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Figure 16-1.The figure is drawn for a monopolistically competitive firm. Figure 16-1.The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-1.If the average variable cost is $13 at the profit-maximizing quantity,and if the firm's profit is $20 at that quantity,then its fixed costs amount to A)  $12. B)  $22. C)  $40. D)  $60. -Refer to Figure 16-1.If the average variable cost is $13 at the profit-maximizing quantity,and if the firm's profit is $20 at that quantity,then its fixed costs amount to


A) $12.
B) $22.
C) $40.
D) $60.

E) A) and B)
F) C) and D)

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In a long-run equilibrium,


A) excess capacity applies to monopolistically competitive firms but not to competitive firms.
B) zero economic profit applies to competitive firms but not to monopolistically competitive firms.
C) markup over marginal cost applies to both monopolistically competitive and competitive firms.
D) product variety externalities apply to both perfectly competitive firms and monopolistically competitive firms.

E) A) and B)
F) A) and C)

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A similarity between monopoly and monopolistic competition is that in both market structures


A) strategic interactions among sellers are important.
B) there are a small number of sellers.
C) sellers are price makers rather than price takers.
D) there are only a few buyers but many sellers.

E) None of the above
F) B) and D)

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Monopolistically competitive markets differ from perfectly competitive markets due to (i) The number of sellers. (ii) The barriers to entry. (iii) The product differentiation among the sellers.


A) (i) only
B) (iii) only
C) (i) and (iii) only
D) (ii) and (iii) only

E) None of the above
F) A) and B)

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In which of the following market structures do firms produce the welfare-maximizing level of output?


A) perfect competition
B) monopolistic competition
C) monopoly
D) Both a and b are correct.

E) A) and B)
F) A) and C)

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Figure 16-1 Figure 16-1         -Refer to Figure 16-1.Which of the graphs illustrates a relatively elastic,though not perfectly elastic,demand curve consistent with a market that has many substitute products? A)  Panel A B)  Panel B C)  Panel C D)  Panel D Figure 16-1         -Refer to Figure 16-1.Which of the graphs illustrates a relatively elastic,though not perfectly elastic,demand curve consistent with a market that has many substitute products? A)  Panel A B)  Panel B C)  Panel C D)  Panel D Figure 16-1         -Refer to Figure 16-1.Which of the graphs illustrates a relatively elastic,though not perfectly elastic,demand curve consistent with a market that has many substitute products? A)  Panel A B)  Panel B C)  Panel C D)  Panel D Figure 16-1         -Refer to Figure 16-1.Which of the graphs illustrates a relatively elastic,though not perfectly elastic,demand curve consistent with a market that has many substitute products? A)  Panel A B)  Panel B C)  Panel C D)  Panel D -Refer to Figure 16-1.Which of the graphs illustrates a relatively elastic,though not perfectly elastic,demand curve consistent with a market that has many substitute products?


A) Panel A
B) Panel B
C) Panel C
D) Panel D

E) A) and C)
F) C) and D)

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Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries. Table 16-1 The following table shows the percentage of output supplied by the top eight firms in four different industries.    -Refer to Table 16-1.What is the concentration ratio in Industry Y? A)  29% B)  39% C)  44% D)  58% -Refer to Table 16-1.What is the concentration ratio in Industry Y?


A) 29%
B) 39%
C) 44%
D) 58%

E) A) and B)
F) None of the above

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In a market that is characterized by imperfect competition,


A) firms are price takers.
B) there are always a large number of firms.
C) there are at least a few firms that compete with one another.
D) the actions of one firm in the market never have any impact on the other firms' profits.

E) C) and D)
F) None of the above

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A law that restricts the ability of hotels/motels to advertise on billboards outside of a resort community would likely lead to


A) no change in profits for all hotels/motels.
B) reduced efficiency of local lodging markets.
C) a request by consumers to increase the number of billboards.
D) increased price competition among hotels/motels in the community.

E) None of the above
F) All of the above

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Which of the following statements is correct?


A) Monopolistic competition is similar to monopoly because both market structures are characterized by patents.
B) Monopolistic competition is similar to perfect competition because both market structures are characterized by each seller being small compared to the market.
C) Monopolistic competition is similar to oligopoly because both market structures are characterized by free entry.
D) Monopolistic competition is similar to perfect competition because both market structures are characterized by excess capacity.

E) A) and B)
F) C) and D)

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In markets where the government imposes an excise tax on unit sales,it also has a tendency to dabble with restrictions on advertising (for example,cigarettes and hard liquor).Do potential (or actual)restrictions on advertising in these markets serve the interest of a government that is interested in maximizing its tax revenue from the sale of these products? Explain your answer.

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In the case of the examples given,demand...

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Figure 16-3 Figure 16-3   -Refer to Figure 16-3.What price will the monopolistically competitive firm charge in this market? A)  $15 B)  $400 C)  $500 D)  $700 -Refer to Figure 16-3.What price will the monopolistically competitive firm charge in this market?


A) $15
B) $400
C) $500
D) $700

E) A) and D)
F) B) and C)

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Advertising that uses celebrity endorsements is most likely intended to


A) increase elasticity of demand for the advertised product.
B) reduce the ability of markets to allocate resources efficiently.
C) provide a signal of product quality.
D) be useful only for psychological effects.

E) B) and C)
F) A) and C)

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Which of the following statements is correct?


A) The more similar Firm A's product is to Firm B's product,the more likely Firm A is to advertise.
B) Monopolistically competitive firms advertise in order to increase the elasticity of the demand curve they face.
C) According to the signaling theory,the more product information an advertisement contains,the more effective it is.
D) Brand names may help consumers if they provide information about the quality of a product when acquiring such information is difficult.

E) B) and C)
F) None of the above

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Compared to other firms,firms that sell highly differentiated products likely incur significant costs associated with


A) advertising.
B) the product-variety externality.
C) intermediate materials.
D) taxes and regulation.

E) B) and D)
F) B) and C)

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Which of the following statements is not correct?


A) Critics of advertising argue that firms advertise to manipulate consumers' tastes.
B) Defenders of advertising argue that advertising provides valuable product information to consumers.
C) An industry with many brand name products will be more competitive than one with many generic products.
D) The willingness of a firm to spend a large amount of money on advertising can signal the quality of the product.

E) A) and B)
F) A) and D)

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A monopolistically competitive industry is characterized by


A) many firms,differentiated products,and barriers to entry.
B) many firms,differentiated products,and free entry.
C) a few firms,identical products,and free entry.
D) a few firms,differentiated products,and barriers to entry.

E) B) and D)
F) None of the above

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In a long-run equilibrium,both perfectly competitive markets and monopolistically competitive markets have price equal to average total cost.

A) True
B) False

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Which of the following conditions is characteristic of a monopolistically competitive firm in long-run equilibrium?


A) P > MR and P = MC
B) ATC = demand and MR = MC
C) P < MC and demand = ATC
D) P > ATC and demand > MR

E) A) and C)
F) All of the above

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In monopolistically competitive markets,free entry and exit suggests that


A) the market structure will eventually be characterized by perfect competition in the long run.
B) all firms earn zero economic profits in the long run.
C) some firms will be able to earn economic profits in the long run.
D) some firms will be forced to incur economic losses in the long run.

E) None of the above
F) All of the above

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