Question 1

Among business products, which of the following would most likely be considered an industrial service?

Accepted Answer

A)   tractor
B)   glass cleaner
C)   photocopier maintenance
D)   athletic training facility
E)   syringesF) A) and D)
G) A) and B)

Question 2

Kimberly-Clark developed its Avert Virucidal tissues that contained vitamin C derivatives, which were scientifically designed to kill cold and flu germs when users sneezed, coughed, or blew their noses into them. Unfortunately, people didn't believe the claim and were frightened by the "cidal" in the brand name. The reason for this product failure was

Accepted Answer

A)   an insignificant point of difference.
B)   too little market attractiveness.
C)   poor execution of the marketing mix.
D)   poor product quality.
E)   incomplete market and product protocol.F) All of the above
G) B) and C)

Question 3

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

Accepted Answer

A)   marketing program execution.
B)   disbursement.
C)   launch.
D)   commercialization.
E)   final distribution.F) A) and D)
G) C) and E)

Question 4

The division of products into durable and nondurable goods helps to

Accepted Answer

A)   comply with NAICS guidelines.
B)   address environmental concerns.
C)   comply with employment requirements.
D)   classify products for tax purposes.
E)   provide direction for marketing actions.F) B) and C)
G) A) and E)

Question 5

Ideally, before a new product or service is developed, a firm should have a precise ________, which is a statement defining the target market, specifying customers' needs, and defining what the product or service will be and do to satisfy consumers.

Accepted Answer

A)   formula
B)   contract
C)   modus operandi
D)   protocol
E)   methodologyF) A) and D)
G) None of the above

Question 6

Distribution is very limited and brand status is stressed in marketing which of the following consumer product types?

Accepted Answer

A)   shopping product
B)   convenience product
C)   discretionary product
D)   prepurchase product
E)   specialty productF) A) and C)
G) A) and D)

Question 7

Some restaurants ask consumers to evaluate their experience and comment on their expectations compared with the actual visit on a short questionnaire when they pay their bill. This would be a method of performing a

Accepted Answer

A)   service encounter inquiry.
B)   customer profile analysis.
C)   gap analysis.
D)   customer contact audit.
E)   service audit.F) B) and E)
G) B) and D)

Question 8

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as

Accepted Answer

A)   specialty products.
B)   selective products.
C)   shopping products.
D)   prestige products.
E)   convenience products.F) B) and E)
G) All of the above

Question 9

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.

Accepted Answer

A)   cognitive intelligence
B)   vision
C)   knowledge of past experiences
D)   five senses
E)   emotional intelligenceF) B) and C)
G) A) and D)

Question 10

Among business products, printer paper would be classified as which type of support product?

Accepted Answer

A)   installations
B)   accessory equipment
C)   supplies
D)   industrial services
E)   raw materialsF) A) and B)
G) D) and E)

Question 11

A nondurable good is

Accepted Answer

A)   an item consumed in one or a few uses.
B)   an item that usually lasts over an extended number of uses.
C)   an item that lasts at least one year without becoming obsolete.
D)   a product purchased only for the use of ultimate consumers.
E)   a product used in the production of other products.F) B) and E)
G) C) and D)

Question 12

With respect to distribution, convenience products are available

Accepted Answer

A)   at relatively few outlets.
B)   at a large number of specialty outlets.
C)   only online from the manufacturer.
D)   only at convenience stores.
E)   on a widespread basis at many outlets.F) A) and E)
G) C) and D)

Question 13

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show. Where are you most likely to look first for ideas?

Accepted Answer

A)   Conduct a survey among the 2 million people belonging to the NPD Consumer Panel.
B)   Observe similar reality programs that are on competing television networks.
C)   Contact contestants from other reality shows such as Survivor or The Amazing Race.
D)   Brainstorm ideas from the TV production company's employees.
E)   Read about the stars of reality TV programs in gossip magazines such as Us Weekly and TV programs like TMZ.F) C) and E)
G) B) and C)

Question 14

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings. To maintain a quality image and a standardized offering, Alana provides extensive training for each of her employees. What unique aspect of services is Alana trying to address?

Accepted Answer

A)   impressionability
B)   intangibility
C)   inconsistency
D)   inseparability
E)   uniqueness of the serviceF) All of the above
G) B) and E)

Question 15

Which of the following is the best example of an equipment-based service?

Accepted Answer

A)   caterer
B)   doctors
C)   dry cleaners
D)   lawyers
E)   janitorial servicesF) A) and E)
G) A) and C)

Question 16

Consumer products are

Accepted Answer

A)   products used in the production of other items.
B)   products purchased by the ultimate consumer.
C)   products an industrial buyer will make an effort to seek out and buy.
D)   items purchased frequently and with a minimum of shopping effort.
E)   products that assist directly or indirectly in providing products for resale.F) A) and E)
G) B) and C)

Question 17

Google's driverless cars had completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product process?

Accepted Answer

A)   development
B)   market testing
C)   idea generation
D)   screening and evaluation
E)   business analysisF) A) and C)
G) A) and B)

Question 18

A local band performed on campus during a pre-graduation party. The students enjoyed the performance, and some of them were interested enough to buy tickets to see another show at a club downtown. But when they went to that concert, the quality of the performance was much poorer than they had heard and seen on campus. The students' disappointment was the direct result of which characteristic of services?

Accepted Answer

A)   inconsistency
B)   impressionability
C)   intangibility
D)   invisibility
E)   uniqueness of the serviceF) A) and C)
G) All of the above

Question 19

In terms of price, which of the following types of consumer product would be relatively inexpensive?

Accepted Answer

A)   shopping product
B)   convenience product
C)   specialty product
D)   unsought product
E)   suppliesF) A) and B)
G) D) and E)

Question 20

The most expensive stage in the new-product process for most products and services is

Accepted Answer

A)   commercialization.
B)   screening and evaluation.
C)   business analysis.
D)   development.
E)   market testing.F) B) and E)
G) A) and D)

Exam 9: Developing New Products and Services

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as

Correct Answer
verified

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show. Where are you most likely to look first for ideas?

Correct Answer
verified

The division of products into durable and nondurable goods helps to

Correct Answer
verified

Correct Answer
verified

A nondurable good is

Correct Answer
verified

Ideally, before a new product or service is developed, a firm should have a precise ________, which is a statement defining the target market, specifying customers' needs, and defining what the product or service will be and do to satisfy consumers.

Correct Answer
verified

Distribution is very limited and brand status is stressed in marketing which of the following consumer product types?

Correct Answer
verified

Among business products, which of the following would most likely be considered an industrial service?

Correct Answer
verified

In terms of price, which of the following types of consumer product would be relatively inexpensive?

Correct Answer
verified

Consumer products are

Correct Answer
verified

Some restaurants ask consumers to evaluate their experience and comment on their expectations compared with the actual visit on a short questionnaire when they pay their bill. This would be a method of performing a

Correct Answer
verified

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings. To maintain a quality image and a standardized offering, Alana provides extensive training for each of her employees. What unique aspect of services is Alana trying to address?

Correct Answer
verified

Correct Answer
verified

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

Correct Answer
verified

Among business products, printer paper would be classified as which type of support product?

Correct Answer
verified

Google's driverless cars had completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product process?

Correct Answer
verified

The most expensive stage in the new-product process for most products and services is

Correct Answer
verified

With respect to distribution, convenience products are available

Correct Answer
verified

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.

Correct Answer
verified

Which of the following is the best example of an equipment-based service?

Correct Answer
verified

Exam 9: Developing New Products and Services

Items for which the consumer compares several alternatives on several criteria such as price, quality, or style are referred to as

Correct AnswerverifiedShow Answer

Imagine you work for a TV production company that has been approached by one of the broadcast TV networks to develop a concept for a new reality show. Where are you most likely to look first for ideas?

Correct AnswerverifiedShow Answer

The division of products into durable and nondurable goods helps to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

A nondurable good is

Correct AnswerverifiedShow Answer

Ideally, before a new product or service is developed, a firm should have a precise ________, which is a statement defining the target market, specifying customers' needs, and defining what the product or service will be and do to satisfy consumers.

Correct AnswerverifiedShow Answer

Distribution is very limited and brand status is stressed in marketing which of the following consumer product types?

Correct AnswerverifiedShow Answer

Among business products, which of the following would most likely be considered an industrial service?

Correct AnswerverifiedShow Answer

In terms of price, which of the following types of consumer product would be relatively inexpensive?

Correct AnswerverifiedShow Answer

Consumer products are

Correct AnswerverifiedShow Answer

Some restaurants ask consumers to evaluate their experience and comment on their expectations compared with the actual visit on a short questionnaire when they pay their bill. This would be a method of performing a

Correct AnswerverifiedShow Answer

Alana operates a wedding preparation service that helps brides-to-be in the planning of their weddings. To maintain a quality image and a standardized offering, Alana provides extensive training for each of her employees. What unique aspect of services is Alana trying to address?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The stage of the new-product process that positions and launches a new product in full-scale production and sales is referred to as

Correct AnswerverifiedShow Answer

Among business products, printer paper would be classified as which type of support product?

Correct AnswerverifiedShow Answer

Google's driverless cars had completed over three million miles of autonomous driving with a Google engineer in the passenger seat. The Google driverless car initiative is at which stage of the new-product process?

Correct AnswerverifiedShow Answer

The most expensive stage in the new-product process for most products and services is

Correct AnswerverifiedShow Answer

With respect to distribution, convenience products are available

Correct AnswerverifiedShow Answer

A good, as opposed to a service or an idea, has tangible attributes that a consumer's ________ can perceive.

Correct AnswerverifiedShow Answer

Which of the following is the best example of an equipment-based service?

Correct AnswerverifiedShow Answer

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