Question 1

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called

Accepted Answer

A)   cash cows.
B)   stars.
C)   question marks.
D)   dogs.
E)   hedgehogs.F) D) and E)
G) A) and D)

Question 2

An organization's core values are most effective when communicated to and supported by

Accepted Answer

A)   competitors.
B)   top management and employees.
C)   suppliers.
D)   resellers.
E)   government regulators.F) A) and C)
G) All of the above

Question 3

The Boston Consulting Group (BCG)  has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

Accepted Answer

A)   high market growth rates and high relative market shares.
B)   low market growth rates but high relative market shares.
C)   low market growth rates and low relative market shares.
D)   high market growth rates but low relative market shares.
E)   medium market growth rates and medium relative market shares.F) B) and C)
G) A) and E)

Question 4

A business model

Accepted Answer

A)   is a road map for the marketing activities of an organization for a specified future time period.
B)   consists of the strategies an organization develops to provide value to the customers it serves.
C)   is a measure of the quantitative value or trend of a marketing activity or result.
D)   consists of the detailed day-to-day operational decisions for an organization.
E)   is the means by which organizational goals are to be measured and documented.F) A) and E)
G) C) and E)

Question 5

Toyota had some difficulty recovering from a recall crisis several years ago when it was forced to recall about 6 million vehicles due to a variety of problems, most notably one with the accelerator pedal. To "polish" its brand, it implemented stricter ________ goals to improve the safety and reliability of its vehicles.

Accepted Answer

A)   profit
B)   sales revenue
C)   customer satisfaction
D)   quality
E)   employee welfareF) A) and E)
G) A) and D)

Question 6

The acronym SWOT, as in SWOT analysis, stands for

Accepted Answer

A)   strengths, weaknesses, opportunities, and tactics.
B)   strengths, weaknesses, options, and tactics.
C)   strengths, weaknesses, opportunities, and threats.
D)   simple, workable, optimal, and timely.
E)   state the problem, work out a strategy, organize your team, and take action.F) B) and E)
G) A) and B)

Question 7

Quadrant B in Figure 2-5 represents the marketing strategy of

Accepted Answer

A)   market penetration.
B)   product penetration.
C)   market development.
D)   product development.
E)   diversification.F) B) and E)
G) A) and C)

Question 8

Specialized functions such as marketing and finance are generally referred to as

Accepted Answer

A)   cross-functional teams.
B)   managerial groups.
C)   divisions.
D)   departments.
E)   strategic business units.F) A) and E)
G) A) and D)

Question 9

Figure 2-4
-In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant D would be called

Accepted Answer

A)   cash cows.
B)   stars.
C)   question marks.
D)   dogs.
E)   hedgehogs.F) B) and C)
G) None of the above

Question 10

An organization's competencies include all of the following except which?

Accepted Answer

A)   profit
B)   customer service
C)   technologies
D)   resources
E)   employee skillsF) B) and D)
G) B) and C)

Question 11

The functional level in an organization is where

Accepted Answer

A)   groups of specialists actually create value for the organization.
B)   employees perform assigned tasks without actually having input into the decision making process.
C)   all financial outlays are made.
D)   all company hiring and firing occurs.
E)   the strategic planners in SBUs make all decisions regarding which product benefits will be promoted during a promotional campaign.F) B) and E)
G) A) and E)

Question 12

Alcatel offers a simple cell phone with calling and an FM radio for use in most international markets. This an example of Alcatel's

Accepted Answer

A)   evaluation Strategy.
B)   price strategy.
C)   place strategy.
D)   promotion strategy.
E)   product strategy.F) A) and B)
G) B) and E)

Question 13

Points of difference refer to

Accepted Answer

A)   the fundamental, passionate, and enduring principles of an organization that guide its conduct over time.
B)   the cluster of benefits that an organization promises customers to satisfy their needs.
C)   a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D)   those characteristics of a product that make it superior to competitive substitutes.
E)   the use of percentage points of market share to allocate marketing resources effectively for different product lines within the same firm.F) None of the above
G) B) and D)

Question 14

A campus service organization annually raises money through the sale of T-shirts. What are the major components of the marketing program it should use to increase sales? Give at least one example of each.

Accepted Answer

A marketing program should include produ...

Question 15

Weight Watchers is a weight-management company with operations in about 30 countries. Consumers buy almost $5 billion of Weight Watchers-branded products each year, and every week approximately 1.3 million people attend Weight Watchers meetings. The company's brand recognition and meeting infrastructure are difficult for competitors to match, providing a

Accepted Answer

A)   viable mission.
B)   competitive advantage.
C)   tactical innovation.
D)   core benefit.
E)   sales orientation.F) None of the above
G) A) and E)

Question 16

GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.

Accepted Answer

A)   profit
B)   market share
C)   sales
D)   customer satisfaction
E)   survivalF) A) and D)
G) D) and E)

Question 17

Apple launched its revolutionary iPhone smartphone in 2007. iPhone unit sales skyrocketed and Apple's U.S. market share is now greater than 44 percent, exceeding the market share of its largest competitor, Samsung. The smartphone market is expected to grow at an annual rate of 7 percent due to growth in India, Indonesia, and Africa. Currently, Apple's iPhone SBU appears to be a

Accepted Answer

A)   question mark.
B)   star.
C)   hedgehog.
D)   cash cow.
E)   dog.F) C) and D)
G) A) and B)

Question 18

Market share refers to

Accepted Answer

A)   the ratio of the profit of the firm to the total profits of all firms in the industry, excluding the firm itself.
B)   the ratio of the profit of the firm to the total profits of all firms in the industry, including the firm itself.
C)   the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, excluding the firm itself.
D)   the ratio of sales revenue of the firm to the total sales revenue of all firms in the industry, including the firm itself.
E)   the ratio of the profits of all firms in an industry to the profits of the firm.F) B) and C)
G) A) and C)

Question 19

A marketing dashboard is

Accepted Answer

A)   a "report card" prepared by the marketing department regarding its performance in terms of environmental and social responsibility.
B)   the display of information found on a car's dashboard.
C)   an "app" that uses a car navigation device metaphorically to indicate the specific direction in which a company wishes to grow based on its annual marketing plan.
D)   information about an organization's marketing metrics presented orally so marketers can quickly spot deviations from plans and take corrective actions.
E)   the visual computer display of the essential information related to achieving a marketing objective.F) D) and E)
G) A) and B)

Question 20

Taco Bell sells Doritos Locos Tacos in the United States, with shells made out of Nacho Cheese Doritos. At introduction, the chain sold 100 million tacos in the first 10 weeks alone, its most popular product launch of all time. Considering Figure 2-5, this is an example of a ________ strategy that would be found in quadrant ________.

Accepted Answer

A)   market penetration; A
B)   product development; B
C)   diversification; D
D)   market development; C
E)   product-market expansion; DF) A) and E)
G) C) and E)

Exam 2: Developing Successful Organizational and Marketing Strategies

A campus service organization annually raises money through the sale of T-shirts. What are the major components of the marketing program it should use to increase sales? Give at least one example of each.

Correct Answer
verified
A marketing program should include produ...
View Answer

Correct Answer
verified

A marketing dashboard is

Correct Answer
verified

The acronym SWOT, as in SWOT analysis, stands for

Correct Answer
verified

Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant D would be called

Correct Answer
verified

Quadrant B in Figure 2-5 represents the marketing strategy of

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Alcatel offers a simple cell phone with calling and an FM radio for use in most international markets. This an example of Alcatel's

Correct Answer
verified

An organization's competencies include all of the following except which?

Correct Answer
verified

Specialized functions such as marketing and finance are generally referred to as

Correct Answer
verified

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

Correct Answer
verified

Points of difference refer to

Correct Answer
verified

Market share refers to

Correct Answer
verified

Correct Answer
verified

The functional level in an organization is where

Correct Answer
verified

Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called

Correct Answer
verified

GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.

Correct Answer
verified

An organization's core values are most effective when communicated to and supported by

Correct Answer
verified

A business model

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

A campus service organization annually raises money through the sale of T-shirts. What are the major components of the marketing program it should use to increase sales? Give at least one example of each.

Correct AnswerverifiedA marketing program should include produ...View AnswerShow Answer

Correct AnswerverifiedShow Answer

A marketing dashboard is

Correct AnswerverifiedShow Answer

The acronym SWOT, as in SWOT analysis, stands for

Correct AnswerverifiedShow Answer

Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant D would be called

Correct AnswerverifiedShow Answer

Quadrant B in Figure 2-5 represents the marketing strategy of

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Alcatel offers a simple cell phone with calling and an FM radio for use in most international markets. This an example of Alcatel's

Correct AnswerverifiedShow Answer

An organization's competencies include all of the following except which?

Correct AnswerverifiedShow Answer

Specialized functions such as marketing and finance are generally referred to as

Correct AnswerverifiedShow Answer

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Question marks are SBUs that are classified as having

Correct AnswerverifiedShow Answer

Points of difference refer to

Correct AnswerverifiedShow Answer

Market share refers to

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The functional level in an organization is where

Correct AnswerverifiedShow Answer

Figure 2-4 -In Figure 2-4, a representation of the BCG business portfolio analysis, SBUs found in quadrant C would be called

Correct AnswerverifiedShow Answer

GM's original first-year ________ goal for the Volt was 10,000 units, although the product was well into its second year before reaching that level.

Correct AnswerverifiedShow Answer

An organization's core values are most effective when communicated to and supported by

Correct AnswerverifiedShow Answer

A business model

Correct AnswerverifiedShow Answer

Correct Answer
verified
A marketing program should include produ...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

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