Question 1

Which of these would be a source of vertical conflict?

Accepted Answer

A)   Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall.
B)   A restaurant serves both Coke and Pepsi to its patrons.
C)   Ansible Technologies Ltd. sells its portable planetariums to both colleges and high schools.
D)   Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony.
E)   Long John Silver's decides to serve grilled burgers in addition to seafood.F) A) and E)
G) A) and D)

Question 2

Facilitating functions performed by channel intermediaries include

Accepted Answer

A)   buying and selling.
B)   assorting, sorting, and storing.
C)   financing, grading, and marketing information and research.
D)   risk taking.
E)   transportation.F) B) and D)
G) A) and D)

Question 3

IBM used its artificial intelligence supercomputer Watson to improve its own

Accepted Answer

A)   logistical flow.
B)   demand chain.
C)   supplier-customer alliance.
D)   supply chain.
E)   supplier pipeline.F) A) and B)
G) D) and E)

Question 4

The three major types of vertical marketing systems are contractual, corporate, and

Accepted Answer

A)   integrated.
B)   cooperative.
C)   delegated.
D)   manufacturer-dominated.
E)   administered.F) A) and E)
G) All of the above

Exam 15: Managing Marketing Channels and Supply Chains

IBM used its artificial intelligence supercomputer Watson to improve its own

Correct Answer
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Facilitating functions performed by channel intermediaries include

Correct Answer
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The three major types of vertical marketing systems are contractual, corporate, and

Correct Answer
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Which of these would be a source of vertical conflict?

Correct Answer
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Exam 15: Managing Marketing Channels and Supply Chains

IBM used its artificial intelligence supercomputer Watson to improve its own

Correct AnswerverifiedShow Answer

Facilitating functions performed by channel intermediaries include

Correct AnswerverifiedShow Answer

The three major types of vertical marketing systems are contractual, corporate, and

Correct AnswerverifiedShow Answer

Which of these would be a source of vertical conflict?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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