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In the short run, a firm operating in a monopolistically competitive market can earn


A) positive economic profits.
B) economic losses.
C) zero economic profits.
D) All of the above are possible.

E) A) and B)
F) A) and C)

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Figure 16-6 Figure 16-6   -Refer to Figure 16-6. Which of the graphs depicts a monopolistically competitive firm in long-run equilibrium? A) panel a B) panel b C) panel c D) None of the above is correct. -Refer to Figure 16-6. Which of the graphs depicts a monopolistically competitive firm in long-run equilibrium?


A) panel a
B) panel b
C) panel c
D) None of the above is correct.

E) A) and B)
F) A) and C)

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Which market structure(s) include(s) many firms with differentiated products who can enter and exit the market freely?

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monopolist...

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Figure 16-14 Figure 16-14   -Refer to Figure 16-14. The difference between the price charged by the monopolistically competitive firm and the price that would be charged if this firm operated in a perfectly competitive market is represented by which line segment? -Refer to Figure 16-14. The difference between the price charged by the monopolistically competitive firm and the price that would be charged if this firm operated in a perfectly competitive market is represented by which line segment?

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Monopolistically competitive firms, like monopoly firms, maximize their profits by charging a price that exceeds marginal cost.

A) True
B) False

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Results of the study done by Lee Benham on advertising for eyeglasses would suggest that


A) brand loyalty and market power in the eyeglass market was likely to be more pervasive in states that allowed advertising.
B) eyeglass sales were more profitable in states that allowed advertising.
C) optometrists would not be supportive of advertising restrictions.
D) optometrists would enthusiastically endorse advertising restrictions.

E) B) and C)
F) A) and B)

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The product-variety externality and the business-stealing externality are both spillover costs of new firms entering a monopolistically competitive market.

A) True
B) False

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Suppose there is a market in which the firms hold the following market shares: 25%, 20%, 18%, 15%, 8%, 7%, 4%, 2%, 1%. What is the concentration ratio for this market?

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Imperfectly competitive firms are characterized by


A) horizontal demand curves.
B) standardized products.
C) a large number of small firms.
D) price making ability.

E) A) and B)
F) None of the above

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A firm in a monopolistically competitive market is usually indifferent to an additional customer walking through the door, since a sale to that customer will not increase the firm's profit.

A) True
B) False

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Scenario 16-9 Dean goes to the grocery store to buy chips and soda for a party. He purchases brand name products even though generic versions are available at lower prices. His friend John says he was irrational to spend more for a nearly identical product. His friend Martina agreed with Dean's decision to spend more for the brand name products. -Refer to Scenario 16-9. Which friend is a critic of brand names?

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Which of the following statements is not correct?


A) Monopolistic competition is different from monopoly because monopolistic competition is characterized by free entry, whereas monopoly is characterized by barriers to entry.
B) Both monopolistic competition and oligopoly fall in between the more extreme market structures of competition and monopoly.
C) Monopolistic competition is different from oligopoly because each seller in monopolistic competition is small relative to the market, whereas each seller can affect the actions of other sellers in an oligopoly.
D) Both monopolistic competition and perfect competition are characterized by product differentiation.

E) C) and D)
F) A) and D)

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Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's. Table 16-6 Beatrice's Birthday Cakes is one bakery among many in the market for birthday cakes. The following table presents cost and revenue data for birthday cakes at Beatrice's.   -Refer to Table 16-6. If the government required Beatrice's to produce at the efficient scale of output, how many cakes would Beatrice's sell? A) 4 B) 5 C) 6 D) 7 -Refer to Table 16-6. If the government required Beatrice's to produce at the efficient scale of output, how many cakes would Beatrice's sell?


A) 4
B) 5
C) 6
D) 7

E) C) and D)
F) B) and D)

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Scenario 16-2 Suppose market demand for a product is given by the equation P = 20 - Q. For this market demand curve, marginal revenue is MR = 20 - 2Q. -Refer to Scenario 16-2. If the marginal cost of producing this good is 4, what price would a profit-maximizing monopolist charge for the product?


A) P = 4
B) P = 10
C) P = 12
D) P = 20

E) B) and C)
F) None of the above

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Scenario 16-8 Burger Bonanza, a major national burger chain, recently decided to spend $4 million on an advertising campaign featuring a world famous actor to promote its new Bomber Burger. -Refer to Scenario 16-8. What can consumers conclude from Burger Bonanza's willingness to spend $4 million on an advertising campaign?

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high quali...

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Monopolistic competition is considered inefficient because


A) price exceeds marginal cost.
B) output is excessive.
C) long-run profits are positive.
D) barriers to entry limit the number of firms in the market.

E) B) and C)
F) A) and D)

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Figure 16-11 Figure 16-11   -Refer to Figure 16-11. If this firm profit-maximizes, what price will it charge? -Refer to Figure 16-11. If this firm profit-maximizes, what price will it charge?

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Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry. Table 16-2 The following table shows the total output produced by the top six firms as well as the total industry output for each industry.   -Refer to Table 16-2. Which industry is the most competitive? A) Industry J B) Industry K C) Industry L D) Industry M -Refer to Table 16-2. Which industry is the most competitive?


A) Industry J
B) Industry K
C) Industry L
D) Industry M

E) All of the above
F) A) and D)

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Figure 16-9 The figure is drawn for a monopolistically-competitive firm. Figure 16-9 The figure is drawn for a monopolistically-competitive firm.   -Refer to Figure 16-9. In response to the situation represented by the figure, we would expect A) new firms to enter the market. B) some of the firms that are currently in the market to exit. C) this firm's profit to move from its current value toward a positive value. D) None of the above are correct. -Refer to Figure 16-9. In response to the situation represented by the figure, we would expect


A) new firms to enter the market.
B) some of the firms that are currently in the market to exit.
C) this firm's profit to move from its current value toward a positive value.
D) None of the above are correct.

E) B) and D)
F) None of the above

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Figure 16-2. The figure is drawn for a monopolistically competitive firm. Figure 16-2. The figure is drawn for a monopolistically competitive firm.   -Refer to Figure 16-2. Suppose you were to add the ATC curve to the diagram to show the firm in a situation of long-run equilibrium. You would draw the ATC curve A) with its minimum at the point (Q = 24, P = $36) . B) with its minimum at the point (Q = 24, P = $24) . C) tangent to the demand curve at the point (Q = 24, P = $36) . D) tangent to the demand curve at the point (Q = 32, P = $32) . -Refer to Figure 16-2. Suppose you were to add the ATC curve to the diagram to show the firm in a situation of long-run equilibrium. You would draw the ATC curve


A) with its minimum at the point (Q = 24, P = $36) .
B) with its minimum at the point (Q = 24, P = $24) .
C) tangent to the demand curve at the point (Q = 24, P = $36) .
D) tangent to the demand curve at the point (Q = 32, P = $32) .

E) A) and D)
F) B) and C)

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