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Five pricing practices are scrutinized because of potential unethical or illegal actions, including which of these?


A) price matching
B) discount pricing
C) price fixing
D) regional rollback pricing
E) volume discounts

F) C) and D)
G) C) and E)

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Yield management pricing refers to


A) controlling the production of products based upon seasonal demand.
B) deliberately selling a product below its customary price, not to increase sales, but to attract customers' attention in hopes that they will buy other products as well.
C) charging the same prices during different times of the day or days of the week to reflect variations in supply for the service.
D) offering significant price discounts to wholesalers that agree to purchase products in advance for a period of a year or more at a time.
E) charging different prices to maximize revenue for a set amount of capacity at any given time.

F) B) and D)
G) All of the above

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What type of discount to resellers is based in part on where they are in the channel?


A) seasonal discounts
B) trade discounts
C) cash discounts
D) promotional allowances
E) trade-in allowances

F) C) and D)
G) A) and C)

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Delta Air Lines offers vacation packages that include airfare, car rental, and lodging. Delta Air is using ________ pricing strategy.


A) a penetration
B) a prestige
C) a bundle
D) an odd-even
E) a standard markup

F) All of the above
G) A) and E)

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Price fixing is illegal under the


A) Sherman Act.
B) Consumer Goods Pricing Act.
C) Robinson-Patman Act.
D) Federal Trade Commission Act.
E) Clayton Act.

F) B) and D)
G) All of the above

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Standard markup pricing refers to


A) adjusting the price of a product so it is comparable with that of its largest competitor.
B) setting the price of a line of products at a number of different price points.
C) setting prices to achieve a profit that is a specified percentage of the sales volume.
D) increasing the price slightly to protect against undue profit losses from unforeseen environmental forces.
E) adding a fixed percentage to the cost of all items in a specific product class.

F) B) and D)
G) B) and E)

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Which of these is a demand-oriented approach to pricing?


A) customary pricing
B) target profit pricing
C) standard markup pricing
D) bundle pricing
E) service-oriented pricing

F) B) and D)
G) None of the above

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Toro decided to augment its traditional hardware retail distribution channel by also selling through mass merchandisers such as Walmart and Target and setting prices for its products substantially below those of its traditional hardware outlets. As a result, many hardware stores abandoned Toro products in favor of other manufacturers. This is an example of a firm failing to consider ________ effects when setting its final list or quoted price.


A) company
B) social responsibility
C) regulatory
D) competitive
E) customer

F) B) and D)
G) B) and C)

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Companies use a price premium to assess whether their products and brands are priced above, at, or below the market. This price premium equals


A) unit volume market share for a brand divided by dollar sales market share for a brand, minus one.
B) dollar sales market share for a brand divided by unit volume market share for a brand, plus one.
C) dollar sales market share for a brand divided by unit volume market share for a brand, minus one.
D) dollar sales market share for a brand, divided by unit volume market share for a brand, plus one.
E) dollar sales market share for a brand, divided by unit volume market share for a brand, minus the number of competitors against which a brand is being measured.

F) D) and E)
G) C) and D)

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When using a price lining strategy, a marketer will


A) set the price of a line of products at a number of different specific pricing points.
B) set the price slightly higher than necessary to protect against losses resulting from adverse environmental forces.
C) adjust the price of a product so it is "in line" with the price of its largest competitor.
D) set a low initial price on a new product to appeal immediately to the mass market.
E) set a market price for a product or product class based on a subjective feel for the competitors' price or market price as the benchmark.

F) All of the above
G) A) and B)

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Cost-plus-percentage-of-cost pricing refers to


A) summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price.
B) adding a fixed percentage to the cost of all items in a specific product class.
C) setting a price that is dictated by tradition, a standardized channel of distribution, or other competitive factors.
D) setting the price of a product or service by adding a fixed percentage to the total unit cost.
E) charging different prices to different buyers for goods of like grade and quality.

F) B) and C)
G) A) and C)

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Basing-point pricing refers to


A) selecting a single geographical location from which the list price for products plus freight expenses are charged to the seller.
B) selecting two or more geographical locations from which the list price for products plus freight expenses are charged to the seller.
C) having all buyers pay the same delivered price for the products, regardless of their distance from the seller.
D) a firm dividing a selling territory into geographic areas or zones and charging the same delivered price to all buyers within the same zone, but charging different prices in for different zones depending on distance from the factory or warehouse.
E) selecting one or more geographical locations from which the list price for products plus freight expenses are charged to the buyer.

F) C) and E)
G) A) and E)

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Another name for freight-absorption pricing is


A) factory pricing.
B) FOB absorption pricing.
C) FOB with freight-allowed pricing.
D) basing-point pricing.
E) FOB origin pricing.

F) A) and D)
G) B) and E)

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Cost-plus pricing refers to


A) summing the total unit cost of providing a product or service and adding a specific amount to the cost to arrive at the price.
B) setting the price of a line of products at a number of different price points.
C) adding a fixed percentage to the cost of all items in a specific product class.
D) setting prices to achieve a profit that is a specified percentage of the sales volume.
E) increasing the price slightly to protect against undue profit losses from unforeseen environmental forces.

F) B) and E)
G) B) and D)

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Hormel offers its food distributors a discount of 15% for payment within 10 days on orders of all Jiffy brand products. Hormel is giving its customers a


A) functional discount.
B) trade-in allowance.
C) promotional allowance.
D) cash discount.
E) everyday low price.

F) B) and C)
G) B) and D)

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Deceptive pricing practices are outlawed by legislation and enforced by which federal agency?


A) Consumer Protection Agency
B) U.S. Department of Justice
C) Federal Communications Commission
D) U.S. Department of Commerce
E) Federal Trade Commission

F) C) and D)
G) A) and E)

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Which of these is a cost-oriented approach to pricing?


A) skimming pricing
B) prestige pricing
C) loss-leader pricing
D) experience-curve pricing
E) bundle pricing

F) B) and C)
G) A) and D)

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  Figure 14-7 -Figure 14-7 above shows the three major types of special adjustments to the list or quoted price. Box B represents A)  demand-oriented price adjustments. B)  allowances. C)  geographical adjustments. D)  discounts. E)  customary pricing adjustments. Figure 14-7 -Figure 14-7 above shows the three major types of special adjustments to the list or quoted price. Box B represents


A) demand-oriented price adjustments.
B) allowances.
C) geographical adjustments.
D) discounts.
E) customary pricing adjustments.

F) B) and D)
G) B) and C)

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Explain the deceptive pricing practice known as bait and switch.

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One common deceptive pricing practice is...

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Which of these statements about geographical adjustments to price is most accurate?


A) In FOB origin pricing, the seller selects the mode of transportation.
B) In FOB with freight-allowed pricing, the seller must pay for all transportation costs.
C) Multiple-zone pricing is sometimes referred to as "spider web" pricing.
D) Basing-point pricing methods have been used in industries where freight expenses are a significant part of the total cost to the buyer.
E) Geographical adjustments can be subject to government regulation if the firm cannot supply objective data (lists of mountains, rivers, weather conditions, etc.) explaining why those adjustments need to be made.

F) C) and D)
G) A) and D)

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