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In a SWOT analysis, potential external opportunities are helpful when they identify all significant trends along with how the organization can benefit from each, including new markets, additional customer groups, legal changes, innovative technologies, population changes, and competitor issues.

A) True
B) False

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In a SWOT analysis, potential internal weaknesses are harmful when they identify all key areas that require improvement. Weaknesses focus on the absence of certain strengths, including absence of an Internet marketing plan, damaged reputation, problem areas for service, outdated technology, and employee issues.

A) True
B) False

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According to Porter it is recommended to adopt only one of the three generic strategies.

A) True
B) False

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Competitive advantages provide the same product or service either at a lower price or with additional value that can fetch premium prices.

A) True
B) False

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The actual hamburger is included in which category of making a hamburger?


A) Input
B) Process
C) Output
D) All of the choices are correct

E) B) and D)
F) A) and B)

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Compare Porter's three generic strategies.

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Organizations typically follow one of Po...

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Which of the following are included as potential internal weaknesses in a SWOT analysis that are harmful to an organization?


A) Core competencies, market leaders, cost advantages, excellent management.
B) Lack of strategic direction, obsolete technologies, lack of managerial talent, outdated product line.
C) Expanded product line, increase in demand, new markets, new regulations.
D) New entrants, substitute products, shrinking markets, costly regulatory requirements.

E) None of the above
F) B) and D)

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Rivalry among existing competitors refers to the ability of buyers to affect the price they must pay for an item.

A) True
B) False

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A ________ features a product or service on which customers place a greater value than they do on similar offerings from competitors.


A) Competitive advantage
B) Competitor advantage
C) Power advantage
D) First mover advantage

E) A) and C)
F) None of the above

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Updating business strategies is a continuous undertaking as internal and external environments ________.


A) Become less competitive
B) Remain stagnant
C) Rapidly change
D) Become more consistent

E) A) and D)
F) A) and C)

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Where would you categorize threats in a SWOT analysis?


A) Internal, helpful
B) Internal, harmful
C) External, helpful
D) External, harmful

E) C) and D)
F) B) and D)

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In a SWOT analysis, strengths and weaknesses originate ________ an organization.


A) Outside (externally)
B) Inside (internally)
C) Both "Outside (externally) and Inside (internally) "
D) None of these

E) None of the above
F) All of the above

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A leadership plan that achieves a specific set of goals or objectives is a business strategy.

A) True
B) False

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Mark Peterson identified the Porter's Five Forces Model which analyzes the competitive forces within a business environment.

A) True
B) False

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Which of the following is considered a good?


A) Cars
B) Groceries
C) Clothing
D) All of the choices are correct

E) A) and C)
F) A) and B)

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Which of the following demonstrates a company that has implemented a low cost, broad market strategy?


A) Neiman Marcus
B) Payless Shoes
C) The Sharper Image
D) Walmart

E) A) and B)
F) A) and C)

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Firm infrastructure and human resource management are part of the support value activities.

A) True
B) False

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Identifying competitive advantages can be difficult, which explains why most competitive advantages are typically


A) temporary.
B) satisfactory.
C) terminated.
D) unsuccessful.

E) B) and C)
F) C) and D)

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Your boss, David Ferrell, has asked you to analyze the soft drink industry using Porter's Five Forces Model. Which of the following represents supplier power in the soft drink industry?


A) Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
B) Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
C) Zevia Natural Diet Soda begins selling directly over the Internet.
D) Vitamin water, fruit juice, and coffee are all beverage options available to consumers.

E) B) and C)
F) C) and D)

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A first-mover advantage is the process of gathering information about the competitive environment, including competitors' plans, activities, and products, to improve a company's ability to succeed.

A) True
B) False

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