Question 1

Dual distribution refers to

Accepted Answer

A)   a level of distribution density whereby a firm selects a few retailers in a specific geographical area to carry its products.
B)   an arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product.
C)   the blending of different communication and delivery channels that are mutually reinforcing in attracting, retaining, and building relationships with consumers who shop and buy in traditional intermediaries and online.
D)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)   a practice whereby one firm's marketing channel is used to sell another firm's products.F) A) and E)
G) All of the above

Question 2

Corporate vertical marketing systems are

Accepted Answer

A)   small, independent retailers that form an organization that operates a wholesale facility cooperatively.
B)   professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C)   the combination of successive stages of production and distribution under a single ownership.
D)   professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E)   a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.F) D) and E)
G) A) and C)

Question 3

Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally. These firms are most likely using ________ strategy.

Accepted Answer

A)   multichannel distribution
B)   a direct marketing channel
C)   a cooperative distribution channel
D)   a strategic channel alliance
E)   a dual distribution agreementF) C) and D)
G) A) and C)

Question 4

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the company is appealing to which buyer requirement?

Accepted Answer

A)   information
B)   convenience
C)   variety
D)   pre- or postsale services
E)   adaptabilityF) None of the above
G) C) and D)

Question 5

A supply chain refers to

Accepted Answer

A)   the various firms involved in performing the activities required to create and deliver a product or service to ultimate consumers or industrial users.
B)   an inventory management system where the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)   mathematical formulas and calculations used in determining product volume and demand in order to generate the greatest revenue at the lowest cost.
D)   activities that focus on getting the right amount of the right products to the right place at the right time at the lowest possible cost.
E)   a specialized intermediary in the distribution chain responsible for the coordination of all production schedules.F) A) and D)
G) A) and E)

Question 6

Channel conflict refers to

Accepted Answer

A)   disagreements over the trade discounts allotted to each level of the distribution chain by the Federal Trade Commission.
B)   regulatory restrictions limiting the number of distributors that can sell a producer's products.
C)   a situation in which one channel member believes another channel member is engaged in behavior that prevents it from achieving its goals.
D)   a situation in which one distributor carries two competing brands.
E)   a situation in which the producer doesn't allow other channel members to have input regarding product specifications or benefits.F) All of the above
G) A) and B)

Question 7

Southern pine lumber is visually inspected and placed into categories like "Select Structural," "No. 1," and "No. 2." These categories reflect characteristics of the wood and are related to its suggested uses. This rating system is most closely related to which facilitating function activity performed by marketing intermediaries?

Accepted Answer

A)   grading
B)   sorting
C)   risk-taking
D)   marketing
E)   assortingF) All of the above
G) A) and B)

Question 8

Figure 12-2
-Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, Box A represents

Accepted Answer

A)   a middleman function.
B)   a logistical function.
C)   a facilitating function.
D)   an operational function.
E)   a transactional function.F) D) and E)
G) B) and E)

Question 9

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Accepted Answer

A)   five-second
B)   six-second
C)   seven-second
D)   eight-second
E)   ten-secondF) None of the above
G) A) and B)

Question 10

What is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 11

A direct channel exists when

Accepted Answer

A)   producers and end users deal with each other on a one-on-one basis.
B)   the producer and consumer perform numerous channel functions.
C)   a firm reaches different buyers by employing two or more different types of channels for the same basic product.
D)   an intermediary sells to other intermediaries, usually to retailers in consumer markets.
E)   an agent or broker brings ultimate consumers to manufacturers.F) D) and E)
G) A) and B)

Question 12

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the ________ function.

Accepted Answer

A)   logistical
B)   transformational
C)   implementing
D)   facilitating
E)   transactionalF) A) and B)
G) None of the above

Question 13

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Accepted Answer

A)   manufacturers
B)   retailers
C)   agents
D)   wholesalers
E)   brokersF) D) and E)
G) B) and E)

Question 14

A commonly used indirect channel moves product from producer to retailer to consumer. Companies like Target and The Home Depot buy directly from manufacturers rather than wholesalers. This channel is used when

Accepted Answer

A)   the retail outlets are regionally located.
B)   the cost of maintaining inventory is low.
C)   there is little if any seasonal demand.
D)   the risk lies solely with the manufacturer.
E)   the retailer is large and can buy in large quantities from a producer.F) D) and E)
G) A) and B)

Question 15

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Accepted Answer

A)   supplier-managed inventory.
B)   supply chain inventory.
C)   logistics-managed inventory.
D)   just-in-time inventory management.
E)   vendor-managed inventory.F) B) and E)
G) All of the above

Question 16

Which of the following would be a source of vertical conflict?

Accepted Answer

A)   Foot Locker decides to open a retail outlet next to a Nike store in a shopping mall.
B)   A restaurant serves both Coke and Pepsi to its patrons.
C)   Ansible Technologies Ltd. sells its portable planetariums to both colleges and high schools.
D)   Microsoft provides HP laptops more prominent point-of-purchase locations in its retail stores than comparable laptops from Sony.
E)   Long John Silver's decides to serve grilled burgers in addition to seafood.F) A) and D)
G) C) and E)

Question 17

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

Accepted Answer

A)   corporate vertical marketing system
B)   wholesaler-sponsored voluntary chain
C)   retailer-sponsored cooperative
D)   franchise system
E)   administered vertical marketing systemF) D) and E)
G) All of the above

Question 18

When you order a sweater from an L.L. Bean mail order catalog, what type of marketing channel are you and the company using?

Accepted Answer

A)   cash and carry marketing channel
B)   intensive distribution channel
C)   selective distribution channel
D)   indirect marketing channel
E)   direct marketing channelF) C) and D)
G) A) and B)

Question 19

Briefly explain the differences between supply chain management and marketing channels.

Accepted Answer

Supply chain management is the integrati...

Question 20

Customers currently link to Cisco's website to configure, price, and order its networking equipment. Cisco then sends orders back out across the Internet to producers and assemblers including Celestica, Flextronics, Jabil, and Solectron. Products are built and tested to Cisco's standards, sometimes with procedures run remotely by Cisco. Most items are then drop-shipped to buyers, untouched by Cisco's employees. This is a description of Cisco's

Accepted Answer

A)   virtual logistics.
B)   supply chain.
C)   electronic data interchange.
D)   strategic information alliance.
E)   product-specific delivery system.F) A) and B)
G) B) and D)

Exam 12: Managing Marketing Channels and Supply Chains

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Correct Answer
verified

Corporate vertical marketing systems are

Correct Answer
verified

Correct Answer
verified

What is a marketing channel? Define each of the four types of marketing channels.

Correct Answer
verified
A marketing channel consists of individu...
View Answer

Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally. These firms are most likely using ________ strategy.

Correct Answer
verified

A commonly used indirect channel moves product from producer to retailer to consumer. Companies like Target and The Home Depot buy directly from manufacturers rather than wholesalers. This channel is used when

Correct Answer
verified

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct Answer
verified

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Correct Answer
verified

Channel conflict refers to

Correct Answer
verified

When you order a sweater from an L.L. Bean mail order catalog, what type of marketing channel are you and the company using?

Correct Answer
verified

Briefly explain the differences between supply chain management and marketing channels.

Correct Answer
verified
Supply chain management is the integrati...
View Answer

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the ________ function.

Correct Answer
verified

A direct channel exists when

Correct Answer
verified

Correct Answer
verified

Dual distribution refers to

Correct Answer
verified

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

Correct Answer
verified

A supply chain refers to

Correct Answer
verified

Figure 12-2 -Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, Box A represents

Correct Answer
verified

Which of the following would be a source of vertical conflict?

Correct Answer
verified

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the company is appealing to which buyer requirement?

Correct Answer
verified

Exam 12: Managing Marketing Channels and Supply Chains

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Correct AnswerverifiedShow Answer

Corporate vertical marketing systems are

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

What is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

Kraft Foods distributes Starbucks coffee in U.S. supermarkets and internationally. These firms are most likely using ________ strategy.

Correct AnswerverifiedShow Answer

A commonly used indirect channel moves product from producer to retailer to consumer. Companies like Target and The Home Depot buy directly from manufacturers rather than wholesalers. This channel is used when

Correct AnswerverifiedShow Answer

Customer convenience is an important consideration when choosing a marketing channel. A commonly held view among website developers is the "________ rule," a belief that consumers will abandon their efforts to enter or navigate a website if download time exceeds this amount of time.

Correct AnswerverifiedShow Answer

An inventory-management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items is referred to as

Correct AnswerverifiedShow Answer

Channel conflict refers to

Correct AnswerverifiedShow Answer

When you order a sweater from an L.L. Bean mail order catalog, what type of marketing channel are you and the company using?

Correct AnswerverifiedShow Answer

Briefly explain the differences between supply chain management and marketing channels.

Correct AnswerverifiedSupply chain management is the integrati...View AnswerShow Answer

In terms of distribution, when marketing channel members are engaged in financing, grading, and marketing information and research, they are performing the ________ function.

Correct AnswerverifiedShow Answer

A direct channel exists when

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Dual distribution refers to

Correct AnswerverifiedShow Answer

Which of the following types of vertical marketing systems is least likely to experience channel conflict?

Correct AnswerverifiedShow Answer

A supply chain refers to

Correct AnswerverifiedShow Answer

Figure 12-2 -Intermediaries perform three basic functions in a marketing channel. In Figure 12-2 above, Box A represents

Correct AnswerverifiedShow Answer

Which of the following would be a source of vertical conflict?

Correct AnswerverifiedShow Answer

Channels are typically designed to satisfy one or more of four consumer buying requirements. When a meal-delivery service allows its members to use the Internet to select menus and notify the company if they want to suspend deliveries for a week, the company is appealing to which buyer requirement?

Correct AnswerverifiedShow Answer

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A marketing channel consists of individu...
View Answer

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Supply chain management is the integrati...
View Answer

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