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Exam 3: Scanning the Marketing Environment

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Question 141

Multiple Choice

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According to the text, several new technologies are expected to have dramatic impacts on marketing. Among those cited are

A) biotechnology, smart grid services, natural user interfaces, and social networks.
B) neuron technology, lithium batteries, cloud computing, and wireless power.
C) crowdsourcing, genomics, QR codes, and weather manipulation.
D) blockchain, facial authentication, wearable technology, and artificial intelligence.
E) nanotechnology, autobots, cloud computing, and electric cars.

F) B) and E)
G) A) and B)

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Question 142

Multiple Choice

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At the U.S. Census Bureau, gross income is referred to as

A) buying power.
B) cash inflow.
C) fiscal power.
D) money income.
E) household income.

F) B) and D)
G) A) and C)

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Question 143

Multiple Choice

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Over the past 30 years in the United States, the attitudes of men and women have changed. One factor has been the

The Digital Millennium Copyright Act, signed in 1998,

An increasingly important value for U.S. consumers is

Generation Y is defined as the generation of children born

Generation X consumers indicate they want websites that are comprehensive, professional, and interactive; services such as self-checkout and curbside pick up; and advertising that is authentic, family-oriented, and unique. Generation X is also the largest segment of business travelers. In response, airlines are offering travelers in-flight Wi-Fi, entertainment on demand, and personal powerports. This is an example of how ________ forces impact the marketing environment.

In a(n) ________ economy, if prices rise faster than consumer incomes, the number of items consumers can buy decreases.

Environmental trends arise from all of the following forces except which?

Buying a book at www.amazon.com to give as a birthday present is an example of ________ transaction.

If a manufacturer grants a distributor the sole rights to sell a product in a specific geographic area it is called

Each year, the U.S. Army shoots an estimated 200 million rounds of lead bullets at target practice areas across the United States. Pentagon officials, in response to environmentalists' concerns over lead poisoning in the soil, have invested over $12 million to develop an environmentally safe tungsten bullet. This is an example of one of the outcomes of

The popular cupcake chain Sprinkles, which first launched in Southern California in 2005, recently settled a trademark infringement lawsuit against a Connecticut bakery that was calling itself Pink Sprinkles. The latter was forced to change its name to Pink Cupcake Shack because it was apparently violating provisions of the

To continue to grow, Best Buy's Geek Squad will need to continue to scan the environment and try new approaches to creating customer value. What are some of the key new approaches that Geek Squad could explore?

Using smartphones, one can watch the news, shoot videos, browse the Internet, take pictures, and listen to music. Improved features are added with each smartphone introduced by Apple, Samsung, Google, and others. As a result, customers often want to replace their smartphones with new models or brands every couple of years, even if their current phones still work. This increase in demand is due mostly to changes in ________, an environmental force.