Question 1

In the 1960s, President Kennedy outlined what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Accepted Answer

A)   utilitarianism
B)   self-regulation
C)   economic espionage
D)   consumerism
E)   caveat emptorF) B) and D)
G) A) and C)

Question 2

Gap Inc. ended its relationship with 23 foreign production facilities due to code violations. Several closings occurred because of the use of child labor. In response to these events, Gap Inc. created a large team whose purpose is to travel worldwide to ensure compliance with its Code of Vendor Conduct. This is an example of

Accepted Answer

A)   cause marketing.
B)   profit responsibility.
C)   utilitarianism.
D)   moral idealism.
E)   social responsibility.F) B) and C)
G) D) and E)

Question 3

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Accepted Answer

A)   sustainable development.
B)   market development.
C)   an oligopoly.
D)   cause marketing.
E)   environmental downsizing.F) A) and B)
G) None of the above

Question 4

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

Accepted Answer

A)   green marketing.
B)   lifecycle marketing.
C)   cause marketing.
D)   environmental marketing.
E)   conservation marketing.F) C) and E)
G) A) and E)

Question 5

Societal responsibility refers to

Accepted Answer

A)   the obligation that organizations have to the preservation of the ecological environment and the general public.
B)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
D)   the duty of a firm to maximize profits for its owners or stockholders.
E)   the idea that organizations are part of a larger society and are accountable to that society for their actions.F) B) and C)
G) B) and D)

Question 6

Stakeholder responsibility refers to

Accepted Answer

A)   the view that an organization has an obligation to those who can affect the achievement of its objectives.
B)   the obligation of a firm to price its products or services at a level whereby the consumer is treated fairly and the firm is still able to make a profit.
C)   the duty of a firm to maximize profits for its owners or stockholders.
D)   the concept that no expansion or additional research and development will occur until a company is making a profit.
E)   the idea that organizations are part of a larger society and are accountable to that society for their actions.F) None of the above
G) C) and E)

Question 7

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of a(n)

Accepted Answer

A)   social audit.
B)   financial audit.
C)   action plan.
D)   tactical plan.
E)   research plan.F) A) and E)
G) C) and E)

Question 8

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Accepted Answer

A)   ad nauseum.
B)   mea culpa.
C)   quid pro quo.
D)   c'est la vie​.
E)   caveat emptor.F) All of the above
G) None of the above

Question 9

All of the following are examples of economic espionage except which?

Accepted Answer

A)   electronic hacking
B)   trespassing
C)   bribery
D)   searching a competitor's trash
E)   noncompete clause employment contract violationsF) None of the above
G) B) and C)

Question 10

A social audit refers to

Accepted Answer

A)   a systematic assessment of a firm's compliance to fair hiring practices and commitment to diversity.
B)   a companywide assessment of employees at all levels to determine the compliance to the organization's code of ethics.
C)   conducting business in a way that protects the natural environment while making economic progress.
D)   a systematic assessment of a firm's objectives, strategies, and performance in terms of social responsibility.
E)   the ability to understand one's own emotions and the emotions of people with whom one interacts on a daily basis.F) A) and C)
G) C) and D)

Question 11

The obligation organizations have to the preservation of the ecological environment and to the general public is referred to as

Accepted Answer

A)   community responsibility.
B)   stakeholder responsibility.
C)   benefit marketing.
D)   societal responsibility.
E)   profit responsibility.F) A) and D)
G) B) and E)

Question 12

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Accepted Answer

A)   profit responsibility.
B)   cause marketing.
C)   stakeholder responsibility.
D)   societal responsibility.
E)   mass marketing.F) A) and D)
G) A) and E)

Question 13

Ultimately, ethical choices are based on

Accepted Answer

A)   the personal moral philosophy of the decision maker.
B)   societal culture and norms.
C)   business culture and industry practices.
D)   laws enacted by Congress and regulations by federal and state governments.
E)   chance and opportunity.F) All of the above
G) A) and B)

Question 14

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Accepted Answer

A)   green marketing.
B)   sustainable development.
C)   stakeholder responsibility.
D)   the marketing concept.
E)   environmental marketing.F) C) and D)
G) B) and C)

Question 15

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?

Accepted Answer

A)   stockholder responsibility
B)   profit responsibility
C)   utilitarianism
D)   cause marketing
E)   social responsibilityF) All of the above
G) A) and B)

Question 16

Which of the following is a major reason for the violation of ethics codes?

Accepted Answer

A)   government regulation
B)   family influence
C)   lack of religious beliefs
D)   fear of disciplinary action
E)   lack of specificityF) A) and D)
G) A) and C)

Question 17

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Accepted Answer

A)   social responsibility.
B)   value consciousness.
C)   benefit marketing.
D)   stakeholder responsibility.
E)   profit responsibility.F) B) and E)
G) D) and E)

Question 18

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values, one of which is

Accepted Answer

A)   diversity.
B)   profitability.
C)   respect.
D)   perseverance.
E)   charity.F) B) and C)
G) D) and E)

Question 19

In terms of the Consumer Bill of Rights, the right to be heard means that

Accepted Answer

A)   the U.S. Department of Commerce has the right to hear consumer complaints.
B)   the American Marketing Association has the right to discipline marketers based on customer complaints.
C)   consumers should have access to public-policy makers regarding complaints about products and services.
D)   companies should have access to company representatives regarding complaints about fraudulent consumer practices.
E)   consumers should have access to company representatives regarding new product ideas.F) C) and D)
G) B) and D)

Question 20

Triple bottom line refers to

Accepted Answer

A)   the recognition of the need for organizations to improve the state of people, the planet, and profit simultaneously if they are to achieve sustainable, long-term growth.
B)   the obligations an organization has to those who can affect achievement of its sales, profit, and market share objectives simultaneously.
C)   the recognition of the need for organizations to be responsible simultaneously to shareholders, employees, and customers.
D)   the obligations an organization has to practice profit, stakeholder, and societal responsibility simultaneously.
E)   three different financial statements prepared in three different formats: one for governmental regulators, one for shareholders, and one for internal use.F) None of the above
G) A) and E)

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Triple bottom line refers to

Correct Answer
verified

In terms of the Consumer Bill of Rights, the right to be heard means that

Correct Answer
verified

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Correct Answer
verified

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values, one of which is

Correct Answer
verified

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

Correct Answer
verified

Ultimately, ethical choices are based on

Correct Answer
verified

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?

Correct Answer
verified

The obligation organizations have to the preservation of the ecological environment and to the general public is referred to as

Correct Answer
verified

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct Answer
verified

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct Answer
verified

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Correct Answer
verified

A social audit refers to

Correct Answer
verified

Stakeholder responsibility refers to

Correct Answer
verified

All of the following are examples of economic espionage except which?

Correct Answer
verified

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of a(n)

Correct Answer
verified

Correct Answer
verified

In the 1960s, President Kennedy outlined what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Correct Answer
verified

Which of the following is a major reason for the violation of ethics codes?

Correct Answer
verified

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Correct Answer
verified

Societal responsibility refers to

Correct Answer
verified

Exam 4: Ethical and Social Responsibility for Sustainable Marketing

Triple bottom line refers to

Correct AnswerverifiedShow Answer

In terms of the Consumer Bill of Rights, the right to be heard means that

Correct AnswerverifiedShow Answer

Arrowhead brand Mountain Spring Water changed its bottle by reducing the size of its label by one-third, using 30 percent less plastic, and making the bottle more flexible for easier recycling. These efforts are part of the company's goal to engage in

Correct AnswerverifiedShow Answer

The American Marketing Association Statement of Ethics identifies six key aspirational ethical values, one of which is

Correct AnswerverifiedShow Answer

Marketing efforts to produce, promote, and reclaim environmentally sensitive products are referred to as

Correct AnswerverifiedShow Answer

Ultimately, ethical choices are based on

Correct AnswerverifiedShow Answer

In 2013, Budweiser launched its first responsible drinking blimp. The airship, which carried the "Designate a Driver" message, toured across the United States, flying above major festivals, outdoor celebrations, and sporting events. Which of the following was the firm exhibiting?

Correct AnswerverifiedShow Answer

The obligation organizations have to the preservation of the ecological environment and to the general public is referred to as

Correct AnswerverifiedShow Answer

The view that an organization has an obligation to those who can affect the achievement of its objectives is referred to as

Correct AnswerverifiedShow Answer

Conducting business in a way that protects the natural environment while making economic progress is referred to as

Correct AnswerverifiedShow Answer

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of

Correct AnswerverifiedShow Answer

A social audit refers to

Correct AnswerverifiedShow Answer

Stakeholder responsibility refers to

Correct AnswerverifiedShow Answer

All of the following are examples of economic espionage except which?

Correct AnswerverifiedShow Answer

Converting socially responsible ideas into actions involves careful planning and monitoring of programs. Many companies develop, implement, and evaluate their social responsibility efforts by means of a(n)

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In the 1960s, President Kennedy outlined what is known as the Consumer Bill of Rights. This legislation represents limitations to the legal concept of ________ that was pervasive before that.

Correct AnswerverifiedShow Answer

Which of the following is a major reason for the violation of ethics codes?

Correct AnswerverifiedShow Answer

The legal concept of "let the buyer beware," which was pervasive in the American business culture before the 1960s, is referred to as

Correct AnswerverifiedShow Answer

Societal responsibility refers to

Correct AnswerverifiedShow Answer

Correct Answer
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