Question 1

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's ________ must also be considered.

Accepted Answer

A)   total income
B)   total area
C)   geographical location
D)   culture
E)   income distributionF) B) and D)
G) C) and D)

Question 2

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Accepted Answer

A)   up to 5 years in prison and fines up to $100,000.
B)   expulsion from the WTO (World Trade Organization) .
C)   25 years in prison and a $10 million fine.
D)   permanent expulsion from the United States.
E)   30 years in prison and fines proportional to the damage caused.F) A) and B)
G) A) and C)

Question 3

Exporting refers to a global market entry strategy in which

Accepted Answer

A)   a company will sell its products in international markets but not in its own domestic market.
B)   a company produces goods in one country and sells them in another country.
C)   a company will manufacture its product in several countries at the same time using different brand names and slight product modifications.
D)   a company will manufacture products specifically designed for nondomestic markets, but will sell those products to distributors that take title and resell the products to different companies around the world.
E)   a product is made in one country, assembled in a second country, and ultimately marketed to a third country.F) None of the above
G) A) and D)

Question 4

Figure 6-4
-According to Figure 6-4, point B would most likely represent what option for entering the global marketplace?

Accepted Answer

A)   exporting
B)   joint venture
C)   direct investment
D)   franchising
E)   licensingF) D) and E)
G) A) and B)

Question 5

The PRS Group maintains a website that can be used to determine

Accepted Answer

A)   changing demographic and psychographic data for each country in the registry.
B)   a country's political risk ratings that are useful in comparing global marketing locations.
C)   the tariffs of each country and their relative effect on product and services sales.
D)   the rankings of American products relative to domestic equivalents in each country.
E)   changing social trends within different segments of the economy.F) A) and D)
G) B) and C)

Question 6

KFC in Japan sells tempura crispy strips. In northern England, it stresses gravy and potatoes. In Thailand, it offers fresh rice. In Holland, instead of potatoes, KFC offers customers a potato and onion croquette. In France, KFC sells pastries alongside its chicken. These examples illustrate that KFC exhibits an appreciation for the ________ of other societies.

Accepted Answer

A)   demographics
B)   symbols
C)   sensitivities
D)   customs
E)   valuesF) None of the above
G) A) and E)

Question 7

The balance of trade is the

Accepted Answer

A)   difference between the monetary value of a nation's exports and imports.
B)   sum of the monetary value of a nation's exports and imports.
C)   monetary value of a nation's exports divided by its imports.
D)   surplus that occurs when nations engage in exporting.
E)   state of equilibrium when two neighboring nations participate in countertrade.F) B) and C)
G) B) and E)

Question 8

Explain the difference between dumping and parallel importing.

Accepted Answer

Dumping refers to a firm selling a produ...

Question 9

A country's income distribution is important because it gives a more reliable picture of a country's ________ than just per capita income alone.

Accepted Answer

A)   consumer tastes
B)   taxable income
C)   purchasing power
D)   discretionary income
E)   cost of livingF) B) and E)
G) A) and E)

Question 10

Global consumers are

Accepted Answer

A)   all potential consumers for any and all products or services regardless of cultural, ethnic, or national origins.
B)   customers within a nation who consider the entire world a single marketplace.
C)   consumer groups living in many countries or regions of the world who have similar needs or seek similar features and benefits from products or services.
D)   consumer groups living in many countries or regions of the world that seek customized features and benefits from products or services that reflect their individual cultures.
E)   multinational organizations whose products incorporate raw materials, assembly, and distribution contributions from multiple nations before they are marketed.F) A) and B)
G) A) and D)

Question 11

The belief that aspects of one's culture are superior to another's is referred to as

Accepted Answer

A)   cultural ethnocentricity.
B)   consumer ethnocentrism.
C)   cultural commitment.
D)   cross-cultural bias.
E)   cultural imperialism.F) A) and E)
G) C) and E)

Question 12

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)   product customization
B)   product extension
C)   product adaptation
D)   product invention
E)   product integrationF) C) and E)
G) C) and D)

Question 13

Which of the following statements about the relationship between the imports into the United States and the exports from the United States during the last 30 years is most accurate?

Accepted Answer

A)   Exports from the United States have declined, while import levels have remained about constant.
B)   The volume of both imports and exports has consistently decreased.
C)   Imports into the United States and exports have been about equal, indicating balanced trade.
D)   Exports have exceeded imports, indicating a continuing balance of trade surplus.
E)   Imports have exceeded exports, indicating a continuing balance of trade deficit.F) A) and B)
G) A) and C)

Question 14

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Accepted Answer

A)   it conducts its macrofinancing.
B)   its citizens budget their money.
C)   long a favorable or unfavorable climate will last.
D)   the country's stocks are performing on the stock exchange.
E)   its population ranks in size compared to other countries.F) D) and E)
G) B) and D)

Question 15

Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks) , and increased outdoor seating.

Accepted Answer

A)   a global
B)   a transnational
C)   a multidomestic
D)   a meganational
E)   an internationalF) C) and D)
G) A) and C)

Question 16

European car companies Volkswagen and BMW own and operate car-manufacturing facilities in South Carolina and Alabama respectively that use American labor. This illustrates their use of

Accepted Answer

A)   direct exporting.
B)   direct investment.
C)   joint venture.
D)   licensing.
E)   indirect exporting.F) C) and E)
G) A) and C)

Question 17

Which of the following countries is the world's leading exporter?

Accepted Answer

A)   United States
B)   China
C)   India
D)   Germany
E)   JapanF) B) and C)
G) All of the above

Question 18

PepsiCo and The Strauss Group have together formed an Israeli business to market Frito-Lay's Cheetos, Ruffles, and Doritos in Israel. This global market entry strategy is known as

Accepted Answer

A)   franchising.
B)   a joint venture.
C)   licensing.
D)   direct investment.
E)   exportingF) C) and D)
G) A) and B)

Question 19

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

Accepted Answer

A)   cultural symbol
B)   anthropomorphic code
C)   back translation
D)   semantic representation
E)   civil analysisF) A) and E)
G) A) and B)

Question 20

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Accepted Answer

If your primary motive was to raise pric...

Exam 6: Understanding and Reaching Global Consumers and Markets

Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks) , and increased outdoor seating.

Correct Answer
verified

The belief that aspects of one's culture are superior to another's is referred to as

Correct Answer
verified

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct Answer
verified

The PRS Group maintains a website that can be used to determine

Correct Answer
verified

PepsiCo and The Strauss Group have together formed an Israeli business to market Frito-Lay's Cheetos, Ruffles, and Doritos in Israel. This global market entry strategy is known as

Correct Answer
verified

Which of the following statements about the relationship between the imports into the United States and the exports from the United States during the last 30 years is most accurate?

Correct Answer
verified

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

European car companies Volkswagen and BMW own and operate car-manufacturing facilities in South Carolina and Alabama respectively that use American labor. This illustrates their use of

Correct Answer
verified

Correct Answer
verified

Exporting refers to a global market entry strategy in which

Correct Answer
verified

Global consumers are

Correct Answer
verified

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's ________ must also be considered.

Correct Answer
verified

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct Answer
verified

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

Correct Answer
verified

Which of the following countries is the world's leading exporter?

Correct Answer
verified

The balance of trade is the

Correct Answer
verified

Explain the difference between dumping and parallel importing.

Correct Answer
verified
Dumping refers to a firm selling a produ...
View Answer

A country's income distribution is important because it gives a more reliable picture of a country's ________ than just per capita income alone.

Correct Answer
verified

Figure 6-4 -According to Figure 6-4, point B would most likely represent what option for entering the global marketplace?

Correct Answer
verified

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Correct Answer
verified
If your primary motive was to raise pric...
View Answer

Exam 6: Understanding and Reaching Global Consumers and Markets

Disney employed ________ marketing strategy for its Disneyland Paris, particularly when it came to the eateries in the park. These restaurants featured recipes that were revised for local tastes, alcoholic beverages (not permitted in previous parks) , and increased outdoor seating.

Correct AnswerverifiedShow Answer

The belief that aspects of one's culture are superior to another's is referred to as

Correct AnswerverifiedShow Answer

Assessing the political and regulatory climate for marketing in a country or region of the world means not only identifying the current environment but also determining how

Correct AnswerverifiedShow Answer

The PRS Group maintains a website that can be used to determine

Correct AnswerverifiedShow Answer

PepsiCo and The Strauss Group have together formed an Israeli business to market Frito-Lay's Cheetos, Ruffles, and Doritos in Israel. This global market entry strategy is known as

Correct AnswerverifiedShow Answer

Which of the following statements about the relationship between the imports into the United States and the exports from the United States during the last 30 years is most accurate?

Correct AnswerverifiedShow Answer

GlaxoSmithKline PLC of Great Britain makes Breathe-Right nasal strips. It sells the same product in many countries because customers all over the world will use them in the same way. This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

European car companies Volkswagen and BMW own and operate car-manufacturing facilities in South Carolina and Alabama respectively that use American labor. This illustrates their use of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Exporting refers to a global market entry strategy in which

Correct AnswerverifiedShow Answer

Global consumers are

Correct AnswerverifiedShow Answer

Foreign countries with very low per capita incomes may still be attractive markets for some goods. To get a more reliable picture of a country's purchasing power, a country's ________ must also be considered.

Correct AnswerverifiedShow Answer

The prescribed penalty for agents of foreign governments found guilty of economic espionage is

Correct AnswerverifiedShow Answer

The Parthenon evokes strong feelings from consumers in Greece and is referred to as the "holy rock." Coca-Cola marketers did not expect that this ________, when used in a marketing campaign that replaced the columns with Coke bottles, would arouse such an angry response in that country.

Correct AnswerverifiedShow Answer

Which of the following countries is the world's leading exporter?

Correct AnswerverifiedShow Answer

The balance of trade is the

Correct AnswerverifiedShow Answer

Explain the difference between dumping and parallel importing.

Correct AnswerverifiedDumping refers to a firm selling a produ...View AnswerShow Answer

A country's income distribution is important because it gives a more reliable picture of a country's ________ than just per capita income alone.

Correct AnswerverifiedShow Answer

Figure 6-4 -According to Figure 6-4, point B would most likely represent what option for entering the global marketplace?

Correct AnswerverifiedShow Answer

If your primary motive was to raise prices on imports, would you use tariffs or quotas? Why would you want to do this?

Correct AnswerverifiedIf your primary motive was to raise pric...View AnswerShow Answer

Correct Answer
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Correct Answer
verified
Dumping refers to a firm selling a produ...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
verified
If your primary motive was to raise pric...
View Answer