A) price matching
B) discount pricing
C) price fixing
D) regional rollback pricing
E) volume discounts
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Multiple Choice
A) controlling the production of products based upon seasonal demand.
B) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
C) charging the same prices during different times of the day or days of the week to reflect variations in supply for the service.
D) offering significant price discounts to wholesalers that agree to purchase products in advance for a period of a year or more at a time.
E) charging different prices to maximize revenue for a set amount of capacity at any given time.
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Multiple Choice
A) seasonal discounts
B) trade discounts
C) cash discounts
D) promotional allowances
E) trade-in allowances
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Multiple Choice
A) a penetration
B) a prestige
C) a bundle
D) an odd-even
E) a standard markup
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Multiple Choice
A) Sherman Act.
B) Consumer Goods Pricing Act.
C) Robinson-Patman Act.
D) Federal Trade Commission Act.
E) Clayton Act.
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Multiple Choice
A) adjusting the price of a product so it is comparable with that of its largest competitor.
B) setting the price of a line of products at a number of different price points.
C) setting prices to achieve a profit that is a specified percentage of the sales volume.
D) increasing the price slightly to protect against undue profit losses from unforeseen environmental forces.
E) adding a fixed percentage to the cost of all items in a specific product class.
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Multiple Choice
A) customary pricing
B) target profit pricing
C) standard markup pricing
D) bundle pricing
E) service-oriented pricing
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Multiple Choice
A) company
B) social responsibility
C) regulatory
D) competitive
E) customer
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Multiple Choice
A) unit volume market share for a brand divided by dollar sales market share for a brand, minus one.
B) dollar sales market share for a brand divided by unit volume market share for a brand, plus one.
C) dollar sales market share for a brand divided by unit volume market share for a brand, minus one.
D) dollar sales market share for a brand, divided by unit volume market share for a brand, plus one.
E) dollar sales market share for a brand, divided by unit volume market share for a brand, minus the number of competitors against which a brand is being measured.
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Multiple Choice
A) set the price of a line of products at a number of different specific pricing points.
B) set the price slightly higher than necessary to protect against losses resulting from adverse environmental forces.
C) adjust the price of a product so it is "in line" with the price of its largest competitor.
D) set a low initial price on a new product to appeal immediately to the mass market.
E) set a market price for a product or product class based on a subjective feel for the competitors' price or market price as the benchmark.
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Multiple Choice
A) summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price.
B) adding a fixed percentage to the cost of all items in a specific product class.
C) setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors.
D) setting the price of a product or service by adding a fixed percentage to the total unit cost.
E) charging different prices to different buyers for goods of like grade and quality.
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Multiple Choice
A) selecting a single geographical location from which the list price for products plus freight expenses are charged to the seller.
B) selecting two or more geographical locations from which the list price for products plus freight expenses are charged to the seller.
C) having all buyers pay the same delivered price for the products, regardless of their distance from the seller.
D) a firm dividing a selling territory into geographic areas or zones and charging the same delivered price to all buyers within the same zone, but charging different prices in for different zones depending on distance from the factory or warehouse.
E) selecting one or more geographical locations from which the list price for products plus freight expenses are charged to the buyer.
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Multiple Choice
A) factory pricing.
B) FOB absorption pricing.
C) FOB with freight-allowed pricing.
D) basing-point pricing.
E) FOB origin pricing.
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Multiple Choice
A) summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price.
B) setting the price of a line of products at a number of different price points.
C) adding a fixed percentage to the cost of all items in a specific product class.
D) setting prices to achieve a profit that is a specified percentage of the sales volume.
E) increasing the price slightly to protect against undue profit losses from unforeseen environmental forces.
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verified
Multiple Choice
A) functional discount.
B) trade-in allowance.
C) promotional allowance.
D) cash discount.
E) everyday low price.
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Multiple Choice
A) Consumer Protection Agency
B) U.S. Department of Justice
C) Federal Communications Commission
D) U.S. Department of Commerce
E) Federal Trade Commission
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Multiple Choice
A) skimming pricing
B) prestige pricing
C) loss-leader pricing
D) experience-curve pricing
E) bundle pricing
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Multiple Choice
A) demand-oriented price adjustments.
B) allowances.
C) geographical adjustments.
D) discounts.
E) customary pricing adjustments.
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Essay
Correct Answer
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View Answer
Multiple Choice
A) In FOB origin pricing, the seller selects the mode of transportation.
B) In FOB with freight-allowed pricing, the seller must pay for all transportation costs.
C) Multiple-zone pricing is sometimes referred to as "spider web" pricing.
D) Basing-point pricing methods have been used in industries where freight expenses are a significant part of the total cost to the buyer.
E) Geographical adjustments can be subject to government regulation if the firm cannot supply objective data (lists of mountains, rivers, weather conditions, etc.) explaining why those adjustments need to be made.
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