Question 1

An organization's foundation includes all of these except which?

Accepted Answer

A)   organizational culture
B)   business definition
C)   vision
D)   core values
E)   missionF) All of the above
G) A) and D)

Question 2

American Express, the credit card and travel organization, has a long history of working for the good of all in its New York community. In 1885, it engaged its employees to help raise money to build the pedestal of the Statue of Liberty. Today, it has a program to help restore, preserve, and revitalize historic sites in New York City. These actions by American Express are partial fulfillment of the ________ this firm has established for itself as a corporate citizen.

Accepted Answer

A)   unit sales goals
B)   market share goals
C)   sales revenue goals
D)   customer satisfaction goals
E)   social responsibility goalsF) B) and C)
G) A) and E)

Question 3

Designing a car is expensive and time-consuming even with the use of computers because of the difficulty of getting all the varied departments to work together. Mercedes-Benz created a unique centralized web-based system that cuts the design and production process by at least two years, thus providing customer value. This is an example of

Accepted Answer

A)   a point of similarity.
B)   an innovation-oriented mission.
C)   an action program.
D)   an operational goal implementation.
E)   a competency.F) All of the above
G) A) and E)

Question 4

Which of the following is one of the key elements of a visionary organization?

Accepted Answer

A)   set financial goals
B)   set a direction
C)   establish detailed marketing tactics
D)   assign job responsibilities
E)   establish an organizational chartF) A) and C)
G) B) and D)

Question 5

Which of the following statements regarding Ben & Jerry's is most accurate?

Accepted Answer

A)   Ben & Jerry's is owned by Unilever, the market leader in the global ice cream industry.
B)   Ben & Jerry's is a privately owned ice cream producer.
C)   Ben & Jerry's prides itself on offering more ice cream flavors than its competitors.
D)   Ben and Jerry are not real people; the names were a clever reference to Tom and Jerry cartoon characters in order to capitalize on childhood nostalgia.
E)   Ben & Jerry's has only been in business for 20 years and is already the industry leader in premium ice cream.F) B) and D)
G) A) and D)

Question 6

Which of the following statements would most likely be heard at the functional level of an organization?

Accepted Answer

A)   "We need to divest our Canadian operations that are performing poorly."
B)   "How large a budget can we allot to the marketing department?"
C)   "We plan to implement a Facebook advertising initiative within 90 days."
D)   "We should hire the most culturally diverse cross-functional team possible in order to generate the best new-product ideas."
E)   "What dividends should we pay stockholders next quarter?"F) A) and E)
G) C) and D)

Question 7

Figure 2-3b
-According to Figure 2-3b, which of the following SBUs 13-month sales trend has declined over the past few months?

Accepted Answer

A)   Grand Total
B)   Software
C)   Circuitry
D)   Electronics
E)   HardwareF) None of the above
G) A) and B)

Question 8

Evergreen Air Center is the world's biggest parking lot for unwanted aircraft. Airlines pay a monthly fee from $750 to $5,000 to mothball their unneeded airplanes there. Its location is on 1,600 acres of Arizona desert near Tucson. The Southwest climate of dry, warm air serves as a cheap and effective airplane preservative against rust. Evergreen's location is

Accepted Answer

A)   a competency.
B)   a sustainable advantage.
C)   a competitive identity.
D)   a core benefit proposition.
E)   an innovative distinction.F) B) and E)
G) All of the above

Question 9

All of the following are components of the implementation phase of the strategic marketing process except which?

Accepted Answer

A)   defining precise tasks, responsibilities, and deadlines
B)   executing the marketing program
C)   designing the marketing organization
D)   conducting R and D
E)   obtaining resourcesF) A) and C)
G) A) and B)

Question 10

Often used interchangeably with the term vision, a ________ frequently has a meaningful theme and a long-term orientation.

Accepted Answer

A)   point of difference
B)   mission statement
C)   business definition
D)   customer value proposition
E)   marketing planF) None of the above
G) A) and C)

Question 11

What is an organization's mission? What are some elements of a well-written mission statement?

Accepted Answer

By understanding its core values, an org...

Question 12

A firm may have a goal to offer its customers the highest ________, as Medtronic does with its implantable medical devices that meet its customers' critical performance expectations.

Accepted Answer

A)   innovation
B)   quality
C)   service
D)   value
E)   warrantyF) B) and D)
G) B) and C)

Question 13

Hellmann's is a brand owned by Unilever that produces mayonnaise, among other food products. If a marketing manager at Hellmann's identified that its brand managers lacked the expertise to create additional growth for the firm's products, she would likely incorporate this knowledge into its SWOT analysis as

Accepted Answer

A)   a weakness if the company does not have access to other expertise at Unilever.
B)   a strength if the company conceals this information from its competitors.
C)   an opportunity if Hellmann's competitors have superior expertise.
D)   a threat if Hellmann's does not have resources to develop additional expertise.
E)   part of a marketing plan; this information would not be part of a SWOT analysis.F) A) and B)
G) D) and E)

Question 14

.
Figure 2-3a
-According to Figure 2-3a, which of the following is the largest website traffic source?

Accepted Answer

A)   YouTube
B)   Direct traffic
C)   Google
D)   Facebook
E)   TwitterF) C) and D)
G) A) and E)

Question 15

The CEO of an organization

Accepted Answer

A)   is usually at the strategic business unit level.
B)   is usually a member of the board of directors.
C)   outranks the corporate level.
D)   does not oversee the daily operations.
E)   is typically also the CMO.F) A) and C)
G) A) and E)

Question 16

In its business portfolio analysis, an organization's strategic business units (SBUs)  often start as ________ and eventually become ________.

Accepted Answer

A)   dogs; question marks
B)   question marks; stars
C)   stars; question marks
D)   stars; dogs
E)   question marks; dogsF) All of the above
G) C) and E)

Question 17

Figure 2-1
-In Figure 2-1, Box A represents the ________ that oversees the three levels of strategy in an organization.

Accepted Answer

A)   functional level
B)   board of directors
C)   corporate level
D)   CEO
E)   strategic business unit levelF) C) and E)
G) A) and B)

Question 18

The Boston Consulting Group (BCG)  has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

Accepted Answer

A)   high market growth rates and high relative market shares.
B)   low market growth rates but high relative market shares.
C)   low market growth rates and low relative market shares.
D)   high market growth rates but low relative market shares.
E)   medium market growth rates and medium relative market shares.F) None of the above
G) A) and D)

Question 19

If Ben & Jerry's sold more units of its Chocolate Chip Cookie Dough super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a ________ strategy.

Accepted Answer

A)   product development
B)   market development
C)   market penetration
D)   diversification
E)   market saturationF) A) and E)
G) B) and D)

Question 20

Men's Wearhouse caters to the man who doesn't necessarily enjoy shopping. Its stores are in free-standing locations (not inside the mall)  so customers can get in and out quickly. Additionally, Men's Wearhouse targets the budget-conscious consumer with suit prices ranging from $150 to $850. The location of its stores and its pricing strategy both are part of Men's Wearhouse's

Accepted Answer

A)   competitive advantage.
B)   core values.
C)   core benefit proposition.
D)   marketing edge.
E)   viable mission.F) A) and E)
G) B) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

What is an organization's mission? What are some elements of a well-written mission statement?

Correct Answer
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By understanding its core values, an org...
View Answer

The CEO of an organization

Correct Answer
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In its business portfolio analysis, an organization's strategic business units (SBUs) often start as and eventually become .

Correct Answer
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An organization's foundation includes all of these except which?

Correct Answer
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If Ben & Jerry's sold more units of its Chocolate Chip Cookie Dough super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a ________ strategy.

Correct Answer
verified

Figure 2-3b -According to Figure 2-3b, which of the following SBUs 13-month sales trend has declined over the past few months?

Correct Answer
verified

Correct Answer
verified

Often used interchangeably with the term vision, a ________ frequently has a meaningful theme and a long-term orientation.

Correct Answer
verified

Which of the following is one of the key elements of a visionary organization?

Correct Answer
verified

Correct Answer
verified

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

Correct Answer
verified

Which of the following statements would most likely be heard at the functional level of an organization?

Correct Answer
verified

Figure 2-1 -In Figure 2-1, Box A represents the ________ that oversees the three levels of strategy in an organization.

Correct Answer
verified

Correct Answer
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Which of the following statements regarding Ben & Jerry's is most accurate?

Correct Answer
verified

. Figure 2-3a -According to Figure 2-3a, which of the following is the largest website traffic source?

Correct Answer
verified

A firm may have a goal to offer its customers the highest ________, as Medtronic does with its implantable medical devices that meet its customers' critical performance expectations.

Correct Answer
verified

All of the following are components of the implementation phase of the strategic marketing process except which?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

What is an organization's mission? What are some elements of a well-written mission statement?

Correct AnswerverifiedBy understanding its core values, an org...View AnswerShow Answer

The CEO of an organization

Correct AnswerverifiedShow Answer

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as ________ and eventually become ________.

Correct AnswerverifiedShow Answer

An organization's foundation includes all of these except which?

Correct AnswerverifiedShow Answer

If Ben & Jerry's sold more units of its Chocolate Chip Cookie Dough super premium ice cream to U.S. consumers as a result of increased promotion while keeping its price per pint the same, it would be using a ________ strategy.

Correct AnswerverifiedShow Answer

Figure 2-3b -According to Figure 2-3b, which of the following SBUs 13-month sales trend has declined over the past few months?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Often used interchangeably with the term vision, a ________ frequently has a meaningful theme and a long-term orientation.

Correct AnswerverifiedShow Answer

Which of the following is one of the key elements of a visionary organization?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The Boston Consulting Group (BCG) has given specific names and descriptions to the four resulting quadrants in its growth-share matrix based on the amount of cash they generate for or require from the organization. Dogs are SBUs that are classified as having

Correct AnswerverifiedShow Answer

Which of the following statements would most likely be heard at the functional level of an organization?

Correct AnswerverifiedShow Answer

Figure 2-1 -In Figure 2-1, Box A represents the ________ that oversees the three levels of strategy in an organization.

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following statements regarding Ben & Jerry's is most accurate?

Correct AnswerverifiedShow Answer

. Figure 2-3a -According to Figure 2-3a, which of the following is the largest website traffic source?

Correct AnswerverifiedShow Answer

A firm may have a goal to offer its customers the highest ________, as Medtronic does with its implantable medical devices that meet its customers' critical performance expectations.

Correct AnswerverifiedShow Answer

All of the following are components of the implementation phase of the strategic marketing process except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct Answer
verified
By understanding its core values, an org...
View Answer

Correct Answer
verified

In its business portfolio analysis, an organization's strategic business units (SBUs) often start as and eventually become .

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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