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Figure 16-4 Figure 16-4   -Refer to Figure 16-4.Panel b is consistent with a firm in a monopolistically competitive market that is A)  not in long-run equilibrium. B)  in long-run equilibrium. C)  producing its efficient scale of output. D)  earning a positive economic profit. -Refer to Figure 16-4.Panel b is consistent with a firm in a monopolistically competitive market that is


A) not in long-run equilibrium.
B) in long-run equilibrium.
C) producing its efficient scale of output.
D) earning a positive economic profit.

E) All of the above
F) A) and D)

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In some countries,brand name fast-food restaurants are not allowed to operate.Such restrictions are likely to


A) enhance the social welfare of society.
B) increase the number of fast-food restaurants.
C) reduce barriers to entry in imperfect markets.
D) reduce the competitive nature of local fast-food markets.

E) A) and B)
F) C) and D)

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.    -Refer to Table 16-2.Which industry is the most competitive? A)  Industry A B)  Industry B C)  Industry C D)  Industry D -Refer to Table 16-2.Which industry is the most competitive?


A) Industry A
B) Industry B
C) Industry C
D) Industry D

E) A) and D)
F) A) and C)

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Economists defend brand names as useful to consumers because brand names


A) provide consumers with information about quality when quality cannot easily be judged in advance of purchase.
B) give firms a financial incentive to maintain the high quality associated with their brand name.
C) convince consumers to spend more for products nearly identical to generic versions.
D) Both a and b are correct.

E) A) and B)
F) A) and C)

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3.Compare the price and marginal cost in this market with price and marginal cost if this were a perfectly competitive market. -Refer to Figure 16-3.Compare the price and marginal cost in this market with price and marginal cost if this were a perfectly competitive market.

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Monopolistic competi...

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Which of the following conditions is characteristic of a monopolistically competitive firm in short-run equilibrium?


A) P > AR
B) MR > MC
C) P > MC
D) All of the above are correct.

E) A) and B)
F) A) and C)

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In the long run,


A) monopolistically competitive firms earn a higher profit than perfectly competitive firms because monopolistically competitive firms have some monopoly power.
B) monopolistically competitive firms produce a higher output than perfectly competitive firms because competition drives the perfectly competitive firms' output down.
C) both monopolistically competitive and perfectly competitive firms produce where P = MC.
D) both monopolistically competitive and perfectly competitive firms produce where P = ATC.

E) A) and D)
F) B) and D)

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A concentration ratio


A) measures the percentage of total sales of the top firm in the industry.
B) reflects the level of competition in an industry.
C) is inversely related to the price charged by the top firm in the industry.
D) All of the above are correct.

E) C) and D)
F) None of the above

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Select the type of market that is described by the following attributes: many firms,differentiated products,and free entry.


A) natural monopoly
B) perfectly competition
C) monopolistic competition
D) monopoly

E) B) and C)
F) C) and D)

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In the long run,monopolistically competitive firms produce where demand equals marginal cost.

A) True
B) False

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The government may not be able to improve the inefficiencies of a monopolistically competitive market.

A) True
B) False

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In a long-run equilibrium,


A) only a perfectly competitive firm operates at its efficient scale.
B) only a monopolistically competitive firm operates at its efficient scale.
C) neither a competitive firm nor a monopolistically competitive firm charges a markup over marginal cost.
D) both a perfectly competitive firm and a monopolistically competitive firm operate at their efficient scale of production.

E) C) and D)
F) None of the above

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Critics of advertising argue that advertising leads to less elastic demand for products and a larger markup of price over marginal cost.

A) True
B) False

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Monopolistic competition is an


A) inefficient market structure because there is deadweight loss.
B) inefficient market structure because price exceeds marginal cost.
C) efficient market structure because free entry drives long-run profits to zero.
D) Both a and b are correct.

E) B) and D)
F) A) and B)

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Because a monopolistically competitive firm has some market power,in the long-run the price of its product exceeds its


A) average revenue.
B) average total cost.
C) marginal cost.
D) None of the above is correct.

E) All of the above
F) A) and D)

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Figure 16-2 Figure 16-2   -Refer to Figure 16-2.If this firm profit-maximizes,how much profit or loss will it earn? -Refer to Figure 16-2.If this firm profit-maximizes,how much profit or loss will it earn?

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Monopolistic competition is a type of


A) oligopoly.
B) market structure.
C) price discrimination.
D) advertising strategy.

E) A) and B)
F) B) and C)

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3.At the profit-maximizing,or loss-minimizing,output level,the firm in this figure has total revenue of approximately A)  $6,000. B)  $9,000. C)  $10,500. D)  $12,500. -Refer to Figure 16-3.At the profit-maximizing,or loss-minimizing,output level,the firm in this figure has total revenue of approximately


A) $6,000.
B) $9,000.
C) $10,500.
D) $12,500.

E) A) and D)
F) None of the above

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Which of the following is unique to a monopolistically competitive firm when compared to an oligopoly?


A) The monopolistically competitive firm advertises.
B) The monopolistically competitive firm produces a quantity of output that falls short of the socially optimal level.
C) Monopolistic competition features many buyers.
D) Monopolistic competition features many sellers.

E) A) and D)
F) A) and B)

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Firms that spend the greatest percentage of their revenue on advertising tend to be firms that sell


A) highly-differentiated consumer goods.
B) goods produced by natural monopolies.
C) agricultural products.
D) products with a limited shelf life such as milk and lettuce.

E) None of the above
F) A) and D)

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