Question 1

A 3M researcher worked with university students to develop the Post-it® Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   business analysis
D)   new-product strategy development
E)   concept testingF) A) and B)
G) A) and C)

Question 2

A discontinuous innovation is a product that

Accepted Answer

A)   disrupts consumers' normal routine but does not require totally new learning.
B)   requires no new learning by consumers.
C)   is not purchased by innovators and early adopters.
D)   initiates obsolescence of a product class.
E)   requires consumers to learn entirely new patterns of behavior and product usage.F) B) and D)
G) C) and D)

Question 3

What do the U.S. Forest Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Accepted Answer

A)   They are all privately owned companies.
B)   None fit on the service continuum.
C)   They never experience idle production capacity.
D)   Capacity management is not an issue for these organizations.
E)   They are all government agency service providers.F) B) and C)
G) C) and E)

Question 4

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Accepted Answer

A)   convenience product
B)   shopping product
C)   specialty product
D)   unsought product
E)   discretionary productF) A) and D)
G) A) and C)

Question 5

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

Accepted Answer

A)   written protocol
B)   Stage-Gate process
C)   cross-functional team
D)   prototype test
E)   test marketF) A) and D)
G) All of the above

Question 6

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Accepted Answer

A)   groupthink
B)   intelligent failures
C)   incomplete protocols
D)   NIH barriers
E)   bad timingF) A) and D)
G) None of the above

Question 7

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Accepted Answer

A)   a discontinuous innovation.
B)   a new product from the company's perspective because it is a product line extension.
C)   a high-risk product mix extension because it is new to the market.
D)   new by the Federal Trade Commission for the usual one-year period.
E)   not a new product because it does not represent a different SKU.F) B) and D)
G) C) and E)

Question 8

In the early 1900s, your great-great-grandfather probably purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of

Accepted Answer

A)   a continuous innovation.
B)   a dynamically continuous innovation.
C)   a disruptive improvement.
D)   a discontinuous innovation.
E)   an evolutionary innovation.F) All of the above
G) D) and E)

Question 9

A situation that occurs when a service provider is available but there is no demand is referred to as

Accepted Answer

A)   off-peak pricing.
B)   idle production capacity.
C)   static demand.
D)   capacity management.
E)   excess inventory.F) None of the above
G) A) and E)

Question 10

Which of the following is considered an idea?

Accepted Answer

A)   pen
B)   dog collar
C)   teeth whitening
D)   marketing class
E)   literacyF) B) and E)
G) A) and B)

Question 11

Among business products, supplies usually consist of

Accepted Answer

A)   buildings and fixed equipment.
B)   items used in the manufacturing process that become part of the final product.
C)   tools and office equipment.
D)   items such as pens, batteries, and lightbulbs.
E)   raw materials and component parts.F) B) and D)
G) A) and B)

Question 12

The categories for people-based services include

Accepted Answer

A)   volunteers, skilled operators, and professionals.
B)   unskilled labor, skilled labor, and professionals.
C)   unskilled operators, unskilled labor, and skilled labor.
D)   automated, skilled operators, and unskilled labor.
E)   automated, skilled operators, and professionals.F) B) and D)
G) A) and D)

Question 13

Services can be classified by

Accepted Answer

A)   their method of delivery.
B)   their use of idle capacity time.
C)   the nature of their ownership.
D)   their location on perceptual maps.
E)   organizational reach.F) D) and E)
G) A) and E)

Question 14

Figure 9-3
-According to Figure 9-3 above, column A represents

Accepted Answer

A)   a spontaneous innovation.
B)   a continuous innovation.
C)   a discontinuous innovation.
D)   a dynamically continuous innovation.
E)   an evolutionary innovation.F) A) and B)
G) A) and D)

Question 15

In marketing, ________ is a thought that leads to a product or action.

Accepted Answer

A)   an observation
B)   an inspiration
C)   an experiment
D)   an idea
E)   a perceptionF) D) and E)
G) C) and D)

Question 16

Idea generation is the stage in the new-product development process that

Accepted Answer

A)   develops a pool of concepts to serve as candidates for new products.
B)   selects a single concept and scrutinizes it for all potential benefits and flaws.
C)   separates ideas into two categories: consumer-oriented and organization-oriented.
D)   requires the organization to perform a SWOT analysis and an environmental scan.
E)   consists of the techniques used to screen and reject those ideas that have no merit.F) A) and E)
G) A) and D)

Question 17

Philips Sonicare recently introduced the DiamondClean rechargeable toothbrush. A key innovation is its Quadpacer interval timer that goes off after 30 seconds to prompt the user to move on to the next quadrant of the mouth, resulting in better cleaning and improved gum health. This is an example of which type of innovation?

Accepted Answer

A)   disruptive innovation
B)   continuous innovation
C)   discontinuous innovation
D)   dynamically continuous innovation
E)   evolutionary innovationF) C) and D)
G) A) and E)

Question 18

Describe the three ways services can be classified.

Accepted Answer

Services can be classified three ways ba...

Question 19

Which of the following statements about test marketing is most accurate?

Accepted Answer

A)   Test marketing is less common for consumer packaged goods compared with other types of products.
B)   Test marketing is a risk-free way to expose potential customers to new products.
C)   The three main kinds of test markets are standard, controlled, and simulated.
D)   Simulated test markets are most likely to alert competitors to a firm's plans.
E)   Standard test markets are the least expensive and fastest type.F) A) and B)
G) All of the above

Question 20

Services incorporate the four I's of product marketing. How would each of these four elements apply to a stock brokerage service?

Accepted Answer

The four unique elements of services are...

Exam 9: Developing New Products and Services

Figure 9-3 -According to Figure 9-3 above, column A represents

Correct Answer
verified

Correct Answer
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One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

Correct Answer
verified

Among business products, supplies usually consist of

Correct Answer
verified

In the early 1900s, your great-great-grandfather probably purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of

Correct Answer
verified

Services incorporate the four I's of product marketing. How would each of these four elements apply to a stock brokerage service?

Correct Answer
verified
The four unique elements of services are...
View Answer

A situation that occurs when a service provider is available but there is no demand is referred to as

Correct Answer
verified

The categories for people-based services include

Correct Answer
verified

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Correct Answer
verified

A discontinuous innovation is a product that

Correct Answer
verified

Idea generation is the stage in the new-product development process that

Correct Answer
verified

A 3M researcher worked with university students to develop the Post-it® Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?

Correct Answer
verified

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Correct Answer
verified

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Correct Answer
verified

Which of the following is considered an idea?

Correct Answer
verified

Services can be classified by

Correct Answer
verified

What do the U.S. Forest Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Correct Answer
verified

Which of the following statements about test marketing is most accurate?

Correct Answer
verified

Describe the three ways services can be classified.

Correct Answer
verified
Services can be classified three ways ba...
View Answer

In marketing, ________ is a thought that leads to a product or action.

Correct Answer
verified

Exam 9: Developing New Products and Services

Figure 9-3 -According to Figure 9-3 above, column A represents

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

One reason new products fail is that although most major corporations use a formal decision making process, sometimes they fail to critically evaluate the progress along the way. This is why many firms have a ________ to ensure that problems are corrected before proceeding to the next stage.

Correct AnswerverifiedShow Answer

Among business products, supplies usually consist of

Correct AnswerverifiedShow Answer

In the early 1900s, your great-great-grandfather probably purchased his first automobile. After years of driving a horse and buggy, he got into his new car and drove it into his new garage. The new automobile was an example of

Correct AnswerverifiedShow Answer

Services incorporate the four I's of product marketing. How would each of these four elements apply to a stock brokerage service?

Correct AnswerverifiedThe four unique elements of services are...View AnswerShow Answer

A situation that occurs when a service provider is available but there is no demand is referred to as

Correct AnswerverifiedShow Answer

The categories for people-based services include

Correct AnswerverifiedShow Answer

Mr. Clean is an antibacterial cleaning liquid for home use. If Procter & Gamble (P&G) , the manufacturer of Mr. Clean, added Mr. Clean Magic Eraser Bath Scrubber to the Mr. Clean product line, it would be seen by P&G as

Correct AnswerverifiedShow Answer

A discontinuous innovation is a product that

Correct AnswerverifiedShow Answer

Idea generation is the stage in the new-product development process that

Correct AnswerverifiedShow Answer

A 3M researcher worked with university students to develop the Post-it® Flag Highlighter. When his team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's objectives set earlier, at which stage of the new-product process was this product?

Correct AnswerverifiedShow Answer

Open innovation helps organizations overcome ________, one of the organizational inertias common in new-product failures.

Correct AnswerverifiedShow Answer

Which type of consumer product is often very expensive, purchased infrequently, and takes an extensive amount of time to make the purchase decision?

Correct AnswerverifiedShow Answer

Which of the following is considered an idea?

Correct AnswerverifiedShow Answer

Services can be classified by

Correct AnswerverifiedShow Answer

What do the U.S. Forest Service, the Connecticut Department of Social Services, and the Phoenix Fire Department have in common?

Correct AnswerverifiedShow Answer

Which of the following statements about test marketing is most accurate?

Correct AnswerverifiedShow Answer

Describe the three ways services can be classified.

Correct AnswerverifiedServices can be classified three ways ba...View AnswerShow Answer

In marketing, ________ is a thought that leads to a product or action.

Correct AnswerverifiedShow Answer

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The four unique elements of services are...
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Services can be classified three ways ba...
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Correct Answer
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