Question 1

The Canadian privacy commissioner recently forced Facebook to update their privacy settings and better inform visitors of what they are and are not sharing publically and privately. This request was driven by consumer's:

Accepted Answer

A)  right to choose.
B)  right to be treated courteously.
C)  right to safety.
D)  right to be informed.E) B) and C)
F) A) and B)

Question 2

Which of the following is an example of green marketing?

Accepted Answer

A)  The Molson Corporation added green colours to its labels.
B)  Levi-Strauss markets pre-washed jeans.
C)  Mercedes-Benz designed its S-class sedans to be entirely recyclable.
D)  4-3M created a new fertilizer for trees.E) All of the above
F) B) and D)

Question 3

People who fly regularly collect frequent flyer miles that can be used for free flights at later dates. The existence of blackout days (days when frequent flyer miles cannot be redeemed) could interfere with consumers':

Accepted Answer

A)  right to be informed.
B)  right to be treated courteously.
C)  right to safety.
D)  right to choose.E) A) and B)
F) B) and C)

Question 4

Richard Branson, CEO of Virgin, is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming. This is an example of:

Accepted Answer

A)  green marketing.
B)  cause-related marketing.
C)  environmental marketing.
D)  the Valdez Principle.E) All of the above
F) None of the above

Question 5

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

Accepted Answer

A)  may be confused about which products are truly "environmentally safe" given that many marketers claim to produce "green products" even if they aren't.
B)  possess the knowledge to make informed decisions.
C)  may not want to sacrifice convenience.
D)  may not want to pay higher prices.E) A) and D)
F) None of the above

Question 6

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001. This is an example of how a small business can engage in:

Accepted Answer

A)  cause marketing.
B)  public relations marketing.
C)  goodwill marketing.
D)  philanthropic marketing.E) A) and C)
F) None of the above

Question 7

Corporate Knights produces various reports that are focused towards informing consumers and encouraging ___________.

Accepted Answer

A)  socially responsible firms
B)  corrupt firms
C)  green behaviour
D)  unethical firmsE) A) and B)
F) A) and C)

Question 8

It was consumer complaints about late-night and repeated calls by telemarketers that led to greater limitations on telemarketing practices which best addresses a consumer's:

Accepted Answer

A)  right to choose.
B)  right to be informed.
C)  right to safety.
D)  right to be heard.E) A) and D)
F) A) and C)

Question 9

A supposedly organic clothing detergent company recently ran an ad campaign promoting the fact their products are manufactured without any additives, or environmentally harmful phosphates. During the same time the campaign was aired, a whistle-blower within the company went to the press to indicate that their detergents did, in fact, contain a fair amount of phosphates. The BEST description for this type of activity is:

Accepted Answer

A)  green marketing.
B)  deceptive advertising.
C)  unethical but legal activity.
D)  greenwashing.E) All of the above
F) A) and D)

Question 10

The ECOLOGO was implemented by the government of Canada to help combat which practice?

Accepted Answer

A)  profiteering
B)  corporate social responsibility
C)  corrupt businesses
D)  greenwashingE) None of the above
F) A) and B)

Question 11

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of:

Accepted Answer

A)  stakeholder responsibility.
B)  cause-related marketing.
C)  societal responsibility.
D)  profit responsibility.E) B) and C)
F) All of the above

Question 12

TELUS's commitment to the care given to the animals in their commercials is part of their ___________.

Accepted Answer

A)  animal advocacy
B)  recycling and environmental policy
C)  promotional strategy
D)  ethical treatment of animalsE) A) and C)
F) A) and B)

Question 13

IBM proudly describes itself in the dress ("We don't wear ties") , sayings ("The IBM Way") , and manner of work (team efforts) of employees. This is a description of the IBM's:

Accepted Answer

A)  mission environment.
B)  operational code.
C)  socialization process.
D)  corporate culture.E) B) and C)
F) None of the above

Question 14

Define economic espionage and discuss its implications for businesses and consumers.

Accepted Answer

Economic espionage refers to the unautho...

Question 15

The triple-bottom-line is a reference to improving the state of people, the planet, and ________ simultaneously.

Accepted Answer

A)  profits
B)  the future
C)  purchases
D)  partnersE) A) and D)
F) A) and B)

Question 16

Identify and describe the two types of personal moral philosophy.

Accepted Answer

The answer of Identify and describe the two types of...

Question 17

Socially responsible companies often are known by which "tagline"?

Accepted Answer

A)  "If we can do it, so can you"
B)  "A green business makes more green"
C)  "Do well by doing good"
D)  "Do good by doing well"E) None of the above
F) A) and D)

Question 18

Which of the following statements accurately distinguishes between laws and ethics?

Accepted Answer

A)  Ethics deal with personal and moral principles while laws are society's values and are enforceable in the courts.
B)  Ethics deal with internal (personal) issues, and laws deal with external (social) issues.
C)  Ethics deal with religious and moral beliefs, and laws deal with social, economic, and environmental behaviours.
D)  Laws reflect the beliefs of the majority, and ethics reflect the beliefs of smaller individual segments of society.E) B) and D)
F) None of the above

Question 19

An employee who reports illegal accounting procedures is an example of a(n) :

Accepted Answer

A)  ethical poacher.
B)  corporate proctor.
C)  whistle-blower.
D)  ethical ombudsman.E) A) and B)
F) A) and C)

Question 20

While 80 percent of Canadians say that companies should operate in an environmentally responsible way, only 12 percent of Canadians said they would:

Accepted Answer

A)  not shop at these companies
B)  expect that all goods should be the same, regardless of if they come from an environmentally friendly company or not
C)  shop at environmentally responsible companies only
D)  pay more for environmentally friendly productsE) B) and D)
F) C) and D)

Exam 4: Ethics and Social Responsibility for Sustainable Marketing

The triple-bottom-line is a reference to improving the state of people, the planet, and ________ simultaneously.

Correct Answer
verified

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001. This is an example of how a small business can engage in:

Correct Answer
verified

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

Correct Answer
verified

An employee who reports illegal accounting procedures is an example of a(n) :

Correct Answer
verified

People who fly regularly collect frequent flyer miles that can be used for free flights at later dates. The existence of blackout days (days when frequent flyer miles cannot be redeemed) could interfere with consumers':

Correct Answer
verified

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of:

Correct Answer
verified

Which of the following is an example of green marketing?

Correct Answer
verified

The ECOLOGO was implemented by the government of Canada to help combat which practice?

Correct Answer
verified

Define economic espionage and discuss its implications for businesses and consumers.

Correct Answer
Answered by ExamLex AI
Economic espionage refers to the unautho...
View Answer

TELUS's commitment to the care given to the animals in their commercials is part of their ___________.

Correct Answer
verified

Socially responsible companies often are known by which "tagline"?

Correct Answer
verified

Corporate Knights produces various reports that are focused towards informing consumers and encouraging ___________.

Correct Answer
verified

Correct Answer
verified

Which of the following statements accurately distinguishes between laws and ethics?

Correct Answer
verified

It was consumer complaints about late-night and repeated calls by telemarketers that led to greater limitations on telemarketing practices which best addresses a consumer's:

Correct Answer
verified

Identify and describe the two types of personal moral philosophy.

Correct Answer
verified

Richard Branson, CEO of Virgin, is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming. This is an example of:

Correct Answer
verified

The Canadian privacy commissioner recently forced Facebook to update their privacy settings and better inform visitors of what they are and are not sharing publically and privately. This request was driven by consumer's:

Correct Answer
verified

IBM proudly describes itself in the dress ("We don't wear ties") , sayings ("The IBM Way") , and manner of work (team efforts) of employees. This is a description of the IBM's:

Correct Answer
verified

While 80 percent of Canadians say that companies should operate in an environmentally responsible way, only 12 percent of Canadians said they would:

Correct Answer
verified

Exam 4: Ethics and Social Responsibility for Sustainable Marketing

The triple-bottom-line is a reference to improving the state of people, the planet, and ________ simultaneously.

Correct AnswerverifiedShow Answer

A Toyota dealership in British Columbia, Canada, donated $50 to the Make-A-Wish Foundation of Canada for each Toyota purchased during October 2001. This is an example of how a small business can engage in:

Correct AnswerverifiedShow Answer

Although research shows consumers are sensitive to ecological issues, they may NOT be willing to purchase a given product or service solely on the basis of its environmental claims because of all of the following except:

Correct AnswerverifiedShow Answer

An employee who reports illegal accounting procedures is an example of a(n) :

Correct AnswerverifiedShow Answer

People who fly regularly collect frequent flyer miles that can be used for free flights at later dates. The existence of blackout days (days when frequent flyer miles cannot be redeemed) could interfere with consumers':

Correct AnswerverifiedShow Answer

The maker of Wrigley chewing gum funded a $10 million ad campaign aimed at getting African-Americans to use doctors for regular health care maintenance instead of only when they are sick. This is an example of:

Correct AnswerverifiedShow Answer

Which of the following is an example of green marketing?

Correct AnswerverifiedShow Answer

The ECOLOGO was implemented by the government of Canada to help combat which practice?

Correct AnswerverifiedShow Answer

Define economic espionage and discuss its implications for businesses and consumers.

Correct AnswerAnswered by ExamLex AIEconomic espionage refers to the unautho...View AnswerShow Answer

TELUS's commitment to the care given to the animals in their commercials is part of their ___________.

Correct AnswerverifiedShow Answer

Socially responsible companies often are known by which "tagline"?

Correct AnswerverifiedShow Answer

Corporate Knights produces various reports that are focused towards informing consumers and encouraging ___________.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements accurately distinguishes between laws and ethics?

Correct AnswerverifiedShow Answer

It was consumer complaints about late-night and repeated calls by telemarketers that led to greater limitations on telemarketing practices which best addresses a consumer's:

Correct AnswerverifiedShow Answer

Identify and describe the two types of personal moral philosophy.

Correct AnswerverifiedShow Answer

Richard Branson, CEO of Virgin, is spending $3 billion in profits from his transport businesses to invest in commercial ventures designed to produce renewable energy in order to fight global warming. This is an example of:

Correct AnswerverifiedShow Answer

The Canadian privacy commissioner recently forced Facebook to update their privacy settings and better inform visitors of what they are and are not sharing publically and privately. This request was driven by consumer's:

Correct AnswerverifiedShow Answer

IBM proudly describes itself in the dress ("We don't wear ties") , sayings ("The IBM Way") , and manner of work (team efforts) of employees. This is a description of the IBM's:

Correct AnswerverifiedShow Answer

While 80 percent of Canadians say that companies should operate in an environmentally responsible way, only 12 percent of Canadians said they would:

Correct AnswerverifiedShow Answer

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verified

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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
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Correct Answer
verified

Correct Answer
Answered by ExamLex AI
Economic espionage refers to the unautho...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

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