Question 1

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Accepted Answer

A patent gives inventors of new and nove...

Question 2

One reason some people don't like to buy clothing from Internet retailers is the inability to know if the clothes will fit once they have arrived.ImageTwin has developed a scanning system that obtains the measurements of individuals of all different sizes,which is then fed into a database.So,when you want to buy something at LandsEnd.com,you can see a 3D image of what the item should look like on your body.This is an example of the __________ force in the marketing environment.

Accepted Answer

A)  economic
B)  technological
C)  sociocultural
D)  competitive
E)  marketing mixF) A) and D)
G) D) and E)

Question 3

A Pressure-Assist Flushing System for toilets,which uses air and water pressure to ensure a powerful flush,can burst inside toilet tanks,"releasing stored pressure," according to the Consumer Product Safety Commission.It was recently recalled following 14 reports of injuries.This action protected consumers' right to

Accepted Answer

A)  safety.
B)  be informed.
C)  be heard.
D)  choose.
E)  be treated courteously.F) B) and D)
G) C) and D)

Question 4

-Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Accepted Answer

A)  philanthropic marketing.
B)  corporate altruism.
C)  the marketing concept.
D)  green marketing.
E)  cause marketing.F) D) and E)
G) A) and C)

Question 5

The Consumer Bill of Rights refers to a law that

Accepted Answer

A)  codified the ethics of exchange between manufacturers,distributors,and suppliers,including the right to be paid.
B)  codified the ethics of exchange between manufacturers,distributors,and suppliers,including the rights to safe working conditions,fair pay,and collaborative decision making.
C)  codified the ethics of exchange between buyers and sellers,including the rights to safety,to be informed,to choose,and to be heard.
D)  guaranteed consumers the right to be compensated through replacement,repair,or reimbursement for products that fail to perform as promised by the manufacturer.
E)  guaranteed consumers the rights that are enumerated in the First Amendment to the U.S.Constitution.F) A) and E)
G) B) and D)

Question 6

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Accepted Answer

A)  organizational structures
B)  legislation
C)  federal regulatory agencies
D)  a nation's moral philosophy
E)  business culture and industry practicesF) A) and D)
G) A) and C)

Question 7

Economic espionage includes such activities as __________.

Accepted Answer

A)  two firms hiring the same musician to write their company jingle
B)  hiring people who ever worked in an executive capacity at a competitor's firm,especially if they didn't have a noncompete clause
C)  offering to accept all competitors' coupons,making their effectiveness as a promotional tool negligible
D)  searching through a competitor's trash
E)  marrying someone who works for a competitor in an executive positionF) B) and E)
G) A) and D)

Question 8

Generation X is defined as the generation of children born __________.

Accepted Answer

A)  between 1946 and 1964
B)  between WWI and WWII
C)  between 1965 and 1976
D)  between 1977 and 1994
E)  since the millenniumF) A) and E)
G) C) and E)

Question 9

The __________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Accepted Answer

A)  Nutritional Labeling and Education Act
B)  Consumer Protection Act
C)  Fair Packaging and Labeling Act
D)  Child Protection Act
E)  Consumer Product Safety ActF) A) and B)
G) D) and E)

Question 10

com is an Internet company that helps other organizations implement marketing strategies that they hope will let them dominate their industry.Lava's advertising,states,"We ignore the rules,and we let no obstacle stand in your company's way-no matter how bold or impossible your idea may seem." The company is composed of eighteen bright young Internet experts.They work in one large room,which also contains dartboards,a pool table,and a meditation center.If you were to walk into the office,it would be next to impossible to tell the company owners from its lowest ranking employee.This best describes the Internet company's

Accepted Answer

A)  modus operandi.
B)  mission or vision.
C)  socialization process.
D)  business definition.
E)  corporate culture.F) A) and C)
G) C) and E)

Question 11

Technology refers to

Accepted Answer

A)  any device or process based on scientific discoveries that are less than one year old.
B)  any mechanical device used in the production or distribution of a product.
C)  only those inventions or innovations from applied science that are used to generate a profit.
D)  ideas or concepts that will one day be translated into useable devices,mechanisms,or processes.
E)  the inventions or innovations from applied science or engineering research.F) B) and C)
G) All of the above

Question 12

The generation of children born between 1946 and 1964 is referred to as

Accepted Answer

A)  baby busters.
B)  baby boomlets.
C)  Generation Y.
D)  baby boomers.
E)  Generation X.F) B) and E)
G) None of the above

Question 13

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Accepted Answer

A)  religious beliefs and practices
B)  corporate culture and expectations
C)  national and regional legislation
D)  universal core values
E)  the universal concept of good vs.evilF) D) and E)
G) B) and C)

Question 14

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Accepted Answer

A)  allow a trademark to be used for more than 83 years.
B)  provide reciprocity with foreign firms allowing their trademarks to be honored here.
C)  prevent other firms from obtaining similar trademarks for significant improvements of the original product.
D)  guarantee protection under the Trademark Law Revision Act.
E)  confer ownership.F) B) and E)
G) A) and B)

Question 15

Societal responsibility refers to

Accepted Answer

A)  the obligation that organizations have to (1) the preservation of ecological environment and (2) the general public.
B)  the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)  the view that an organization has an obligation to those who can affect the achievement of its objectives.
D)  the duty of a firm to maximize profits for its owners or stockholders.
E)  the idea that organizations are part of a larger society and are accountable to that society for their actions.F) A) and E)
G) A) and B)

Question 16

Caveat emptor refers to

Accepted Answer

A)  the legal concept of "let the buyer beware," which was pervasive in the American business culture prior to the 1960s.
B)  the marketing concept of "be first or be last," implying that the first company to the marketplace wins.
C)  the Latin term meaning that "all is fair in love and war," an attitude that was held by most marketers prior to the 1990s.
D)  the legal concept of "such is life," which created many illegal as well as legal but unethical business practices during the 1980s.
E)  the Latin phrase meaning "empty promises," which was a charge placed upon many firms during the period after WWII when products failed to meet their marketing claims.F) C) and D)
G) A) and B)

Question 17

In marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Accepted Answer

A)  pure competition
B)  a megopoly
C)  an oligopoly
D)  monopolistic competition
E)  pure monopolyF) A) and D)
G) B) and E)

Question 18

The owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of __________.

Accepted Answer

A)  altruism.
B)  utilitarianism.
C)  existentialism.
D)  moral idealism.
E)  socialism.F) C) and D)
G) All of the above

Question 19

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Accepted Answer

A)  a mission statement
B)  core values
C)  the socialization process
D)  a code of ethics and conduct
E)  corporate cultureF) A) and C)
G) A) and B)

Question 20

Paul Avery is a salesperson at the only Ford automobile dealership in Wausau,Wisconsin.However,there are several other auto dealerships in town,offering both domestic and foreign cars and trucks.Paul works hard to keep his customers satisfied because he knows that if his customers are unhappy,they can simply buy a car from one of the several other comparable dealers in Wausau.This marketing environment is an example of

Accepted Answer

A)  pure competition.
B)  monopolistic competition.
C)  an oligopoly.
D)  a monopoly.
E)  marginal competition.F) None of the above
G) C) and E)

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Correct Answer
verified

The owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of __________.

Correct Answer
verified

Caveat emptor refers to

Correct Answer
verified

Correct Answer
verified

Technology refers to

Correct Answer
verified

Correct Answer
verified

-Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Correct Answer
verified

The Consumer Bill of Rights refers to a law that

Correct Answer
verified

Economic espionage includes such activities as __________.

Correct Answer
verified

Correct Answer
verified

In marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Correct Answer
verified

The generation of children born between 1946 and 1964 is referred to as

Correct Answer
verified

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct Answer
verified

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct Answer
verified

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct Answer
verified
A patent gives inventors of new and nove...
View Answer

Generation X is defined as the generation of children born __________.

Correct Answer
verified

Societal responsibility refers to

Correct Answer
verified

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Correct Answer
verified

Correct Answer
verified

The __________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Correct Answer
verified

Exam 3: Scanning the Marketing Environment, Ethical Behavior and Social Responsibility

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Correct AnswerverifiedShow Answer

The owners of Ben & Jerry's Homemade,Inc.adhere to the belief that the company should not harm the environment in any way but actually improve it.This is an example of __________.

Correct AnswerverifiedShow Answer

Caveat emptor refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Technology refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

-Consider the Avon ad above.Avon has donated millions toward breast cancer research.One contributing factor was the sale of a bag designed by Marimekko exclusively for the Avon Breast Cancer Crusade.One hundred percent of net profits were donated to the crusade.This is an example of

Correct AnswerverifiedShow Answer

The Consumer Bill of Rights refers to a law that

Correct AnswerverifiedShow Answer

Economic espionage includes such activities as __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In marketing,the form of competition that occurs when only one firm sells the product is referred to as __________.

Correct AnswerverifiedShow Answer

The generation of children born between 1946 and 1964 is referred to as

Correct AnswerverifiedShow Answer

Which of the following is considered one of the major factors that influences an individual's personal moral philosophy and ethical behavior?

Correct AnswerverifiedShow Answer

The set of values,ideas,and attitudes that is learned and shared among the members of an organization is referred to as __________.

Correct AnswerverifiedShow Answer

What is the difference between a patent and a copyright? Digital technology has required what additional recent legislation?

Correct AnswerverifiedA patent gives inventors of new and nove...View AnswerShow Answer

Generation X is defined as the generation of children born __________.

Correct AnswerverifiedShow Answer

Societal responsibility refers to

Correct AnswerverifiedShow Answer

Factors influencing personal moral philosophy and ethical behavior include societal culture and norms,business culture and industry practices,and __________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The __________ established the Consumer Product Safety Commission to monitor product safety and establish uniform product safety standards.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
A patent gives inventors of new and nove...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified