Question 1

Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and

Accepted Answer

A)  have a right to know if Facebook changes the way their personal information is released.
B)  "by default" have their privacy settings changed by Facebook employees.
C)  Facebook makes them "opt-out" of privacy setting changes.
D)  use search engines such as Google and Bing.E) A) and D)
F) B) and D)

Question 2

In classifying social media, self-disclosure is

Accepted Answer

A)  the degree of acoustic, visual, and personal contact between two communication partners.
B)  a growing trend in which telephone and e-mail communications contribute to one's online profile.
C)  the degree to which a person's thoughts, feelings, likes, and dislikes are made public.
D)  an undesirable effect of social media, in which too much personal information is given resulting in identity theft.E) B) and C)
F) All of the above

Question 3

The website that enables users to send and receive messages up to 140 characters long is

Accepted Answer

A)  Facebook.
B)  LinkedIn.
C)  YouTube.
D)  Twitter.E) A) and B)
F) A) and C)

Question 4

A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

Accepted Answer

A)  cost per thousand.
B)  cost per click.
C)  online measure.
D)  negotiated measure.E) B) and C)
F) A) and D) B

Question 5

YouTube's most watched videos include all of the following EXCEPT:

Accepted Answer

A)  Psy's "Gangnam Style," with 2.3 billion views.
B)  Justin Bieber's "Baby," with 1.1 billion views.
C)  Jimmy Fallen from the Tonight Show, with 1.4 billion views.
D)  Taylor Swift's "Blank Space," with 1.0 billion views.E) B) and C)
F) C) and D)

Question 6

Pinterest is a content-sharing social network where members share their favourite things on "pinboards." Pinterest members are _________percent women.

Accepted Answer

A)  65
B)  85
C)  75
D)  55E) B) and C)
F) A) and D)

Question 7

Cost per thousand is a measure in which

Accepted Answer

A)  a fixed amount of money is paid to the site for every sale that originated from an ad posted on that site.
B)  a fixed amount of money is paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site.
C)  a fixed amount of money is paid for every 1,000 times an ad loads and a visitor might see it-but not whether the user has actually reacted to it.
D)  a fixed amount of money is paid to a site for posting an ad for a finite amount of time.E) B) and D)
F) A) and D)

Question 8

China has consistently blocked ________ and_______ use by its citizens.

Accepted Answer

A)  Twitter; Facebook
B)  Facebook; Internet
C)  smartphones; Facebook
D)  Gmail; FacebookE) A) and B)
F) B) and C)

Question 9

In terms of performance measures, fans are

Accepted Answer

A)  the number of people who interact with a Post ("like," make a comment, and so on) divided by the total number of people seeing the Post.
B)  the number of people who have opted in to a brand's messages through a social media platform at a given time.
C)  the percentage of people who have clicked on a link on the Page to visit a specific site.
D)  the total number of unique visitors to a Facebook Page in a given time period.E) B) and D)
F) None of the above B

Question 10

What is meant by "convergence" of real and digital worlds? Provide one example.

Accepted Answer

The answer of What is meant by "convergence" of real...

Question 11

"Epicurious" is a website where recipes are posted by the site owner and individual cooks. Using a "four-fork" rating system, users rate and comment on these recipes for ease or difficulty in preparation, the taste of the finished dish, and whether or not they would use the recipe again. What type of social media website is "Epicurious?"

Accepted Answer

A)  a wiki
B)  Web 2.0
C)  a blog
D)  a Facebook pageE) B) and D)
F) A) and B)

Question 12

A consumer who is out shopping and searching for a particular product can find the store with the best price by using

Accepted Answer

A)  Twitter.
B)  an app released by Facebook that lets customers receive discounts for "checking in" at a store location.
C)  Instagram.
D)  an app released by The Find, where a customer can search for the product among 500,000 stores.E) None of the above
F) A) and D)

Question 13

An example of a smart system is(are)

Accepted Answer

A)  convergence systems.
B)  location-based app downloaded to a GPS-enabled smartphone.
C)  global marketing strategies that leverage advertising assets to multiple countries.
D)  social networking sites at colleges and universities.E) C) and D)
F) A) and C)

Question 14

The social network that is used solely for sharing videos is

Accepted Answer

A)  Facebook.
B)  Google.
C)  YouTube.
D)  Twitter.E) All of the above
F) B) and C)

Question 15

T-Mobile's 2010 holiday TV ad featuring Chuck Norris unexpectedly surpassed expectations of success by becoming popular not only in the Czech network but in
Neighboring Poland and Slovakia as well. While this started as a marketing
Strategy targeted at a single country, it crossed country boundaries and became a global marketing strategy.

Accepted Answer

A)  multidomestic
B)  intercultural
C)  convergence
D)  intraculturalE) None of the above
F) A) and C) A

Question 16

An example of a performance measure linked to inputs or costs in social media advertising is

Accepted Answer

A)  Facebook allows companies' ads to show up in pop-up windows throughout the site.
B)  Facebook charges for ads to appear along the right-hand section of a Facebook webpage.
C)  Facebook staff members create ads for companies who want to advertise on Facebook.
D)  Facebook charges companies to create a Facebook Page for their brands.E) B) and C)
F) A) and D)

Question 17

Online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics-are referred to as

Accepted Answer

A)  gaming websites.
B)  electronic media.
C)  Facebook.
D)  social media.E) A) and D)
F) A) and C)

Question 18

Which important mobile marketing ability is a result of using product bar code or QR codes?

Accepted Answer

A)  Loyalty programs
B)  Location-based promotions
C)  Price-based searches
D)  Price-comparison searchesE) All of the above
F) None of the above

Question 19

Figure 20-1

-Based on the social media identified in Figure 20-1, The Sims has a(n) ________ degree of self-disclosure than Call of Duty.

Accepted Answer

A)  lower
B)  equal
C)  more unique
D)  higherE) C) and D)
F) B) and D)

Question 20

All of the following statements about YouTube are true EXCEPT:

Accepted Answer

A)  registered users can upload an unlimited number of videos.
B)  every minute, three hundred hours of video are uploaded to the site.
C)  most of the content is cat videos.
D)  forty percent of the video traffic comes from mobile devices.E) None of the above
F) All of the above

Exam 20: Using Social Media and Mobile Marketing to Connect With Consumers

Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and

Correct Answer
verified

In classifying social media, self-disclosure is

Correct Answer
verified

The website that enables users to send and receive messages up to 140 characters long is

Correct Answer
verified

A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

Correct Answer
verified
B

YouTube's most watched videos include all of the following EXCEPT:

Correct Answer
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Pinterest is a content-sharing social network where members share their favourite things on "pinboards." Pinterest members are _________percent women.

Correct Answer
verified

Cost per thousand is a measure in which

Correct Answer
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China has consistently blocked __ and_ use by its citizens.

Correct Answer
verified

In terms of performance measures, fans are

Correct Answer
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B

What is meant by "convergence" of real and digital worlds? Provide one example.

Correct Answer
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A consumer who is out shopping and searching for a particular product can find the store with the best price by using

Correct Answer
verified

An example of a smart system is(are)

Correct Answer
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The social network that is used solely for sharing videos is

Correct Answer
verified

Correct Answer
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A

An example of a performance measure linked to inputs or costs in social media advertising is

Correct Answer
verified

Online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics-are referred to as

Correct Answer
verified

Which important mobile marketing ability is a result of using product bar code or QR codes?

Correct Answer
verified

Figure 20-1 -Based on the social media identified in Figure 20-1, The Sims has a(n) ________ degree of self-disclosure than Call of Duty.

Correct Answer
verified

All of the following statements about YouTube are true EXCEPT:

Correct Answer
verified

Exam 20: Using Social Media and Mobile Marketing to Connect With Consumers

Facebook consistently addresses issues related to user privacy because users post personal information to their Facebook accounts and

Correct AnswerverifiedShow Answer

In classifying social media, self-disclosure is

Correct AnswerverifiedShow Answer

The website that enables users to send and receive messages up to 140 characters long is

Correct AnswerverifiedShow Answer

A fixed amount of money paid to the site for every visitor who clicks on an ad and goes from the website to the advertiser's site is referred to as

Correct AnswerverifiedB

YouTube's most watched videos include all of the following EXCEPT:

Correct AnswerverifiedShow Answer

Pinterest is a content-sharing social network where members share their favourite things on "pinboards." Pinterest members are _________percent women.

Correct AnswerverifiedShow Answer

Cost per thousand is a measure in which

Correct AnswerverifiedShow Answer

China has consistently blocked ________ and_______ use by its citizens.

Correct AnswerverifiedShow Answer

In terms of performance measures, fans are

Correct AnswerverifiedB

What is meant by "convergence" of real and digital worlds? Provide one example.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A consumer who is out shopping and searching for a particular product can find the store with the best price by using

Correct AnswerverifiedShow Answer

An example of a smart system is(are)

Correct AnswerverifiedShow Answer

The social network that is used solely for sharing videos is

Correct AnswerverifiedShow Answer

Correct AnswerverifiedA

An example of a performance measure linked to inputs or costs in social media advertising is

Correct AnswerverifiedShow Answer

Online media where users submit news, photos, and videos-often accompanied by a feedback process to identify "popular" topics-are referred to as

Correct AnswerverifiedShow Answer

Which important mobile marketing ability is a result of using product bar code or QR codes?

Correct AnswerverifiedShow Answer

Figure 20-1 -Based on the social media identified in Figure 20-1, The Sims has a(n) ________ degree of self-disclosure than Call of Duty.

Correct AnswerverifiedShow Answer

All of the following statements about YouTube are true EXCEPT:

Correct AnswerverifiedShow Answer

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B

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China has consistently blocked __ and_ use by its citizens.

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B

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A

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