Question 1

U.S. appliance manufacturers note that people in Northern Europe shop only once a week, so they need bigger refrigerators than Southern Europeans who shop daily. Furthermore, Northern Europeans insist that freezers should be on the top just as firmly as Southern Europeans want them on the bottom. Based on this, U.S. appliance manufacturers would more likely be successful if they used ________ marketing strategy.

Accepted Answer

A)   a global
B)   a multidomestic
C)   a transnational
D)   a subsidiary
E)   an internationalF) C) and D)
G) A) and D)

Question 2

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product extension
B)   product customization
C)   product adaptation
D)   product invention
E)   product integrationF) C) and D)
G) A) and B)

Question 3

________ is the focus on creating economic, cultural, political, and technological interdependence among individual national institutions and economics.

Accepted Answer

A)   Internationalization
B)   Nationalism
C)   Populism
D)   Globalization
E)   NationalizationF) None of the above
G) A) and C)

Question 4

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

Accepted Answer

A)   an international firm
B)   a multidomestic firm
C)   a transnational firm
D)   a conglomerate firm
E)   a multinational firmF) A) and B)
G) A) and C)

Question 5

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Accepted Answer

Once a company has decided to enter the ...

Question 6

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Accepted Answer

A)   indirect exporting.
B)   direct ownership.
C)   joint ventures.
D)   licensing.
E)   direct exporting.F) A) and C)
G) A) and B)

Question 7

A trade war is initiated when

Accepted Answer

A)   the World Trade Organization issues fines to two or more corporations in a country.
B)   two or more companies attempt to undercut one another's pricing strategy.
C)   a country begins to accept imports for a new product category or class.
D)   a country reduces tariffs for a particular product category or class.
E)   countries attempt to damage each other's trade with excessive tariffs and quotas.F) B) and E)
G) All of the above

Question 8

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Accepted Answer

A)   an ethnocentric
B)   a multidomestic
C)   a transnational
D)   a global
E)   an internationalF) B) and D)
G) A) and B)

Question 9

One variation of licensing is referred to as

Accepted Answer

A)   direct investment.
B)   joint ventures.
C)   direct exporting.
D)   franchising.
E)   dual adaptation.F) B) and C)
G) A) and B)

Question 10

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as

Accepted Answer

A)   tariff avoidance.
B)   countertrade.
C)   surplus marketing.
D)   underbidding.
E)   dumping.F) B) and E)
G) A) and E)

Question 11

Even though there are about 100 official languages in the world, the three major languages used in global diplomacy and commerce are

Accepted Answer

A)   English, Japanese, and Chinese.
B)   English, French, and Spanish.
C)   Japanese, Spanish, and French.
D)   Japanese, Spanish, and English.
E)   Spanish, English, and Chinese.F) All of the above
G) C) and D)

Question 12

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that moves the product from one country to another is the

Accepted Answer

A)   seller.
B)   seller's international marketing headquarters.
C)   channels within foreign nations.
D)   final consumer.
E)   channels between nations.F) A) and E)
G) B) and D)

Question 13

What global market entry strategy did Mary Kay use when it entered India?

Accepted Answer

A)   direct importing
B)   licensing
C)   indirect exporting
D)   joint venture
E)   direct exportingF) C) and D)
G) A) and B)

Question 14

Due to some of the 11,000 other trade regulations that specify how goods are to be made and marketed, Japanese car safety rules effectively require all automobile replacement parts to be Japanese. Rules like these often function as

Accepted Answer

A)   economic infrastructure.
B)   trade barriers.
C)   universal codes.
D)   binding requirements.
E)   targets for bribery.F) A) and C)
G) B) and E)

Question 15

Samsung electronics, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product customization
B)   product adaptation
C)   product extension
D)   product integration
E)   product inventionF) B) and C)
G) A) and E)

Question 16

Russia currently has a limit on pork of 400,000 metric tons that can be imported annually from any country. This restriction would be considered a

Accepted Answer

A)   a tariff.
B)   a trade imbalance.
C)   an excise tax.
D)   a quota.
E)   a subsidy.F) C) and E)
G) None of the above

Question 17

A New York car wash owner wanted to open a car wash in Quebec, Canada. He hired a U.S. translator to create signage for the new venture and to design some simple advertising. It was not until the business was opened that he realized he should have used ________. His French signs actually said "car bath" instead of "car wash."

Accepted Answer

A)   Esperanto
B)   back translation
C)   semiotics
D)   semantic symbolism
E)   linguistic exchangeF) A) and E)
G) A) and D)

Question 18

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Accepted Answer

A)   in violation of a quota.
B)   without paying import tariffs.
C)   without paying export duties.
D)   through a joint venture.
E)   through an intermediary.F) A) and E)
G) C) and D)

Question 19

Which of the following statements about bribery is most accurate?

Accepted Answer

A)   Bribes, kickbacks, and payoffs offered to entice someone to commit an illegal or improper act are deemed corrupt in some cultures but not in others.
B)   The world's major exporting nations have agreed to treat bribery of foreign government officials as a violation of trade agreements.
C)   Bribes paid to foreign companies are in some cases a tax-deductible expense in the United States.
D)   It is a crime for U.S. corporations to bribe an official of a foreign government or political party unless preapproved by the Federal Trade Commission.
E)   It is illegal for a U.S. corporation to bribe an official of a foreign government or political party to obtain or retain business in a foreign country.F) A) and E)
G) A) and B)

Question 20

Exporting refers to a global market entry strategy in which

Accepted Answer

A)   a company will sell its products in international markets but not in its own domestic market.
B)   a company produces goods in one country and sells them in another country.
C)   a company will manufacture its product in several countries at the same time using different brand names and slight product modifications.
D)   a company will manufacture products specifically designed for nondomestic markets, but will sell those products to distributors that take title and resell the products to different companies around the world.
E)   a product is made in one country, assembled in a second country, and ultimately marketed to a third country.F) A) and B)
G) B) and C)

Exam 7: Understanding and Reaching Global Consumers and Markets

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Correct Answer
verified

________ is the focus on creating economic, cultural, political, and technological interdependence among individual national institutions and economics.

Correct Answer
verified

What global market entry strategy did Mary Kay use when it entered India?

Correct Answer
verified

Correct Answer
verified

Russia currently has a limit on pork of 400,000 metric tons that can be imported annually from any country. This restriction would be considered a

Correct Answer
verified

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

Correct Answer
verified

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct Answer
verified

Exporting refers to a global market entry strategy in which

Correct Answer
verified

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as

Correct Answer
verified

Correct Answer
verified

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that moves the product from one country to another is the

Correct Answer
verified

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct Answer
verified
Once a company has decided to enter the ...
View Answer

One variation of licensing is referred to as

Correct Answer
verified

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

A trade war is initiated when

Correct Answer
verified

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct Answer
verified

Even though there are about 100 official languages in the world, the three major languages used in global diplomacy and commerce are

Correct Answer
verified

Samsung electronics, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

Which of the following statements about bribery is most accurate?

Correct Answer
verified

Due to some of the 11,000 other trade regulations that specify how goods are to be made and marketed, Japanese car safety rules effectively require all automobile replacement parts to be Japanese. Rules like these often function as

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Indirect exporting occurs when a firm sells its domestically produced products in a foreign country

Correct AnswerverifiedShow Answer

________ is the focus on creating economic, cultural, political, and technological interdependence among individual national institutions and economics.

Correct AnswerverifiedShow Answer

What global market entry strategy did Mary Kay use when it entered India?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Russia currently has a limit on pork of 400,000 metric tons that can be imported annually from any country. This restriction would be considered a

Correct AnswerverifiedShow Answer

Mars, America's second-largest candy company, began doing business in Russia in the late 1980s. The Snickers bar is one of the top-selling candies in Russia and is marketed in much the same way as it is in the United States. What type of global company is Mars?

Correct AnswerverifiedShow Answer

A form of low-risk and capital-free entry into international markets that includes local manufacturing is referred to as

Correct AnswerverifiedShow Answer

Exporting refers to a global market entry strategy in which

Correct AnswerverifiedShow Answer

The U.S. Commerce Department imposed additional duties of 31 percent to 250 percent on imported photovoltaic products from Chinese solar manufacturers after ruling that they sold them below cost. The Commerce Department took this action in response to what it saw as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Consider the distribution channels through which a product manufactured in one country must travel to reach its destination in another country. The step that moves the product from one country to another is the

Correct AnswerverifiedShow Answer

What are the market entry strategy options available to a company seeking to enter the global marketplace? How do they relate to each other in terms of profit potential, risk, financial commitment required, and marketing control?

Correct AnswerverifiedOnce a company has decided to enter the ...View AnswerShow Answer

One variation of licensing is referred to as

Correct AnswerverifiedShow Answer

Stanley Black & Decker developed the Snake Light flexible flashlight. Created to address a global need for portable lighting, the product became a best seller in North America, Europe, Latin America, and Australia. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

A trade war is initiated when

Correct AnswerverifiedShow Answer

Companies that use ________ marketing strategy have as many different product variations, brand names, and advertising programs as countries in which they do business.

Correct AnswerverifiedShow Answer

Even though there are about 100 official languages in the world, the three major languages used in global diplomacy and commerce are

Correct AnswerverifiedShow Answer

Samsung electronics, Gillette razors, and Nike apparel and shoes are being sold in the same form in many countries. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

Which of the following statements about bribery is most accurate?

Correct AnswerverifiedShow Answer

Due to some of the 11,000 other trade regulations that specify how goods are to be made and marketed, Japanese car safety rules effectively require all automobile replacement parts to be Japanese. Rules like these often function as

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified
Once a company has decided to enter the ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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