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Exam 15: Innovating and Changing

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Question 21

Multiple Choice

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A disadvantage of licensing as a means of acquiring new technology is that

A) it involves high monitoring costs.
B) the firm does not control or own the unique technology.
C) it is less economical than internal development.
D) it is the most time-consuming way to develop new technology.
E) the firm will need to acquire internal development capabilities.

F) A) and E)
G) D) and E)

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Question 22

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Brenda thought, "Desmond has a great idea, and I know that he has the skills needed to develop the underlying technology. I'll be going out on a limb promoting his idea-risking my position and reputation-but not only is that my job as his manager, it's also something that I believe in." In the development of new technology, Brenda's role is

A) product champion.
B) executive champion.
C) venture capitalist.
D) technical innovator.
E) category captain.

F) A) and B)
G) B) and E)

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Question 23

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Tish, Eastern Division manager, knows that the upcoming year's budget and planning process will be a challenge. For the first time in ten years, the company is changing its budgeting, salary administration, and marketing approach, and a major reorganization will be involved. She expects the managers and staff to resist the planned changes. How might she influence her managers to accept and publicly support the changes?

"We've had to cut our overhead expenses, and we let go several of our support staff," said J. Richard Peale, Managing Partner of Lockstill and Ratcliffe LLC. "However, I am counting upon each of us to creatively deliver even better legal services to our clients, although we've each had to pick up extra work that was previously done by our support staff." J. Richard is counting upon his team to subscribe to the belief known as the ________, the ability to achieve multiple objectives at the same time.

In assessing market receptiveness, executives should typically determine whether the new technology

Flexible manufacturing practices such as mass customization, just-in-time, and concurrent engineering are examples of

"Jamel, I agree with your recommendation to purchase the new instrument, even though we could develop and manufacture it internally. A purchase will be most ________, as long as you recognize that others will have it as well; in other words, it will not offer a ________," said Phillip Jones, operations manager.

An executive champion is a person who

To assist managers in understanding their current technology base, a(n) ________ helps clarify which technologies the organization most depends upon.

Tom's business has environmental databases that are readily available and cost-effective, but his vice president of operations thinks they need to develop a database for a new project. What would you advise them to do to make it the simplest, easiest, and most effective way to have that needed database?

Keeping the technology proprietary is accomplished through

Helena has developed and patented a new process for recycling plastic. A number of companies have expressed an interest in buying her company in order to gain access to the technology. If she sells her company, the buyer will be obtaining the new technology through

Without a demand for technology, there is no reason for technological innovation to occur.

________ intervention involves attracting good people, setting goals, and appraising and rewarding performance.

Discuss the three broad types of organizations with regard to technology adoption.

If a firm can "pull off" a technological innovation, executives must consider

Benchmarking and scanning are sufficient to stay ahead of the innovation curve.

________ is an arrangement for jointly developing a particular new technology.

In an effort to decrease the amount of industrial waste generated during production, Cerise wanted her company to use a new machine designed by one of the employees. She felt that the new machine could also bring down the company's costs. She tried to convince her supervisor and higher authorities to provide the resources needed to build and install the machine on a large scale. Cerise's role is that of a(n)

Sergei, a scientist, invented a method of using solar energy to power electrical devices. However, the cost of using the method on a large scale was prohibitive. Hence, his invention was not adopted by his target customers. The lack of ________ was the reason for the failure of his invention.