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According to communication experts, what is the greatest failing of business writers?


A) Poor spelling
B) Unclear sentence structure
C) Ambiguous wording
D) Poor organization

E) A) and C)
F) A) and B)

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Careful writers avoid labeling main ideas because they know that readers prefer to identify main ideas for themselves.

A) True
B) False

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Writers can use words and phrases such as on the other hand , as opposed to, and conversely to show contrast in business messages.

A) True
B) False

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Quality Building Materials Inc. has developed a new whole-house weather blanket and needs to determine the price point at which builders would switch to this new product. The best research method for this is a(n)


A) manual search of other companies' price lists.
B) interview with a local builder.
C) Internet search of insulation values for weather blankets.
D) scientific experiment that presents price choices with controlled variables.

E) A) and B)
F) None of the above

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What kind of sentence contains two independent clauses?


A) Simple sentence
B) Compound sentence
C) Complex sentence
D) Compound-complex sentence

E) A) and B)
F) A) and C)

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The use of similar structures to express similar ideas is known as ________ construction.


A) parallel
B) grammatical
C) mechanical
D) dependent

E) A) and C)
F) A) and B)

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Which of the following is a complex sentence?


A) Visit our website to learn more about our newest product line.
B) The conference will be held on Monday, but few managers will be able to attend.
C) Employers are now using social media sites to screen applicants; therefore, job seekers are advised to clean up their digital presence.
D) Because of rising insurance premiums, many companies are offering employee-wellness incentives.

E) B) and D)
F) A) and B)

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An effective paragraph employs techniques such as strategic repetition and transitional expressions to build ____________________.

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Long reports and complex business problems generally require some use of ____________________ research methods.

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A  scratch list  for a message is


A) the ideas you have decided not to include
B) a complex, hierarchical arrangement of your ideas
C) a list of the general topics you wish to include
D) ideas for illustrations you plan to include

E) A) and C)
F) None of the above

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Many communication experts regard poor organization as the greatest failing of business writers.

A) True
B) False

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Another name for the direct strategy is frontloading .

A) True
B) False

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Employers want employees who can write messages appropriately they also want employees who can speak effectively with others is an example of a well-written sentence.

A) True
B) False

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One advantage of the indirect strategy is that it respects the feelings of the audience.

A) True
B) False

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Passive voice should never be used in business writing.

A) True
B) False

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One advantage of the direct strategy is that it saves the reader time.

A) True
B) False

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Paragraphs are coherent when


A) all sentences are written in the active voice.
B) each sentence includes dependent and independent clauses.
C) ideas are linked; that is, one idea leads logically to the next.
D) All answer choices are correct.

E) B) and C)
F) B) and D)

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To avoid dangling modifiers, you can ask which of the following questions after writing an introductory phrase?


A) Why?
B) Who  or  What?
C) When?
D) How many?

E) A) and B)
F) B) and C)

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A  ____________________ modifier results when the word or phrase the modifier describes is missing from its sentence.

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Technology has changed the working environments of employees, that is why employees are telecommuting more than ever is an example of a


A) complete sentence.
B) fragment.
C) fused or run-on sentence.
D) comma splice.

E) C) and D)
F) B) and D)

Correct Answer

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