,and grain are often in a __________ position with their competitors.

Correct Answer
verified

By 2015,which racial or ethnic group will have the greatest economic impact in the U.S.in terms of its buying power?

Correct Answer
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An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
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Correct Answer
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To answer this question,students will ne...
View Answer

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products often is adjusted accordingly.Changing oil prices would be an example of a(n) __________ force.

Correct Answer
verified

Whistle-blowers refer to

Correct Answer
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Which of the following statements best describes a whistle-blower?

Correct Answer
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Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Correct Answer
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Correct Answer
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Correct Answer
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The form of competition in which there are many sellers and they each have a similar product is referred to as __________.

Correct Answer
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Correct Answer
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Two increasingly important values for consumers around the world are __________.

Correct Answer
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Since ___________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Correct Answer
verified

The Lanham Act (1946)

Correct Answer
verified

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

The __________ can require a company to spend money on corrective advertising to rectify previous misleading ads.

Correct AnswerverifiedShow Answer

List the five environmental forces that have an impact on an organization as well as its suppliers and customers.Provide examples of factors that might be examined as part of environmental scanning for each of those forces.

Correct AnswerverifiedThe following environmental forces have ...View AnswerShow Answer

Which of the following has currently affects the baby boomer generation in a significant way?

Correct AnswerverifiedShow Answer

The groups primarily served by a firm exhibiting stakeholder responsibility include

Correct AnswerverifiedShow Answer

Agribusinesses that sell commodity products like wheat,rice,and grain are often in a __________ position with their competitors.

Correct AnswerverifiedShow Answer

By 2015,which racial or ethnic group will have the greatest economic impact in the U.S.in terms of its buying power?

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedTo answer this question,students will ne...View AnswerShow Answer

Oil prices have an impact on transportation costs for many types of products.Should oil prices change,the price consumers pay for products often is adjusted accordingly.Changing oil prices would be an example of a(n) __________ force.

Correct AnswerverifiedShow Answer

Whistle-blowers refer to

Correct AnswerverifiedShow Answer

Which of the following statements best describes a whistle-blower?

Correct AnswerverifiedShow Answer

Multicultural marketing refers to combinations of the marketing mix that reflect the unique attitudes,ancestry,communication preferences,and lifestyles of different __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The form of competition in which there are many sellers and they each have a similar product is referred to as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Two increasingly important values for consumers around the world are __________.

Correct AnswerverifiedShow Answer

Since ___________ is typically regulated by the state or federal government,marketing plays a relatively small role in this setting.

Correct AnswerverifiedShow Answer

The Lanham Act (1946)

Correct AnswerverifiedShow Answer

Profit responsibility,societal responsibility,and stakeholder responsibility are three concepts of

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified
The following environmental forces have ...
View Answer

Correct Answer
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To answer this question,students will ne...
View Answer

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