Question 1

The corporate level of an organization is the

Accepted Answer

A)  functional level.
B)  proxy for the board of directors.
C)  level of top management that directs overall strategy.
D)  most independent level of the business.
E)  strategic business unit level.F) C) and D)
G) A) and E)

Question 2

What are the four components of the implementation phase of the strategic marketing process?

Accepted Answer

The four components of the implementatio...

Question 3

Figure 2-3b
 
-According to Figure 2-3b above,which of the following SBUs is currently exceeding its YTD (Year to Date) revenue target?

Accepted Answer

A)  Peripherals
B)  Hardware
C)  Circuitry
D)  Software
E)  Grand TotalF) B) and E)
G) A) and D)

Question 4

Recently,St.Joseph Hospital was named one of the "Best Places to Work in Indiana" for the sixth consecutive year.The hospital touts universal values to "keep health care human" and employees consistently put patients first,which unites them in a common goal.Hospital President Kathy Young believes that St.Joseph's ________ makes both her employees and patients happier in her hospital.

Accepted Answer

A)  vision
B)  service offerings
C)  organizational culture
D)  pathos
E)  behavioral protocolF) All of the above
G) B) and C)

Question 5

The ________ element of the marketing mix includes features and packaging.

Accepted Answer

A)  product
B)  price
C)  promotion
D)  place
E)  peopleF) C) and E)
G) C) and D)

Question 6

Because an organization has limited influence on market growth rate,its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share.The most likely way for a company to turn a question mark into a star rather than a dog is to

Accepted Answer

A)  divert funds to other SBUs.
B)  reduce advertising for it.
C)  inject cash into it.
D)  reduce the feature set for it.
E)  decrease the market growth rate.F) A) and E)
G) A) and D)

Question 7

A planning gap is the difference between the projection of the path to reach a new sales revenue goal and the projection of the path of a plan already in place.The ultimate purpose of the firm's marketing program is to ________ this planning gap.

Accepted Answer

A)  calculate the contribution margin of
B)  calculate the marginal trend of
C)  create the break-even point for
D)  fill in
E)  determine the sales differential ofF) C) and E)
G) A) and E)

Question 8

Cross-functional teams refer to

Accepted Answer

A)  members of an organization who have been trained in multiple disciplines so they can easily move from one job to another as needed.
B)  situations where two departments within the same company have opposing views about how a product should be developed and managed.
C)  departments within an organization that carryout multiple functions due to financial constraints within the company.
D)  a small number of people from different departments in an organization who are mutually accountable to accomplish a task or a common set of performance goals.
E)  departments within an organization that manage the same product with distinctly different marketing programs to reach different target markets.F) B) and D)
G) All of the above

Question 9

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as

Accepted Answer

A)  marketing plans.
B)  marketing programs.
C)  marketing tactics.
D)  marketing strategies.
E)  marketing procedures.F) A) and D)
G) None of the above

Question 10

Which of the following statements regarding organizational foundation is most accurate?

Accepted Answer

A)  An organizational foundation specifies its goals.
B)  An organizational foundation defines the business that it is in.
C)  An organization's foundation empowers stakeholders to have a voice in the strategic marketing process.
D)  An organization's foundation is its philosophical reason for being-why it exists.
E)  An organization's foundation is the company,its product,and its customers.F) A) and B)
G) A) and E)

Question 11

Figure 2-7
 
-Quadrant C in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Accepted Answer

A)  a threat
B)  a weakness
C)  a strength
D)  an opportunity
E)  a market segmentF) A) and B)
G) All of the above

Question 12

By understanding its core values,an organization can take steps to define its ________,a statement of the organization's function in society that often identifies its customers,markets,products,and technologies.

Accepted Answer

A)  customer value proposition
B)  doctrine
C)  philosophy
D)  mission
E)  code of ethicsF) C) and E)
G) A) and B)

Question 13

Several years ago,Black & Decker purchased General Electric's small appliances product line.Black & Decker purchased the line because it needed the cash generated from a product line that had a dominant market share in the slow-growth small appliance industry.GE's small appliances product line is most likely a ________ for Black & Decker.

Accepted Answer

A)  dog
B)  cash cow
C)  question mark
D)  star
E)  camelF) A) and B)
G) A) and C)

Question 14

Market penetration refers to the marketing strategy of

Accepted Answer

A)  selling current products to new markets.
B)  selling new products to new markets.
C)  selling new products to current markets.
D)  selling the same brands in both current and new markets.
E)  increasing sales of current products in current markets.F) A) and E)
G) A) and D)

Question 15

Figure 2-7
 
-Quadrant B in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Accepted Answer

A)  a threat
B)  a weakness
C)  a strength
D)  an opportunity
E)  a market segmentF) B) and C)
G) A) and E)

Question 16

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

Accepted Answer

A)  cash cows.
B)  stars.
C)  question marks.
D)  dogs.
E)  exclamation points.F) A) and B)
G) A) and C)

Question 17

Organizations that develop similar offerings,when grouped together,create

Accepted Answer

A)  a conglomerate.
B)  a merger.
C)  an industry.
D)  a sector.
E)  a monopoly.F) A) and E)
G) A) and C)

Question 18

A ________ is a federal,state,county,or city unit that provides a specific service to its constituents.

Accepted Answer

A)  business firm
B)  subchapter S corporation
C)  government agency
D)  cooperative
E)  nonprofit organizationF) A) and B)
G) A) and D)

Question 19

In terms of an organization's business,railroads lost market share in the 20th century because they

Accepted Answer

A)  had less flexible routes than trucking.
B)  defined their business too narrowly.
C)  tried to create a business that appealed equally to all people.
D)  priced their services too high.
E)  were simply an outmoded form of transportation.F) B) and C)
G) C) and D)

Question 20

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

Accepted Answer

A)  causes dissension between different divisions when one is labeled a "star" and another a "dog."
B)  reduces employee motivation to move a low valued SBU to a higher one.
C)  considers too many SBU factors beyond market growth rate and relative market share.
D)  does not require sales forecasts in order to be implemented.
E)  is often difficult to obtain the needed information to correctly place SBUs in the matrix.F) D) and E)
G) B) and D)

Exam 2: Developing Successful Organizational and Marketing Strategies

The corporate level of an organization is the

Correct Answer
verified

Correct Answer
verified

Organizations that develop similar offerings,when grouped together,create

Correct Answer
verified

Cross-functional teams refer to

Correct Answer
verified

What are the four components of the implementation phase of the strategic marketing process?

Correct Answer
verified
The four components of the implementatio...
View Answer

Correct Answer
verified

Because an organization has limited influence on market growth rate,its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share.The most likely way for a company to turn a question mark into a star rather than a dog is to

Correct Answer
verified

Which of the following statements regarding organizational foundation is most accurate?

Correct Answer
verified

By understanding its core values,an organization can take steps to define its ________,a statement of the organization's function in society that often identifies its customers,markets,products,and technologies.

Correct Answer
verified

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

Correct Answer
verified

In terms of an organization's business,railroads lost market share in the 20th century because they

Correct Answer
verified

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

Correct Answer
verified

A planning gap is the difference between the projection of the path to reach a new sales revenue goal and the projection of the path of a plan already in place.The ultimate purpose of the firm's marketing program is to ________ this planning gap.

Correct Answer
verified

Market penetration refers to the marketing strategy of

Correct Answer
verified

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as

Correct Answer
verified

A ________ is a federal,state,county,or city unit that provides a specific service to its constituents.

Correct Answer
verified

Figure 2-7 -Quadrant C in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Correct Answer
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Figure 2-7 -Quadrant B in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Correct Answer
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The ________ element of the marketing mix includes features and packaging.

Correct Answer
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Figure 2-3b -According to Figure 2-3b above,which of the following SBUs is currently exceeding its YTD (Year to Date) revenue target?

Correct Answer
verified

Exam 2: Developing Successful Organizational and Marketing Strategies

The corporate level of an organization is the

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Organizations that develop similar offerings,when grouped together,create

Correct AnswerverifiedShow Answer

Cross-functional teams refer to

Correct AnswerverifiedShow Answer

What are the four components of the implementation phase of the strategic marketing process?

Correct AnswerverifiedThe four components of the implementatio...View AnswerShow Answer

Correct AnswerverifiedShow Answer

Because an organization has limited influence on market growth rate,its main alternative for moving an SBU on the portfolio analysis matrix is to try to change its relative market share.The most likely way for a company to turn a question mark into a star rather than a dog is to

Correct AnswerverifiedShow Answer

Which of the following statements regarding organizational foundation is most accurate?

Correct AnswerverifiedShow Answer

By understanding its core values,an organization can take steps to define its ________,a statement of the organization's function in society that often identifies its customers,markets,products,and technologies.

Correct AnswerverifiedShow Answer

Strategic business units (SBUs) with dominant shares of slow-growth markets that provide cash to cover the organization's overhead and to invest in other SBUs are referred to as

Correct AnswerverifiedShow Answer

In terms of an organization's business,railroads lost market share in the 20th century because they

Correct AnswerverifiedShow Answer

One of the weaknesses inherent in the use of the BCG business portfolio analysis is that it

Correct AnswerverifiedShow Answer

A planning gap is the difference between the projection of the path to reach a new sales revenue goal and the projection of the path of a plan already in place.The ultimate purpose of the firm's marketing program is to ________ this planning gap.

Correct AnswerverifiedShow Answer

Market penetration refers to the marketing strategy of

Correct AnswerverifiedShow Answer

The detailed day-to-day operational decisions essential to the overall success of marketing strategies are referred to as

Correct AnswerverifiedShow Answer

A ________ is a federal,state,county,or city unit that provides a specific service to its constituents.

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant C in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

Figure 2-7 -Quadrant B in Figure 2-7 above represents a(n) ________ in a SWOT analysis.

Correct AnswerverifiedShow Answer

The ________ element of the marketing mix includes features and packaging.

Correct AnswerverifiedShow Answer

Figure 2-3b -According to Figure 2-3b above,which of the following SBUs is currently exceeding its YTD (Year to Date) revenue target?

Correct AnswerverifiedShow Answer

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The four components of the implementatio...
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