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Exam 1: Creating Customer Relationships and Value Through Marketing

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Question 121

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Robert was running low on cash and could not buy his Marketing: The Core textbook by the first day of class if the bookstore did not accept his credit card.Luckily the bookstore accepted his VISA card,so the bookstore created __________ utility for Robert.

A) form
B) time
C) price
D) possession
E) place

F) A) and B)
G) C) and E)

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Question 122

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What is the abridged American Marketing Association definition of marketing according to the textbook? How does this differ from your previous notion of marketing before beginning this course?

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The American Marketing Association repre...

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Question 123

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In the future,3M will make use of __________ to attract new customers.

The __________ element of the marketing mix is demonstrated when a newspaper carrier throws a paper on the front porch.

The value to consumers that comes from having the offering available where consumers need it constitutes __________ utility.

Many large consulting firms are beginning to sponsor "women-only" networking events.The purpose of these events is to offer an opportunity for women in management to network with other businesswomen,either as clients,mentors,or protégés.This is an example of which environmental force?

Which of the following most directly explains why pharmaceutical giant Pfizer offered low-income senior citizens many of its most widely used prescriptions for $15 each per month?

A television advertisement shows several teenagers searching through the refrigerator for something to quench their thirst.The refrigerator offers the teenagers many alternatives-soft drinks,fruit drinks,sport drinks,and bottles of Sunny Delight drink.The ad,which shows the teens happily selecting Sunny Delight over all the other beverages,appeals to the consumers' __________ for liquid refreshment to quench their thirst and attempts to shape their __________ for the advertised product.

The owners of Old School Brand Authentic Antique Foods researched Civil War records to come up with recipes used in the old-fashioned cookies the company produces and markets.This statement deals with which part of the marketing mix?

The American business period that strives to satisfy consumer needs while achieving an organization's goals is called the __________ era.

Some people may assume that for a marketer the only thing of value for which he or she would "exchange" would be monetary (check,credit/debit,currency,and/or coin transactions).But what else can be exchanged? Provide an example of a nonmonetary transaction that still fits the criteria of exchange.

With respect to the history of American business,the __________ era immediately followed the sales era.

The uncontrollable forces in a marketing decision involving social,economic,technological,competitive,and regulatory forces are referred to as __________.

Which of the following statements is an example of place utility?

A growing trend to "Buy American" has caused U.S.automakers to increase political pressure on Washington to pass legislation for more restrictive quotas on Japanese car imports.In addition,a decline in the value of the U.S.dollar would be instrumental in Toyota's decision to build a manufacturing plant in the United States instead of continuing to export cars from Japan.If Toyota builds the plant,its decision would reflect