Question 1

Economic espionage is most likely to occur in which type of industries?

Accepted Answer

A)   fashion
B)   entertainment
C)   high-technology
D)   consumer packaged goods
E)   beverageF) A) and B)
G) A) and C)

Question 2

Explain the difference between societal culture and business culture.

Accepted Answer

Societal culture provides a foundation f...

Question 3

A code of ethics refers to

Accepted Answer

A)   a formal statement of moral and ethical business attitudes.
B)   a formal statement of ethical principles and rules of conduct.
C)   an informal guide of ethical principles that can simplify challenging decisions.
D)   the written, signed document stating the beliefs and values of each employee in a firm.
E)   a firm's itemized list of business activities that are and are not consistent with the company's mission statement.F) C) and D)
G) A) and B)

Question 4

A recent survey found that 79 percent of Internet and e-commerce companies take absolutely no social responsibility. Even more worrying is the finding that 75 percent of these Internet companies justify this omission on the grounds that they don't have any environmental or social impacts, while 55 percent said they didn't have time to think about these issues, and 50 percent said they didn't have the expertise to address them. Would these Internet-based companies benefit from acting more socially responsible? Explain your answer.

Accepted Answer

Social responsibility encompasses profit...

Question 5

Cosco, the world's largest children's products company, recently sold a high chair that could be used as an infant feeding seat, a youth chair, a play chair, a booster chair, and when reclined, an infant bed for $49. The prototypes had been tested by Cosco employees who had small children, but this was the only product testing performed. Once sold, several children were injured and some died as a result of using the chair. Cosco was charged with being unconcerned about consumers' right to

Accepted Answer

A)   choose.
B)   be informed.
C)   be treated courteously.
D)   safety.
E)   happiness.F) C) and E)
G) A) and B)

Question 6

Which of the following is a socializing force that dictates what is morally right and just?

Accepted Answer

A)   federal regulatory agencies such as the FTC
B)   federal, state, and local legislation
C)   the U.S. Supreme Court
D)   culture
E)   organizational core valuesF) None of the above
G) C) and D)

Question 7

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. ________ routinely monitors the safety of 15,000 consumer products.

Accepted Answer

A)   Chamber of Commerce
B)   Better Business Bureau
C)   Consumer Product Safety Commission
D)   Department of Commerce
E)   Consumer Protection AgencyF) None of the above
G) C) and D)

Question 8

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Accepted Answer

A)   greenwashing.
B)   faux environmentalism.
C)   environmental spin.
D)   graywashing.
E)   anti-sustainability.F) A) and C)
G) A) and B)

Question 9

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Accepted Answer

A)   protecting the environment.
B)   enhancing corporate sales and profits.
C)   following industry-specific codes of ethics.
D)   fulfilling societal objectives.
E)   demonstrating ethical behavior.F) A) and D)
G) A) and B)

Question 10

The Internet supports an easy exchange of ideas and information between individuals and even across countries. One important issue online is opt-in versus opt-out. In general, European websites have opt-in policies while U.S. websites have opt-out policies. With opt-in, customers must ask to be involved in data collection and marketing while opt-out companies automatically include customers in data collection unless the customer specifically asks not to be. Europeans and Americans differ in their expectations about privacy. What ethical factor is illustrated here?

Accepted Answer

A)   industry practices
B)   social legislation
C)   societal culture and norms
D)   changes in international law
E)   organizational culture and expectationsF) C) and D)
G) B) and E)

Question 11

A key difference between cause marketing and a charitable contribution is

Accepted Answer

A)   a charitable contribution provides an organization with a lower tax deduction.
B)   there is no limit to the amount of charitable deductions a firm can make, but a firm is limited to the number of cause marketing efforts it can make during a fiscal year.
C)   charitable donations are contributed at the sole discretion of the firm; cause marketing is the amount directly affected by consumers' purchases.
D)   cause marketing is generally linked to public causes and concerns while charitable contributions are generally given to private institutions.
E)   there is essentially no difference between a charitable contribution and cause marketing.F) D) and E)
G) All of the above

Question 12

When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to the Avon Breast Cancer Crusade. This is an example of

Accepted Answer

A)   philanthropic marketing.
B)   corporate altruism.
C)   cause marketing.
D)   the marketing concept.
E)   societal marketing.F) A) and C)
G) All of the above

Question 13

Which of the following statements about sustainable development is most accurate?

Accepted Answer

A)   A company that makes its furniture from rare tropical woods is practicing sustainable development.
B)   Currently, sustainable development is a luxury that only large multinational companies can engage in.
C)   Sustainable development is achieved when a firm's sales growth rate increases an average of 1 to 2 percent a year for a period of at least five years.
D)   A mining company that replants native vegetation after mining operations cease practices sustainable development.
E)   Unfortunately, only a small number of consumers care whether a company practices sustainable development.F) A) and E)
G) B) and E)

Question 14

More than 70 percent of the physicians in the Maricopa County (Arizona)  Medical Society agreed to establish a maximum fee schedule for health services to curb rising medical costs. All physicians were required to adhere to this schedule as a condition for membership in the society. The U.S. Supreme Court ruled that this agreement violated the Sherman Act and represented price fixing. This example illustrates that the physicians' actions were

Accepted Answer

A)   ethical but illegal.
B)   ethical and legal.
C)   unethical and illegal.
D)   unethical but legal.
E)   altruistic but naïve.F) C) and D)
G) C) and E)

Question 15

All of the following are reasons for the state of perceived ethical business conduct except which?

Accepted Answer

A)   a growing tendency for business decisions to be judged publicly by groups with different values and interests
B)   the increased pressure on businesspeople to make decisions in a society with diverse value systems
C)   an increase in the public's expectations of ethical business behavior
D)   ethical business conduct may have declined
E)   businesses behaving more ethically during periods of economic recoveryF) A) and B)
G) None of the above

Question 16

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Accepted Answer

A)   demarketing.
B)   triple-top line marketing.
C)   preemptive compliance.
D)   green marketing.
E)   cause marketing.F) C) and D)
G) B) and D)

Question 17

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Accepted Answer

A)   contracts and agreements between members of the same industry.
B)   state and local laws regarding ethical business behavior.
C)   the dress codes, manner of work, and sayings of its employees.
D)   the socially responsible behaviors of its customers.
E)   the involvement of shareholders with an organization's day-to-day marketing decisions.F) A) and C)
G) A) and E)

Question 18

Which of the following statements about consumer ethics is most accurate?

Accepted Answer

A)   Most consumers' unethical acts are motivated by economic need.
B)   Consumers are more likely to act unethically if they believe they can get away with it.
C)   Consumers are rarely impacted by the unethical behaviors of those around them.
D)   Most consumers who shoplift do so because a salesperson has been insulting or rude.
E)   Few customers behave unethically towards "big business" but rather toward smaller, independently owned businesses.F) A) and D)
G) C) and E)

Question 19

The American Marketing Association Statement of Ethics is centered on three general norms, one of which is to

Accepted Answer

A)   initiate fair and honest dialogues in developing markets.
B)   foster trust in the marketing system.
C)   champion new legislation that protects ethical business firms and punishes those who abuse consumer trust.
D)   support governmental agencies in their quest to identify and prosecute those who break the laws of ethical marketing.
E)   contribute to society's well-being through charitable contributions and cause-related marketing efforts.F) A) and B)
G) A) and C)

Question 20

The residents of Alaska and people throughout the world were outraged when the Exxon Valdez crashed into a shoal and dumped millions of gallons of crude oil into the pristine waters of Prince William Sound. The company was slow to admit its mistake and even slower to implement cleanup activities. Exxon was criticized for acting in a manner that would benefit the organization but not society. In short, Exxon did not demonstrate

Accepted Answer

A)   social responsibility.
B)   value consciousness.
C)   green marketing.
D)   profit responsibility.
E)   cause marketing.F) C) and D)
G) B) and C)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

A key difference between cause marketing and a charitable contribution is

Correct Answer
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Correct Answer
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Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Correct Answer
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Which of the following statements about sustainable development is most accurate?

Correct Answer
verified

When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to the Avon Breast Cancer Crusade. This is an example of

Correct Answer
verified

Explain the difference between societal culture and business culture.

Correct Answer
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Societal culture provides a foundation f...
View Answer

Economic espionage is most likely to occur in which type of industries?

Correct Answer
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Correct Answer
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The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. ________ routinely monitors the safety of 15,000 consumer products.

Correct Answer
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All of the following are reasons for the state of perceived ethical business conduct except which?

Correct Answer
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The American Marketing Association Statement of Ethics is centered on three general norms, one of which is to

Correct Answer
verified

A code of ethics refers to

Correct Answer
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Correct Answer
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Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Correct Answer
verified

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Correct Answer
verified

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct Answer
verified

Correct Answer
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Which of the following is a socializing force that dictates what is morally right and just?

Correct Answer
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Correct Answer
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Social responsibility encompasses profit...
View Answer

Which of the following statements about consumer ethics is most accurate?

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

A key difference between cause marketing and a charitable contribution is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology, or company practice is referred to as

Correct AnswerverifiedShow Answer

Which of the following statements about sustainable development is most accurate?

Correct AnswerverifiedShow Answer

When a customer buys Avon's Pink Power Pro Nail Enamel, 100 percent of the profits go to the Avon Breast Cancer Crusade. This is an example of

Correct AnswerverifiedShow Answer

Explain the difference between societal culture and business culture.

Correct AnswerverifiedSocietal culture provides a foundation f...View AnswerShow Answer

Economic espionage is most likely to occur in which type of industries?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The right to safety manifests itself in industry and federal safety standards for most products sold in the United States. The U.S. ________ routinely monitors the safety of 15,000 consumer products.

Correct AnswerverifiedShow Answer

All of the following are reasons for the state of perceived ethical business conduct except which?

Correct AnswerverifiedShow Answer

The American Marketing Association Statement of Ethics is centered on three general norms, one of which is to

Correct AnswerverifiedShow Answer

A code of ethics refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Cause marketing programs incorporate all three concepts of social responsibility by addressing public concerns, satisfying customer needs, and

Correct AnswerverifiedShow Answer

FedEx and UPS are converting their delivery trucks with standard diesel engines to more fuel-efficient and cleaner hybrid-electric vehicles, which can cut fuel costs by half and lower fuel emissions by 90 percent. This is an example of

Correct AnswerverifiedShow Answer

Corporate culture manifests itself in many different ways: the ethical behavior of top management, expectations for ethical behavior present in formal codes of ethics, and

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a socializing force that dictates what is morally right and just?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedSocial responsibility encompasses profit...View AnswerShow Answer

Which of the following statements about consumer ethics is most accurate?

Correct AnswerverifiedShow Answer

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Societal culture provides a foundation f...
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Social responsibility encompasses profit...
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Correct Answer
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