Question 1

C-Through, an optics manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies is the best for C-Through to market its products?

Accepted Answer

A)  It can use social networking sites to advertise itself to businesses.
B)  It can market its products through dealers.
C)  It can set the price and other conditions of sale without negotiation.
D)  It can use accessory equipment and major equipment.E) None of the above
F) A) and B)

Question 2

In a(n)  _____ situation, a purchaser wants some change in the original good or service.

Accepted Answer

A)  initiation buy
B)  straight rebuy
C)  new buy
D)  modified rebuyE) None of the above
F) B) and C)

Question 3

By pressurizing a supplier to sell products at very low prices, a buyer may, in effect, force the supplier to compromise on the quality of the product.

Accepted Answer

A) True 
 B)False

Question 4

Which of the following is a similarity between raw materials and component parts?

Accepted Answer

A)  Both fail to retain their identity in final products.
B)  Both become part of a final product.
C)  Both are unprocessed extractive products.
D)  Both are more expensive than major equipment.E) C) and D)
F) A) and B)

Question 5

A consumer product is also known as an industrial product.

Accepted Answer

A) True 
 B)False

Question 6

Seth, an Administrative Manager at Seal Inc., is asked to purchase ten printers for the firm's office. He contacts a sales representative at Myro Distributors Inc. and places an order for ten printers. Myro Distributors Inc. purchases the printers from Ink Corp., a wholesaler, and delivers them to Seth at his office. In this scenario, Myro Distributors Inc. is most likely to be a(n)  _____.

Accepted Answer

A)  producer
B)  retailer
C)  institution
D)  manufacturerE) B) and D)
F) A) and B)

Question 7

Differentiate between major equipment and accessory equipment.

Accepted Answer

Answers will vary. Major equipment inclu...

Question 8

In the context of a buying center, which of the following statements is true of gatekeepers?

Accepted Answer

A)  They initiate the buying process.
B)  They have the formal power to approve a brand.
C)  They regulate the flow of information.
D)  They negotiate a purchase.E) All of the above
F) A) and B)

Question 9

Line Twists Inc. is a start-up dance company. On its Web site, it conducts an online competition for amateur dancers. It also asks people to post one sentence on why they love to dance. Thousands of people participate and comment on the Web site. In the context of business-to-business social media marketing, this step taken by Line Twists Inc. is an example of the marketing metric of _____.

Accepted Answer

A)  product adaptation
B)  engagement
C)  conversion
D)  reviewE) C) and D)
F) B) and C)

Question 10

Which of the following statements is true of MRO (maintenance, repair, or operating)  supplies?

Accepted Answer

A)  They become part of a final product.
B)  They are intangible business products.
C)  They are relatively expensive when compared to other business products.
D)  They are normally standardized items that purchasing agents routinely buy.E) B) and C)
F) A) and B)

Question 11

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Accepted Answer

A)  Obeya
B)  Trust
C)  Keiretsu
D)  CommitmentE) None of the above
F) B) and C)

Question 12

Items such as forklifts are more commonly sold as consumer goods than as business products.

Accepted Answer

A) True 
 B)False

Question 13

Which of the following is true of a firm that acts as a consumer marketer?

Accepted Answer

A)  It can also be a business marketer.
B)  It has fewer customers than a business marketer.
C)  It excludes the sale of goods that are sold in business markets.
D)  Its customers are less geographically concentrated than business markets.E) None of the above
F) B) and D)

Question 14

Which of the following characteristics distinguishes business products from consumer products?

Accepted Answer

A)  Physical form
B)  Intended use
C)  Distribution method
D)  PriceE) A) and C)
F) B) and C)

Question 15

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Accepted Answer

A)  No-Glut Inc.uses rice flour to manufacture its gluten-free products.
B)  Zintec Hardware Inc.uses nails to hold its ladders together.
C)  Pace Corp., an automobile company, uses magnesium alloy wheels for its high-end cars.
D)  Reldex Steel Corp. uses blast furnaces in its manufacturing process.E) All of the above
F) None of the above

Question 16

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Accepted Answer

A) True 
 B)False

Question 17

Casca Paints Inc., a manufacturer of paints and emulsions, owns a user-friendly Web site. The Web site allows customers to upload pictures of their house and select the colors that best match their expectations. Donnel Designs Inc., an interior decoration firm, enters into a partnership with Casca Paints Inc. As a result, customers can now get a complete interior design solution for their houses. This is an example of a _____.

Accepted Answer

A)  straight rebuy
B)  golden handshake
C)  negative inventory
D)  strategic allianceE) A) and B)
F) A) and C)

Question 18

Which of the following is a difference between component parts and supplies?

Accepted Answer

A)  Component parts require extensive processing before they become part of another product, whereas supplies do not.
B)  Component parts are consumable items, whereas supplies are finished items.
C)  Component parts become part of a final product, whereas supplies do not.
D)  Component parts are inexpensive when compared to other business products, whereas supplies are expensive.E) A) and D)
F) A) and C)

Question 19

In the context of a buying center, which of the following statements is true of deciders?

Accepted Answer

A)  They approve of the selection of a brand.
B)  They make the final purchase.
C)  They influence the buying decision.
D)  They regulate the flow of information.E) B) and C)
F) A) and B)

Question 20

At Magnira Corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalades. In this scenario, the fruits are examples of _____.

Accepted Answer

A)  raw materials
B)  component parts
C)  MRO items
D)  finished goodsE) None of the above
F) All of the above

Exam 7: Business Marketing

C-Through, an optics manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies is the best for C-Through to market its products?

Correct Answer
verified

Which of the following characteristics distinguishes business products from consumer products?

Correct Answer
verified

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Correct Answer
verified

Which of the following is a similarity between raw materials and component parts?

Correct Answer
verified

By pressurizing a supplier to sell products at very low prices, a buyer may, in effect, force the supplier to compromise on the quality of the product.

Correct Answer
verified

In a(n) _____ situation, a purchaser wants some change in the original good or service.

Correct Answer
verified

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Correct Answer
verified

Which of the following statements is true of MRO (maintenance, repair, or operating) supplies?

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Which of the following is true of a firm that acts as a consumer marketer?

Correct Answer
verified

In the context of a buying center, which of the following statements is true of deciders?

Correct Answer
verified

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Correct Answer
verified

In the context of a buying center, which of the following statements is true of gatekeepers?

Correct Answer
verified

Correct Answer
verified

Differentiate between major equipment and accessory equipment.

Correct Answer
verified
Answers will vary. Major equipment inclu...
View Answer

At Magnira Corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalades. In this scenario, the fruits are examples of _____.

Correct Answer
verified

Which of the following is a difference between component parts and supplies?

Correct Answer
verified

A consumer product is also known as an industrial product.

Correct Answer
verified

Items such as forklifts are more commonly sold as consumer goods than as business products.

Correct Answer
verified

Exam 7: Business Marketing

C-Through, an optics manufacturing company, wants to focus on relationship marketing. In this case, which of the following strategies is the best for C-Through to market its products?

Correct AnswerverifiedShow Answer

Which of the following characteristics distinguishes business products from consumer products?

Correct AnswerverifiedShow Answer

Which of the following scenarios illustrates the use of processed materials in manufacturing?

Correct AnswerverifiedShow Answer

Which of the following is a similarity between raw materials and component parts?

Correct AnswerverifiedShow Answer

By pressurizing a supplier to sell products at very low prices, a buyer may, in effect, force the supplier to compromise on the quality of the product.

Correct AnswerverifiedShow Answer

In a(n) _____ situation, a purchaser wants some change in the original good or service.

Correct AnswerverifiedShow Answer

Ethics refers to a firm's belief that an ongoing relationship with another firm is so important that it warrants maximum efforts at maintaining it indefinitely.

Correct AnswerverifiedShow Answer

Which of the following statements is true of MRO (maintenance, repair, or operating) supplies?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is true of a firm that acts as a consumer marketer?

Correct AnswerverifiedShow Answer

In the context of a buying center, which of the following statements is true of deciders?

Correct AnswerverifiedShow Answer

_____ exists when one party has confidence in an exchange partner's reliability and integrity.

Correct AnswerverifiedShow Answer

In the context of a buying center, which of the following statements is true of gatekeepers?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Differentiate between major equipment and accessory equipment.

Correct AnswerverifiedAnswers will vary. Major equipment inclu...View AnswerShow Answer

At Magnira Corp., a company that manufactures fruit preserves, fruits of excellent quality are used to make jams, jellies, and marmalades. In this scenario, the fruits are examples of _____.

Correct AnswerverifiedShow Answer

Which of the following is a difference between component parts and supplies?

Correct AnswerverifiedShow Answer

A consumer product is also known as an industrial product.

Correct AnswerverifiedShow Answer

Items such as forklifts are more commonly sold as consumer goods than as business products.

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Answers will vary. Major equipment inclu...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified