Question 1

Convenience products are

Accepted Answer

A)   items that consumers will make special efforts to seek out and buy.
B)   items for which consumers compare several alternatives on criteria such as price, quality, or style.
C)   products consumers purchase frequently and with a minimum of shopping effort.
D)   ancillary products used to make other products work more efficiently.
E)   low-cost items for which there are numerous substitutes and generic equivalents.F) A) and B)
G) B) and E)

Question 2

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give as a gift on Valentine's Day. The Love Bandit Bear is an example of a

Accepted Answer

A)   product item.
B)   product mix.
C)   product class.
D)   product form.
E)   product line.F) C) and D)
G) B) and E)

Question 3

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

Accepted Answer

A)   inseparable.
B)   inconsistent.
C)   inventoried.
D)   indirect.
E)   independent of the quality delivered.F) C) and E)
G) C) and D)

Question 4

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Accepted Answer

Consumer products are products purchased...

Question 5

Among business products, legal counsel advising a firm's R&D department on a patent application would most likely be classified as which type of support product?

Accepted Answer

A)   ancillary services
B)   contractual services
C)   specialty services
D)   accessory services
E)   industrial servicesF) A) and E)
G) B) and E)

Question 6

Equipment-based services such as ATMs, online brokerage firms, and automated car washes do not have the marketing concern of

Accepted Answer

A)   inconsistency.
B)   intangibility.
C)   inseparability.
D)   inventory.
E)   independence.F) B) and C)
G) C) and D)

Question 7

Services can be classified by their method of delivery. Services such as management consulting, plumbing, and cleaning are considered

Accepted Answer

A)   equipment-based services.
B)   technology-based services.
C)   fee-based services.
D)   people-based services.
E)   nonprofit services.F) A) and D)
G) A) and C)

Question 8

Inseparability in services means consumers

Accepted Answer

A)   see little variation from one service provider in an industry to another.
B)   are unable to differentiate price from quality.
C)   cannot evaluate a service until it is being or has been used.
D)   cannot separate the service itself from the deliverer of the service.
E)   cannot separate themselves from the deliverer of the service.F) B) and E)
G) A) and B)

Question 9

When Mandy last got her drive-through order at the fast-food restaurant, she thought the employee who helped her was cold and unfriendly. The food tasted good but was overshadowed by the employee's demeanor. Since then, Mandy often says something derogatory to her friends about the restaurant based on this single experience. This is an example of which issue associated with services?

Accepted Answer

A)   inseparability
B)   intangibility
C)   impressionability
D)   incongruity
E)   inflexibilityF) A) and D)
G) All of the above

Question 10

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Accepted Answer

A)   continuous innovation
B)   discontinuous innovation
C)   disruptive innovation
D)   dynamically continuous innovation
E)   evolutionary innovationF) A) and D)
G) C) and D)

Question 11

Which of the following statements about services is most accurate?

Accepted Answer

A)   Services are classified as durable and nondurable.
B)   The marketing of services is, in a practical sense, identical to the marketing of products or ideas since they both satisfy customer needs.
C)   Only 10 percent of all jobs created in the United States are in the services sector.
D)   Services are sometimes necessary to augment goods.
E)   Services are among the easiest products to market because of their tangible nature.F) C) and D)
G) C) and E)

Question 12

A product line refers to

Accepted Answer

A)   a product and all its ancillary services (warranties, financing, etc.) .
B)   the variations within a product class.
C)   a specific product SKU that has a unique brand, size, or price.
D)   a group of product or service items that are closely related in terms of needs satisfied, uses, customer group, outlets, or price range.
E)   the entire product category or industry.F) A) and D)
G) A) and B)

Question 13

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Accepted Answer

A)   specialty product
B)   unsought product
C)   discretionary product
D)   shopping product
E)   convenience productF) A) and B)
G) All of the above

Question 14

Marketing Dashboard Map
-There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

Accepted Answer

A)   idea generation
B)   screening and evaluation
C)   screening and analysis
D)   new-product strategy development
E)   product assessmentF) A) and E)
G) B) and E)

Question 15

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Accepted Answer

A)   idea generation.
B)   business analysis.
C)   marketing analysis.
D)   product development.
E)   commercialization.F) A) and B)
G) All of the above

Question 16

A concept test is an

Accepted Answer

A)   internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B)   external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual finished product.
C)   internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D)   in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E)   in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.F) D) and E)
G) B) and D)

Question 17

If you find that the staff who work in your college's career center give you poor advice or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

Accepted Answer

A)   inventory
B)   intangibility
C)   inseparability
D)   service continuum
E)   inconsistencyF) A) and B)
G) A) and C)

Question 18

Which of the following is an IDEO design?

Accepted Answer

A)   Crest Neat Squeeze toothpaste dispenser
B)   Under ArmourSpeedForm Gemini 2 smart shoe
C)   3M Post-it Notes
D)   Pampers Swaddlers diapers
E)   Apple iPodF) A) and E)
G) A) and D)

Question 19

One of the eight primary marketing-related reasons for new-product failure is

Accepted Answer

A)   not listening to the voice of the engineer.
B)   insignificant point of difference.
C)   too much advertising or too aggressive a tone for it.
D)   failure to anticipate competitors actions.
E)   insufficient funding for rollout.F) C) and D)
G) B) and D)

Question 20

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Accepted Answer

A)   idea generation.
B)   screening and evaluation.
C)   business analysis.
D)   commercialization.
E)   development.F) B) and C)
G) A) and E)

Exam 9: Developing New Products and Services

Which of the following statements about services is most accurate?

Correct Answer
verified

Correct Answer
verified

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give as a gift on Valentine's Day. The Love Bandit Bear is an example of a

Correct Answer
verified

Marketing Dashboard Map -There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

Correct Answer
verified

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct Answer
verified

If you find that the staff who work in your college's career center give you poor advice or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

Correct Answer
verified

Which of the following is an IDEO design?

Correct Answer
verified

Equipment-based services such as ATMs, online brokerage firms, and automated car washes do not have the marketing concern of

Correct Answer
verified

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Correct Answer
verified

Inseparability in services means consumers

Correct Answer
verified

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Correct Answer
verified

A concept test is an

Correct Answer
verified

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

Correct Answer
verified

Among business products, legal counsel advising a firm's R&D department on a patent application would most likely be classified as which type of support product?

Correct Answer
verified

Services can be classified by their method of delivery. Services such as management consulting, plumbing, and cleaning are considered

Correct Answer
verified

A product line refers to

Correct Answer
verified

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Correct Answer
verified
Consumer products are products purchased...
View Answer

One of the eight primary marketing-related reasons for new-product failure is

Correct Answer
verified

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Correct Answer
verified

Convenience products are

Correct Answer
verified

Exam 9: Developing New Products and Services

Which of the following statements about services is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Vermont Teddy Bear Co. sells handmade teddy bears designed to be given as gifts for almost every occasion imaginable. The Love Bandit Bear is designed for people to give as a gift on Valentine's Day. The Love Bandit Bear is an example of a

Correct AnswerverifiedShow Answer

Marketing Dashboard Map -There are seven stages of the new-product development process. The stage of the new-product development process that defines the role for a new product in terms of the firm's overall objectives is the ________ stage.

Correct AnswerverifiedShow Answer

The stage of the new-product development process that specifies the features of the product and the marketing strategy needed to bring it to market and make financial projections is referred to as

Correct AnswerverifiedShow Answer

If you find that the staff who work in your college's career center give you poor advice or otherwise did not provide sufficient help in finding you employment after graduation, you may be dissatisfied with your entire college experience. This is an example of which issue associated with services?

Correct AnswerverifiedShow Answer

Which of the following is an IDEO design?

Correct AnswerverifiedShow Answer

Equipment-based services such as ATMs, online brokerage firms, and automated car washes do not have the marketing concern of

Correct AnswerverifiedShow Answer

It is common now for laptops and tablets to utilize multitouch functions, such as "pinch to zoom," either on the screen interface or with the tracking mouse. When the multitouch interface was first introduced, it was an example of which type of innovation?

Correct AnswerverifiedShow Answer

Inseparability in services means consumers

Correct AnswerverifiedShow Answer

The stage of the new-product development process that turns an idea on paper into a prototype is referred to as

Correct AnswerverifiedShow Answer

A concept test is an

Correct AnswerverifiedShow Answer

The Philadelphia Phillies baseball team may have great hitting and pitching one day, and lose by 10 runs the next day. This is an example of a service being

Correct AnswerverifiedShow Answer

Among business products, legal counsel advising a firm's R&D department on a patent application would most likely be classified as which type of support product?

Correct AnswerverifiedShow Answer

Services can be classified by their method of delivery. Services such as management consulting, plumbing, and cleaning are considered

Correct AnswerverifiedShow Answer

A product line refers to

Correct AnswerverifiedShow Answer

Explain the difference between consumer products and business products. Why are some products difficult to categorize as one or the other? Give an example of a business product, a consumer product, and a product that is difficult to categorize.

Correct AnswerverifiedConsumer products are products purchased...View AnswerShow Answer

One of the eight primary marketing-related reasons for new-product failure is

Correct AnswerverifiedShow Answer

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test-drive different makes and models, and compare prices at several dealerships. Into which classification of consumer products would your new car purchase fall?

Correct AnswerverifiedShow Answer

Convenience products are

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Consumer products are products purchased...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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