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Pay-per-conversion generates revenue each time a website visitor is converted to a customer.

A) True
B) False

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What are the four main types of ebusiness models?


A) Business-to-borrower, business-to-consumer, consumer-to-business, and consumer-to-consumer
B) Business-to-business, business-to-consumer, consumer-to-business, and consumer-to-consumer
C) Business-to-business, business collaboration, collective business, and consumer-to-consumer
D) Ebusiness-to-ebusiness, ebusiness-to-ebusiness, econsumer-to-ebusiness, and econsumer-to-econsumer

E) B) and D)
F) A) and B)

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What generates revenue each time a website visitor is converted to a customer?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

E) A) and B)
F) B) and C)

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Which of the following is not a valid form of an ebusiness revenue model?


A) Value-added services fees
B) Subscription fees
C) Advertising fees
D) Service provider

E) C) and D)
F) All of the above

Correct Answer

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Pay-per-click generates revenue each time a user clicks on a link that takes the user directly to an online agent waiting for a call.

A) True
B) False

Correct Answer

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What is the ebusiness model that represents 80 percent of all online businesses and is typically more complex, requiring greater security needs?


A) Consumer-to-consumer
B) Business-to-consumer
C) Consumer-to-business
D) Business-to-business

E) A) and B)
F) A) and C)

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Shawn O'Connor decides to purchase an iPad on eBay. After the transaction completes and the money is withdrawn from Shawn's PayPal account, the iPad never shows up and the email address of the seller bounces. What issue has Shawn encountered?


A) The physical separation of buyer and seller
B) Adhering to taxation rules
C) Identifying limited market segments
D) All of these

E) A) and B)
F) A) and C)

Correct Answer

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Which type of ebusiness model is Barnes & Noble using?


A) Pure-play
B) Brick-and-mortar
C) Click-and-mortar
D) Virtual

E) A) and B)
F) A) and C)

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What evaluates variables that search engines use to determine where a URL appears on the list of search results?


A) Dot-com
B) Search engine
C) Search engine ranking
D) Search engine optimization

E) A) and B)
F) A) and C)

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Identify the four challenges associated with ebusiness.

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Although the benefits of ebusiness are e...

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Search engine optimization (SEO) combines art along with science to determine how to make URLs more attractive to search engines, resulting in higher search engine ranking.

A) True
B) False

Correct Answer

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What was the original term for a company operating on the Internet?


A) Dot-com
B) Search engine
C) Search engine ranking
D) Search engine optimization

E) A) and C)
F) B) and C)

Correct Answer

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For the past 20 years, Peter has been an owner of several Coldwell Banker Real Estate franchises. To increase business, Peter spends a great deal of money marketing and advertising his businesses online. Peter decides he would like to move beyond just marketing and create an actual ebusiness that acts like a search engine but only focuses on the real estate industry. The main revenue source for Peter's ebusiness will be a charge of $50 a month for each property that is listed on the website. What is the primary revenue model for Peter's new business?


A) License fees
B) Advertising fees
C) Subscription fees
D) All of these

E) A) and B)
F) B) and C)

Correct Answer

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Compare the four categories of ebusiness models.

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Business-to-business (B2B) applies to bu...

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Which of the following represents the primary ebusiness revenue models?


A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

E) All of the above
F) A) and B)

Correct Answer

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Websites can generate revenue by using which of the following?


A) Pay-per-click
B) Pay-per-call
C) Pay-per-conversion
D) All of these

E) C) and D)
F) None of the above

Correct Answer

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What is another term for instant messaging?


A) IMing
B) HTML
C) Podcasting
D) Webbing

E) A) and D)
F) A) and C)

Correct Answer

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What converts an audio broadcast to a digital music player?


A) Podcasting
B) Videoconferencing
C) Photo sharing
D) Email

E) A) and B)
F) A) and D)

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Which of the following represents the categories for ebusiness models?


A) Email, instant messaging, podcasting, content management systems, and video and web conferencing.
B) Content providers, infomediaries, online marketplaces, portals, service providers, transaction brokers.
C) B2B, B2C, C2C, C2B.
D) Advertising fees, license fees, subscription fees, transaction fees, value-added services fees.

E) C) and D)
F) A) and B)

Correct Answer

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Search engine ranking evaluates the variables that search engines use to determine where a URL appears on the list of search results.

A) True
B) False

Correct Answer

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