Question 1

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Accepted Answer

A)   reverse materials handling
B)   reverse logistics
C)   cause-related marketing
D)   vendor-managed inventory
E)   materials transformationF) C) and E)
G) A) and D)

Question 2

International Products, a U.S. firm that sells industrial cleansers and lubricants, wanted to sell its product to factories, hospitals, and labs in China, but it did not have the necessary expertise. As a result, International Products hired Asia Marketing & Management to sell, stock, and deliver a full assortment of products to the Chinese market. Asia Marketing & Management is an example of

Accepted Answer

A)   an agent.
B)   a wholesaler.
C)   a global broker.
D)   a retailer.
E)   an industrial distributor.F) B) and D)
G) B) and C)

Question 3

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) C) and E)
G) A) and E)

Question 4

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. To accomplish this, Johnson Controls must

Accepted Answer

A)   focus on strong logistics for its customers.
B)   provide Ford with a cost-effective dual distribution system.
C)   increase the number of steps in the value proposition creation process.
D)   establish itself in the role of channel captain.
E)   avoid interfering with influence Ford's supply chain.F) C) and E)
G) A) and E)

Question 5

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)   five second
B)   six second
C)   seven second
D)   eight second
E)   10 secondF) A) and E)
G) C) and E)

Question 6

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Accepted Answer

A)   a broker.
B)   an agent.
C)   a retailer.
D)   a distributor.
E)   a wholesaler.F) C) and E)
G) A) and E)

Question 7

A strategic channel alliance is

Accepted Answer

A)   an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
B)   a practice whereby one firm's marketing channel is used to sell another firm's products.
C)   the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)   an arrangement whereby companies reduce distribution costs by sharing facilities, equipment, and transportation.
E)   a practice whereby consumers can interact with various advertising media to buy products without a face-to-face meeting with a salesperson.F) C) and D)
G) C) and E)

Question 8

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Accepted Answer

A)   intensive distribution.
B)   extensive distribution.
C)   selective distribution.
D)   exclusive distribution.
E)   concentrated distribution.F) A) and E)
G) A) and D)

Question 9

Cessna is considered the volume leader in the executive jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna

Accepted Answer

A)   does not fall under the jurisdiction of any federal regulatory agency.
B)   owns several of the entities that would make up the traditional marketing channel.
C)   has eliminated economies of scale.
D)   has achieved a high level of social responsibility.
E)   uses outsourcing for all component parts and materials.F) B) and C)
G) D) and E)

Question 10

Supply chain management refers to

Accepted Answer

A)   the integration and organization of information and logistic activities across firms for the purpose of creating and delivering products and services that provide value to ultimate consumers.
B)   organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point-of-origin to point-of-consumption to satisfy customer requirements.
C)   the integration and organization of information and logistical activities that actively bring consumers together with sellers through the express use of agents and brokers.
D)   an inventory management system that is designed to reduce the retailer's lead time for receiving merchandise, which then lowers a retailer's inventory investment, improves customer service levels, and reduces logistic expenses.
E)   a highly organized system that facilitates minute-to-minute communication between all members of a supply chain and ensures the producer is aware of any changes in delivery or demand for a product or service.F) C) and D)
G) B) and E)

Question 11

The combination of successive stages of production and distribution under a single ownership is referred to as

Accepted Answer

A)   a contractual vertical marketing system.
B)   a corporate vertical marketing system.
C)   an integrated marketing system.
D)   a corporate horizontal marketing system.
E)   a contractual horizontal marketing system.F) C) and E)
G) B) and D)

Question 12

When choosing a marketing channel or intermediary, it is important to ask several key questions, including which of these?

Accepted Answer

A)   How many of the firm's competitors will be using the same channels?
B)   Which channels have strategic channel alliances with other resellers?
C)   How long have the channel members and intermediaries been in business?
D)   Who is responsible for negotiating the channel or intermediary contracts?
E)   Which channel and intermediaries will best satisfy the buying requirements of the target market?F) A) and E)
G) A) and C)

Question 13

In terms of target market coverage, density refers to the number of ________ in a geographical area.

Accepted Answer

A)   target market customers
B)   competitors
C)   wholesalers
D)   retail stores
E)   stakeholdersF) B) and C)
G) A) and E)

Question 14

In a direct channel, all channel functions are performed by

Accepted Answer

A)   retailers.
B)   wholesalers.
C)   producers.
D)   brokers and agents.
E)   middlemen.F) A) and E)
G) A) and C)

Question 15

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Accepted Answer

A)   supplier service cost.
B)   manufacturing cost.
C)   total logistics cost.
D)   social responsibility cost.
E)   total supply chain cost.F) All of the above
G) B) and E)

Question 16

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Accepted Answer

A)   stakeholder position.
B)   familial ties to other channel members.
C)   economic power.
D)   longevity in the industry.
E)   geographic proximity to the manufacturing plant.F) B) and C)
G) B) and E)

Question 17

The two types of channel conflict are

Accepted Answer

A)   wholesaler and retailer.
B)   horizontal and vertical.
C)   transactional and promotional.
D)   external and internal.
E)   producer and consumer.F) A) and D)
G) None of the above

Question 18

There are four types of franchising arrangements. List the arrangements and provide a brief description of each.

Accepted Answer

Franchising is a contractual arrangement...

Question 19

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Accepted Answer

A)   the inventory management process.
B)   logistics management.
C)   production management.
D)   manufacturer distribution logistics.
E)   supply-chain management.F) C) and E)
G) A) and E)

Question 20

Jaffar (Jeff)  Tabrizi is the owner and president of Tabrizi Oriental Rugs located in Toronto, Canada. He personally shops the world over, handpicks, and orders authentic and beautiful handmade rugs. He has them shipped to Canada, where he sells them through his brick-and-mortar stores and his www.tabrizi.com website. In terms of the marketing channel, Tabrizi is acting as

Accepted Answer

A)   a consumer.
B)   an agent.
C)   a wholesaler.
D)   a brokerage firm.
E)   a middleman.F) A) and E)
G) D) and E)

Exam 15: Managing Marketing Channels and Supply Chains

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Correct Answer
verified

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct Answer
verified

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. To accomplish this, Johnson Controls must

Correct Answer
verified

There are four types of franchising arrangements. List the arrangements and provide a brief description of each.

Correct Answer
verified
Franchising is a contractual arrangement...
View Answer

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Correct Answer
verified

Correct Answer
verified

The two types of channel conflict are

Correct Answer
verified

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Correct Answer
verified

A strategic channel alliance is

Correct Answer
verified

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Correct Answer
verified

In terms of target market coverage, density refers to the number of ________ in a geographical area.

Correct Answer
verified

The combination of successive stages of production and distribution under a single ownership is referred to as

Correct Answer
verified

In a direct channel, all channel functions are performed by

Correct Answer
verified

Supply chain management refers to

Correct Answer
verified

Cessna is considered the volume leader in the executive jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna

Correct Answer
verified

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct Answer
verified

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Correct Answer
verified

Correct Answer
verified

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Correct Answer
verified

When choosing a marketing channel or intermediary, it is important to ask several key questions, including which of these?

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

A firm becomes a channel captain because it is the channel member with the ability to influence the behavior of other members. Influence can take four forms, one of which is

Correct AnswerverifiedShow Answer

By promising to change engine oil and filters quickly, Jiffy Lube is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

Johnson Controls can receive an order for automobile seats from Ford and deliver the order four hours later, beginning with raw materials and ending with delivery of the finished seats to Ford. To accomplish this, Johnson Controls must

Correct AnswerverifiedShow Answer

There are four types of franchising arrangements. List the arrangements and provide a brief description of each.

Correct AnswerverifiedFranchising is a contractual arrangement...View AnswerShow Answer

The practice of organizing the cost-effective flow of raw materials, in-process inventory, finished goods, and related information from point of origin to point of consumption to satisfy customer requirements is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The two types of channel conflict are

Correct AnswerverifiedShow Answer

When a firm tries to place its products or services in as many outlets as possible, the density of distribution is referred to as

Correct AnswerverifiedShow Answer

A strategic channel alliance is

Correct AnswerverifiedShow Answer

Hewlett-Packard is taking a proactive role in reducing the amount of electronic merchandise dumped in landfills by using ________ to reclaim recyclable and reusable materials.

Correct AnswerverifiedShow Answer

In terms of target market coverage, density refers to the number of ________ in a geographical area.

Correct AnswerverifiedShow Answer

The combination of successive stages of production and distribution under a single ownership is referred to as

Correct AnswerverifiedShow Answer

In a direct channel, all channel functions are performed by

Correct AnswerverifiedShow Answer

Supply chain management refers to

Correct AnswerverifiedShow Answer

Cessna is considered the volume leader in the executive jet market. It has been described as "almost totally vertically integrated." This quote means that Cessna

Correct AnswerverifiedShow Answer

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct AnswerverifiedShow Answer

An intermediary that sells to other intermediaries, usually to retailers in consumer markets, is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Expenses associated with transportation, materials handling and warehousing, inventory, stockouts (being out of inventory) , order processing, and return products handling are referred to as

Correct AnswerverifiedShow Answer

When choosing a marketing channel or intermediary, it is important to ask several key questions, including which of these?

Correct AnswerverifiedShow Answer

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Correct Answer
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Correct Answer
verified
Franchising is a contractual arrangement...
View Answer

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Correct Answer
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