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What is Real Simple Syndication?


A) A self-photograph placed on a social media website.
B) The practice of sending brief posts to a personal blog.
C) A web format used to publish frequently updated works.
D) A magazine published only in electronic form on a computer network.

E) A) and B)
F) A) and C)

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What is a locally stored URL, or the address of a file or Internet page saved as a shortcut?


A) Website bookmark
B) Social tag
C) Folksonomy
D) Taxonomy

E) A) and C)
F) A) and B)

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Open source is any proprietary software licensed under exclusive legal right of the copyright holder.

A) True
B) False

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Knowledge can be a real competitive advantage for an organization. The most common form of collective intelligence found inside the organization is knowledge management (KM), which involves capturing, classifying, evaluating, retrieving, and sharing information assets in a way that provides context for effective decisions and actions.

A) True
B) False

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What is user-contributed content?


A) An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
B) Buyers post feedback on sellers.
C) Content created and updated by many users for many users.
D) Refers to the wisdom of the crowd.

E) A) and C)
F) A) and D)

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Content used in mashups is typically sourced from an RSS, which is a set of routines, protocols, and tools for building software applications.

A) True
B) False

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What is open source?


A) Any proprietary software licensed under exclusive legal right of the copyright holder.
B) Any software whose source code is made available free for any third party to review and modify.
C) Contains instructions written by a programmer specifying the actions to be performed by computer software.
D) Nonproprietary hardware and software based on publicly known standards that allow third parties to create add-on products to plug into or interoperate.

E) A) and B)
F) A) and C)

Correct Answer

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How do the majority of potential customers find business websites?


A) By applying analytics.
B) Through search terms that match the content.
C) Through viral advertisements.
D) Through magazines and newspapers.

E) None of the above
F) B) and D)

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Social media refers to websites that rely on user participation and user-contributed content, such as Facebook, YouTube, and Digg.

A) True
B) False

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User-contributed content (or user-generated content) is created and updated by many users for many users.

A) True
B) False

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What is the difference between a wiki and a blog?


A) A wiki is free and a blog has a subscription fee.
B) A wiki user can alter the original content of an article, where a blog user can only add information as a comment.
C) A wiki is original content, where a blog is used sources.
D) All of these.

E) A) and B)
F) A) and C)

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Explicit knowledge is the knowledge contained in people's heads. The challenge inherent in explicit knowledge is figuring out how to recognize, generate, share, and manage knowledge that resides in people's heads.

A) True
B) False

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Open systems tap into the core knowledge of all employees, partners, and customers.

A) True
B) False

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What is native advertising?


A) An online marketing concept in which the advertiser attempts to gain attention by providing content in the context of the user's experience in terms of its content, format, style, or placement.
B) Buyers post feedback on sellers.
C) Created and updated by many users for many users.
D) Refers to the wisdom of the crowd.

E) None of the above
F) C) and D)

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Ebusiness was characterized by few companies or users posting content for the masses. What characterizes Business 2.0?


A) A select few posting content for high level executives only.
B) The masses posting content for a select few.
C) The masses posting content for the masses.
D) A select few posting specific content for the masses.

E) None of the above
F) All of the above

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What is the type of knowledge that consists of anything that can be documented, archived, and codified, often with the help of a MIS department?


A) Tacit knowledge
B) Explicit knowledge
C) Pure knowledge
D) Virtual knowledge

E) A) and B)
F) None of the above

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What is source code?


A) Any proprietary software licensed under exclusive legal right of the copyright holder.
B) Any software whose source code is made available free for any third party to review and modify.
C) Contains instructions written by a programmer specifying the actions to be performed by computer software.
D) Nonproprietary hardware and software based on publicly known standards that allow third parties to create add-on products to plug into or interoperate.

E) A) and B)
F) A) and C)

Correct Answer

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Which social media site works by allowing content to find the users, instead of the users having to search for the content?


A) MySpace
B) Facebook
C) Google
D) StumbleUpon

E) B) and C)
F) None of the above

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Which of the following best describes Web 1.0?


A) Static text-based information websites.
B) Static electricity and connectivity.
C) Social media.
D) Technology intelligence.

E) None of the above
F) A) and B)

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What is the ability to purchase goods and services through a wireless Internet-enabled device?


A) Ecommerce
B) Mobile business
C) Meconomics
D) Ebusiness model

E) B) and D)
F) B) and C)

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