Question 1

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Accepted Answer

A)   a strategic channel alliance.
B)   multiple level selling.
C)   parallel distribution.
D)   dual distribution.
E)   recursive distribution.F) A) and B)
G) A) and E)

Question 2

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Accepted Answer

A)   marketing channel.
B)   parallel distribution.
C)   retailer.
D)   wholesaler.
E)   distributor.F) A) and C)
G) B) and E)

Question 3

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Accepted Answer

A)   information.
B)   convenience.
C)   variety.
D)   pre- or postsale services.
E)   adaptability.F) C) and D)
G) A) and D)

Question 4

What are some specific cost trade-offs that can be made in a logistics system?

Accepted Answer

Total logistics cost includes expenses a...

Question 5

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ

Accepted Answer

A)   a customer-generated franchising system.
B)   a service-sponsored retail franchise system.
C)   a manufacturer-sponsored wholesale franchise system.
D)   a manufacturer-sponsored retail franchise system.
E)   an administered vertical marketing systems.F) A) and B)
G) All of the above

Question 6

Jay stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Accepted Answer

A)   marketing tunnel.
B)   consumer market.
C)   marketing channel.
D)   transactional conduit.
E)   distribution matrix.F) A) and B)
G) A) and C)

Question 7

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function performed by channel intermediaries.

Accepted Answer

A)   transactional
B)   facilitating
C)   grading
D)   risk-taking
E)   logisticalF) None of the above
G) B) and C)

Question 8

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

Accepted Answer

A)   variety.
B)   scope.
C)   depth.
D)   scale.
E)   length.F) A) and B)
G) C) and D)

Question 9

A middleman is

Accepted Answer

A)   a person or firm whose sole responsibility is bringing a buyer to the last link in the distribution chain.
B)   a person or firm whose sole responsibility is to find distributors for a manufacturer's products.
C)   any intermediary between a manufacturer and end-user markets.
D)   a person or firm that takes possession of a product and in some way alters it before passing it on to ultimate consumers.
E)   an intermediary that sells to ultimate consumers.F) A) and B)
G) A) and C)

Question 10

Which of the following statements regarding supply chains is most accurate?

Accepted Answer

A)   The best supply chain is the one that is consistent with the needs of the customer segment being served and complements a company's marketing strategy.
B)   The most common form of supply chain is the collaborative-response efficiency strategy.
C)   In order for a supply chain to work effectively, key decisions should be made by a third-party logistics provider.
D)   The longer the supply chain, the greater the economies of scale and the better the profit margin.
E)   Supply chains should consider the needs of suppliers, provided those needs are consistent with marketing strategies.F) C) and D)
G) B) and D)

Question 11

When choosing a marketing channel or intermediary, it is important to ask several key questions, including which of these?

Accepted Answer

A)   How many of the firm's competitors will be using the same channels?
B)   Which channels have strategic channel alliances with other resellers?
C)   How long have the channel members and intermediaries been in business?
D)   Who is responsible for negotiating the channel or intermediary contracts?
E)   Which channel and intermediaries will best satisfy the buying requirements of the target market?F) None of the above
G) A) and D)

Question 12

A textile artist can buy fabric, thread, and batting, create an heirloom quilt, and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local mall. By designing the quilts and kiosk with aesthetic value, the artist creates ________ utility.

Accepted Answer

A)   application
B)   possession
C)   time
D)   place
E)   formF) A) and D)
G) All of the above

Question 13

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Accepted Answer

A)   it provides a point of difference for a retailer or distributor.
B)   it eliminates channel conflict.
C)   it is usually chosen for convenience.
D)   it has market coverage benefits.
E)   it is the most common form of distribution intensity.F) None of the above
G) A) and E)

Question 14

The two types of channel conflict are

Accepted Answer

A)   wholesaler and retailer.
B)   horizontal and vertical.
C)   transactional and promotional.
D)   external and internal.
E)   producer and consumer.F) A) and D)
G) B) and E)

Question 15

Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé brand name in about 140 markets worldwide.

Accepted Answer

A)   multichannel distribution
B)   a direct marketing channel
C)   a cooperative distribution channel
D)   a strategic channel alliance
E)   a dual distribution agreementF) C) and E)
G) C) and D)

Question 16

Pharmaceutical companies sell some of their products to hospitals and clinics directly. They also market other products to large retail chains such as Walgreens that distribute them to their stores across the nation. In addition, they sell products to drug wholesalers that sell to the remaining independent drugstores in the United States. What method of distribution best describes the method used by pharmaceutical companies in this example?

Accepted Answer

A)   dual distribution
B)   vertical distribution
C)   horizontal distribution
D)   direct distribution
E)   exclusive distributionF) C) and D)
G) B) and D)

Question 17

________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Accepted Answer

A)   A service-sponsored franchise system
B)   A service-sponsored retail franchise system
C)   A manufacturer-sponsored wholesale franchise system
D)   A manufacturer-sponsored retail franchise system
E)   An administered vertical marketing systemF) B) and D)
G) A) and E)

Question 18

In an example of ________, Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Accepted Answer

A)   a direct marketing channel
B)   an industrial distribution system
C)   a dual distribution system
D)   a franchising operation
E)   a strategic channel allianceF) C) and D)
G) A) and B)

Question 19

For logistics, the customer service concept suggests that firms should

Accepted Answer

A)   automate customer service.
B)   maximize customer service levels.
C)   minimize customer service levels.
D)   minimize total logistics costs and let customer service be handled by the retailer.
E)   satisfy users in terms of time, dependability, communication, and convenience.F) C) and E)
G) A) and C)

Question 20

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Accepted Answer

A)   strategic distribution.
B)   distribution management.
C)   a supply chain.
D)   value chain optimization.
E)   logistics.F) A) and E)
G) B) and D)

Exam 12: Managing Marketing Channels and Supply Chains

________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct Answer
verified

In an example of ________, Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Correct Answer
verified

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct Answer
verified

Jay stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Correct Answer
verified

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Correct Answer
verified

The two types of channel conflict are

Correct Answer
verified

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ

Correct Answer
verified

When choosing a marketing channel or intermediary, it is important to ask several key questions, including which of these?

Correct Answer
verified

For logistics, the customer service concept suggests that firms should

Correct Answer
verified

Correct Answer
verified

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Correct Answer
verified

What are some specific cost trade-offs that can be made in a logistics system?

Correct Answer
verified
Total logistics cost includes expenses a...
View Answer

Correct Answer
verified

Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé brand name in about 140 markets worldwide.

Correct Answer
verified

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

Correct Answer
verified

Which of the following statements regarding supply chains is most accurate?

Correct Answer
verified

A middleman is

Correct Answer
verified

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct Answer
verified

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function performed by channel intermediaries.

Correct Answer
verified

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

________ is common in the employment services and tax services industries where franchisors license individuals or firms to dispense a service under a trade name and specific guidelines.

Correct AnswerverifiedShow Answer

In an example of ________, Kraft Foods uses the distribution system of Ajinomoto, a major Japanese food company, to market its Maxwell House coffee in Japan.

Correct AnswerverifiedShow Answer

Individuals and firms involved in the process of making a product or service available for use or consumption by consumers or industrial users are referred to as a

Correct AnswerverifiedShow Answer

Jay stops at the shopping mall to purchase a new pair of jeans from an H&M store. He is the ultimate consumer in a pipeline from the producer through intermediaries, including the clothing store. This pipeline is actually a

Correct AnswerverifiedShow Answer

Items such as large household appliances that require installation, delivery, and credit demonstrate the buyer requirement of

Correct AnswerverifiedShow Answer

The two types of channel conflict are

Correct AnswerverifiedShow Answer

Firms that have designed a unique approach for performing a service and wish to profit by selling the franchise to others employ

Correct AnswerverifiedShow Answer

When choosing a marketing channel or intermediary, it is important to ask several key questions, including which of these?

Correct AnswerverifiedShow Answer

For logistics, the customer service concept suggests that firms should

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users are referred to as

Correct AnswerverifiedShow Answer

What are some specific cost trade-offs that can be made in a logistics system?

Correct AnswerverifiedTotal logistics cost includes expenses a...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Nestlé and General Mills have ________ to distribute General Mills products like Cheerios under the Nestlé brand name in about 140 markets worldwide.

Correct AnswerverifiedShow Answer

As the number of intermediaries between a producer and buyer increases, the channel is viewed as increasing in

Correct AnswerverifiedShow Answer

Which of the following statements regarding supply chains is most accurate?

Correct AnswerverifiedShow Answer

A middleman is

Correct AnswerverifiedShow Answer

Retailers and industrial distributors prefer exclusive distribution for two reasons. One is that

Correct AnswerverifiedShow Answer

Assembling and protecting products at a convenient location to offer better customer service is an example of a ________ function performed by channel intermediaries.

Correct AnswerverifiedShow Answer

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Correct AnswerverifiedShow Answer

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Total logistics cost includes expenses a...
View Answer

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