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Exam 4: Measuring the Success of Strategic Initiatives

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Question 61

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A company cannot manage what it cannot measure.

A) True
B) False

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Question 62

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Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to calculate her company's market share. When evaluating the prior year's numbers, she found that her firm achieved total sales of $3 million and the entire industry had $30 million in sales. What is Chelsea Lee's current market share?

A) 1%
B) 10%
C) 18%
D) 20%

E) A) and D)
F) A) and C)

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Question 63

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Metrics are measurements that evaluate results to determine whether a project is meeting its goals.

The chief intellectual property officer (CIPO) is responsible for collecting, maintaining, and distributing the organization's knowledge.

Common approaches to closing an MIS skills gap include social recruiting, off-site training, mentoring services, and competitive salaries.

Which term is used to describe the ease with which people perform transactions and/or find information?

What would a company like eBay or Amazon be constantly benchmarking?

A common mistake that many managers tend to make is focusing on only one type of metric because they are easier to measure. Which type of metric do they focus on?

The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within a company.

The chief privacy officer (CPO) is responsible for ensuring the ethical and legal use of information within an organization.

Chelsea Lee runs the sales division for a local auto insurance firm. One of her key duties is to ensure the company has 10 percent market share by the end of the year. When evaluating the current sales numbers, she determines that her sales division has total sales of $3 million and the entire industry has total sales of $50 million. What additional sales must Chelsea Lee's division meet to ensure they have 10 percent of the market by the end of the year?

What type of metrics includes number of marketing campaigns, new customer retention rates, and number of feedbacks by marketing campaign?

Efficiency MIS metrics include throughput, speed, and availability.

Sara McGuire holds an executive position at Henry Commerce. She is a big-picture thinker, and makes sure the technology strategy at Henry Commerce serves its business strategy. She has a well-rounded knowledge of MIS and her primary responsibilities include the efficiency of Henry Commerce's MIS systems. Based on this description, what position does Sara hold?

Who is responsible for overseeing all uses of information technology and ensuring that MIS strategically aligns with business goals and objectives?

What type of metrics measure throughput, transaction speed, and system availability?

Jake Cunningham holds an executive position at SP Corporation. He has an extensive understanding of networks and telecommunications. Jake is aware of the information-technology threats the company faces, and institutes security protocols and safeguards to secure the MIS systems at SP Corporation. Based on this description, what position does Jake hold?

Abandoned shopping carts, click-through, and page exposures are a few types of website metrics.

When analyzing the interrelationships between efficiency and effectiveness, where would a company ideally want to operate?

What type of metrics includes back orders, customer order promised cycle time, and customer order actual cycle time?