Question 1

A joint venture entails

Accepted Answer

A)   offering the right to a trademark, patent, trade secret, or similarly valued items of intellectual property in return for a royalty or a fee.
B)   contracting with a foreign firm to manufacture products according to certain specifications.
C)   a foreign company and a local firm investing together to create a local business.
D)   having a company handle its own exports directly, but using intermediaries for importing.
E)   exporting through an intermediary, which often has the knowledge and means to succeed in selling a firm's products abroad.F) A) and D)
G) A) and E)

Question 2

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Accepted Answer

A)   exporting.
B)   direct investment.
C)   countertrade.
D)   licensing.
E)   multinational marketing.F) All of the above
G) A) and E)

Question 3

Generally speaking, ________ firm markets its existing products and services in other countries the same way it does in its home country.

Accepted Answer

A)   a multidomestic
B)   an international
C)   a multinational
D)   a transnational
E)   an intranationalF) None of the above
G) C) and D)

Question 4

In Latvia, only one six-lane highway exists, connecting Riga, its capital, with Moscow. Otherwise, the roads are two lanes and many are made of cobblestones or bricks. This limits the speed with which deliveries can be made and requires that delivery trucks be quite small. The road network in Latvia is an example of problems with a country's

Accepted Answer

A)   capital improvements.
B)   fixed-asset base.
C)   geopolitical wealth.
D)   asset wealth.
E)   economic infrastructure.F) A) and B)
G) B) and C)

Question 5

In Europe, North America, South America, and the industrialized nations of Asia, those 13 to 19 years old

Accepted Answer

A)   are more similar than different regarding their purchase behaviors.
B)   are becoming more similar, but still differ significantly in terms of fashion and design.
C)   are rebelling against the Americanization of fashion and culture.
D)   have very different tastes in fashions and music.
E)   are more influenced by Asian culture than European culture.F) B) and C)
G) A) and E)

Question 6

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Accepted Answer

A)   semiotics.
B)   semantics.
C)   semaphorics.
D)   cultural symbolism.
E)   cultural linguistics.F) A) and B)
G) A) and C)

Question 7

Select Service Partner (SSP)  Group has operations in 30 countries involving food and beverage establishments, often in transit hubs such as airports and railway stations. SSP also operates Starbucks locations in airports in Finland, Sweden, and Norway. SSP pays Starbucks a royalty based on sales, as well as a fee for each store. In these instances, Starbucks is engaged in

Accepted Answer

A)   direct exporting.
B)   indirect exporting.
C)   contract manufacturing.
D)   foreign assembly.
E)   franchising.F) All of the above
G) A) and E)

Question 8

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Accepted Answer

A)   domestic imperialism.
B)   protectionism.
C)   blocked competition.
D)   import taxation.
E)   trade restriction.F) A) and B)
G) All of the above

Question 9

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Accepted Answer

If your primary motive was to raise pric...

Question 10

A global brand refers to

Accepted Answer

A)   two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products.
B)   two or more international products that coincidentally share the same brand name but represent two completely unrelated products.
C)   a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
D)   a brand that is essentially the same but that has minor adaptations made to meet the more specific needs of different nations.
E)   a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.F) C) and D)
G) B) and E)

Question 11

Which of the following statements about the World Trade Organization (WTO)  is most accurate?

Accepted Answer

A)   The World Trade Organization is a temporary institution.
B)   The 28 member countries of the WTO account for less than 40 percent of world trade.
C)   The WTO sets rules governing trade between its members and the rest of the world.
D)   The WTO uses panels of business professionals who can issue nonbinding recommendations.
E)   The WTO was formed by the major industrialized nations of the world.F) B) and D)
G) A) and B)

Question 12

Five developments in the past decade have significantly influenced the landscape of global marketing. One of them is

Accepted Answer

A)   the presence of a networked global marketspace.
B)   an elimination worldwide of tariff and quotas.
C)   a more aggressive attitude toward regulating international banking.
D)   a sharp decline in economic espionage.
E)   the rapid dissolution of unpopular trade agreements.F) A) and B)
G) A) and C)

Question 13

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Accepted Answer

A)   the black market.
B)   a gray market.
C)   dumping.
D)   a globalized market.
E)   parallel exporting.F) A) and D)
G) A) and C)

Question 14

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them. It accepted payment in oil, which it then sold for cash to pay for media advertising in the United States. This transaction is an example of

Accepted Answer

A)   a quota.
B)   countertrade.
C)   balance of trade.
D)   competitive advantage.
E)   a trade feedback effect.F) None of the above
G) A) and E)

Question 15

Whirlpool asked the United States to impose ________ on washing machine imports made by LG Electronics and Samsung Electronics, both South Korean companies, to raise the price of these products. Whirlpool accused these companies of selling below fair market value and receiving anticompetitive export subsidies from their governments, both of which could jeopardize American jobs.

Accepted Answer

A)   boycotts
B)   quotas
C)   sanctions
D)   tariffs
E)   embargoesF) B) and D)
G) A) and B)

Question 16

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Accepted Answer

A)   it conducts its macrofinancing.
B)   its citizens budget their money.
C)   long a favorable or unfavorable climate will last.
D)   the country's stocks are performing on the stock exchange.
E)   its population ranks in size compared to other countries.F) D) and E)
G) A) and B)

Question 17

KFC in Japan sells tempura crispy strips. In northern England, it stresses gravy and potatoes. In Thailand, it offers fresh rice. In Holland, instead of potatoes, KFC offers customers a potato and onion croquette. In France, KFC sells pastries alongside its chicken. These examples illustrate that KFC exhibits an appreciation for the ________ of other societies.

Accepted Answer

A)   demographics
B)   symbols
C)   sensitivities
D)   customs
E)   valuesF) A) and D)
G) B) and C)

Question 18

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Accepted Answer

A)   direct exporting
B)   indirect exporting
C)   licensing
D)   direct investment
E)   joint ventureF) A) and E)
G) C) and E)

Question 19

Adding to the complexity of global distribution is the need for ________, in addition to the channels within a foreign nation.

Accepted Answer

A)   parallel importing
B)   channels between nations
C)   communication adaptation
D)   product adaptation
E)   economic stability of the final consumerF) All of the above
G) C) and D)

Question 20

Give at least one argument for and one argument against protectionism.

Accepted Answer

People who favor protectionism believe t...

Exam 7: Understanding and Reaching Global Consumers and Markets

A global brand refers to

Correct Answer
verified

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them. It accepted payment in oil, which it then sold for cash to pay for media advertising in the United States. This transaction is an example of

Correct Answer
verified

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct Answer
verified

Give at least one argument for and one argument against protectionism.

Correct Answer
verified
People who favor protectionism believe t...
View Answer

In Europe, North America, South America, and the industrialized nations of Asia, those 13 to 19 years old

Correct Answer
verified

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Correct Answer
verified

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Correct Answer
verified
If your primary motive was to raise pric...
View Answer

Correct Answer
verified

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct Answer
verified

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Correct Answer
verified

A joint venture entails

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
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Correct Answer
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Correct Answer
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Generally speaking, ________ firm markets its existing products and services in other countries the same way it does in its home country.

Correct Answer
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Five developments in the past decade have significantly influenced the landscape of global marketing. One of them is

Correct Answer
verified

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Correct Answer
verified

Adding to the complexity of global distribution is the need for ________, in addition to the channels within a foreign nation.

Correct Answer
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Correct Answer
verified

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

A global brand refers to

Correct AnswerverifiedShow Answer

Volvo of North America delivered automobiles to the Siberian police force when Siberia had no cash to pay for them. It accepted payment in oil, which it then sold for cash to pay for media advertising in the United States. This transaction is an example of

Correct AnswerverifiedShow Answer

A researcher studying the fact that in some nations black is a sign of mourning while in others white is a sign of mourning would be studying

Correct AnswerverifiedShow Answer

Give at least one argument for and one argument against protectionism.

Correct AnswerverifiedPeople who favor protectionism believe t...View AnswerShow Answer

In Europe, North America, South America, and the industrialized nations of Asia, those 13 to 19 years old

Correct AnswerverifiedShow Answer

Which form of entry into a global market makes a firm the most vulnerable to harm regarding its brand name or reputation?

Correct AnswerverifiedShow Answer

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Correct AnswerverifiedIf your primary motive was to raise pric...View AnswerShow Answer

Correct AnswerverifiedShow Answer

The practice of shielding one or more sectors of a country's economy from foreign competition through the use of tariffs or quotas is referred to as

Correct AnswerverifiedShow Answer

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Correct AnswerverifiedShow Answer

A joint venture entails

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Generally speaking, ________ firm markets its existing products and services in other countries the same way it does in its home country.

Correct AnswerverifiedShow Answer

Five developments in the past decade have significantly influenced the landscape of global marketing. One of them is

Correct AnswerverifiedShow Answer

A situation where products are bought in a lower-priced country from a manufacturer's authorized reseller, shipped to higher-priced countries, and then sold through unauthorized retailers below the manufacturer's suggested retail price is referred to as

Correct AnswerverifiedShow Answer

Adding to the complexity of global distribution is the need for ________, in addition to the channels within a foreign nation.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct AnswerverifiedShow Answer

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People who favor protectionism believe t...
View Answer

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If your primary motive was to raise pric...
View Answer

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