Question 1

Which of the following is a commonly held value in the United States today?

Accepted Answer

A)  individualism
B)  tradition
C)  group welfare
D)  nostalgia
E)  acceptance of birthrightF) A) and B)
G) D) and E)

Question 2

All of the following statements are true except which?

Accepted Answer

A)  LEED stands for Leadership in Energy and Environmental Design.
B)  Today's college graduates now seek green jobs that involve some aspect of social responsibility.
C)  Colleges of business have yet to establish sustainability course electives or environmental clubs.
D)  Many students want to be involved with organizations such as Net Impact to use business to improve the world.
E)  Millennials want to make a difference by making the world a better place.F) C) and E)
G) A) and B)

Question 3

Which of the following laws has the purpose of protecting competition?

Accepted Answer

A)  Lanham Act
B)  Federal Trade Commission Act
C)  Fair Trade Act
D)  Unfair Practices Act
E)  Sherman Antitrust ActF) A) and E)
G) A) and B)

Question 4

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Accepted Answer

A)  the increased sales of Cigar Aficionado magazine.
B)  the introduction of Lay's Kettle Cooked potato chips,which have 40 percent less fat than regular potato chips.
C)  the opening of more Starbucks coffee boutiques in supermarkets.
D)  the upsizing of menu items at fast-food restaurants.
E)  the introduction of tablet devices such as the iPad.F) B) and E)
G) B) and D)

Question 5

Generally,the U.S.population is becoming

Accepted Answer

A)  smaller,younger,and more diverse.
B)  smaller,older,and more diverse.
C)  larger,younger,and less diverse.
D)  larger,younger,and more diverse.
E)  larger,older,and more diverse.F) A) and B)
G) A) and C)

Question 6

There are many diet aids on the market.They promise immediate weight loss without exercise or a change in diet.Each is accompanied by a testimonial from a satisfied user.If you pay close attention,you will notice that each ad also contains the statement,"Results may vary." Most likely this statement is included to prevent the Federal Trade Commission (FTC) from requiring the dietary aid distributor from having to

Accepted Answer

A)  engage in self-regulation.
B)  engage in comparative advertising.
C)  issue an advertising injunction.
D)  guarantee truth in advertising.
E)  run corrective advertising.F) C) and E)
G) None of the above

Question 7

The form of competition where just a few companies control the majority of industry sales is referred to as

Accepted Answer

A)  pure competition.
B)  cross-market competition.
C)  an oligopoly.
D)  monopolistic competition.
E)  a monopoly.F) B) and C)
G) None of the above

Question 8

Cloud computing,such as Apple's iCloud,enables businesses and consumers to share data or use software applications directly from a remote server over the Internet or wirelessly rather than having that data file or program reside on a personal computer.This is an example of a ________ change in the marketing environment.

Accepted Answer

A)  regulatory
B)  sociocultural
C)  competitive
D)  technological
E)  marketing mixF) C) and D)
G) A) and B)

Question 9

Competition refers to

Accepted Answer

A)  identical products that perform identical functions.
B)  any for-profit organization that targets the customers of other organizations.
C)  alternative firms that could provide a product to satisfy a specific market's needs.
D)  any product or service that vies for a portion of a customer's discretionary income.
E)  the set of firms that operate in a given geographic region,regardless of product or service.F) A) and E)
G) B) and D)

Question 10

In an inflationary economy,the cost to produce and buy products and services ________ as prices ________.

Accepted Answer

A)  increases;increase
B)  increases;decrease
C)  decreases;increase
D)  decreases;decrease
E)  does not change;increaseF) B) and D)
G) B) and C)

Question 11

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.

Accepted Answer

A)  cultural
B)  behavioral
C)  psychographic
D)  occupational
E)  demographicF) A) and B)
G) B) and E)

Question 12

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Accepted Answer

A)  allow a trademark to be used for more than 83 years.
B)  provide reciprocity with foreign firms allowing their trademarks to be honored here.
C)  prevent other firms from obtaining similar trademarks for significant improvements on the original product.
D)  guarantee protection under the Trademark Law Revision Act.
E)  confer ownership.F) B) and E)
G) B) and D)

Question 13

Today,7 of the top 10 most populous cities in the United States are located

Accepted Answer

A)  along the east coast.
B)  near the Canadian border.
C)  along the west coast.
D)  in states that border Mexico.
E)  within the central "fly over" region of the United States.F) A) and D)
G) A) and C)

Question 14

One of the problems associated with self-regulation is

Accepted Answer

A)  the lack of a written code of ethics by firms in the industry.
B)  the intrusive enforcement by the FTC.
C)  the opportunity corporate for espionage by competitors.
D)  the absence of an industry association with persuasive power.
E)  noncompliance by members.F) A) and D)
G) A) and C)

Question 15

Leah had an excellent year as a salesperson in 2017,earning $98,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Accepted Answer

A)  $36,000
B)  $74,000
C)  $60,000
D)  $98,000
E)  There is not enough data provided to calculate her discretionary income.F) D) and E)
G) A) and C)

Question 16

In 2008,Apple filed for and received approval from the U.S.Patent and Trademark Office to trademark the "App Store" name to describe a service that allows its iPhone and iPad customers to purchase and download applications,video games,and other software.Over the years,Apple has invested millions in advertising and publicity and customers have purchased millions of dollars of software from its "App Store." However,Amazon.com claims that Apple did not have exclusive rights to the name because other firms used it to describe their online storefronts where consumers can obtain software for smartphones and tablet devices.In 2011,Apple filed a lawsuit against Amazon for violating its trademark.Why should Apple rigorously protect its "App Store" trademark?

Accepted Answer

A)  Apple risks losing its status as a generic smartphone and tablet device manufacturer.
B)  In order to maintain the use of its widely recognizable trademark,Apple must prevent the name from becoming generic.
C)  The Robinson-Patman Act conferred ownership of the "App Store" name and other trademarked property to Apple and/or Microsoft.
D)  The government will file charges for trademark infringement only if Apple,the owner of the trademark,has documented proof of wrongdoing by Amazon.
E)  By protecting its trademark,Apple is protecting the entire smartphone and tablet device industries from indirect competition.F) A) and D)
G) A) and B)

Question 17

Generation X consumers are

Accepted Answer

A)  likely to rely on others.
B)  authoritative decision makers.
C)  very prone to extravagance.
D)  generally supportive of racial and ethnic diversity.
E)  poorly educated.F) B) and D)
G) A) and E)

Question 18

The use of coupons is a frequently used marketing tactic for which form of competition?

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  an oligopoly
D)  a monopoly
E)  monopolistic competitionF) B) and E)
G) A) and B)

Question 19

Define technology.How does it affect marketing?

Accepted Answer

Technology refers to inventions or innov...

Question 20

As the director of marketing for a local hospital that specializes in caring for limited mobility patients and related health issues,you must conduct an environmental scan to help create a five-year marketing plan for the hospital.Which of the following environmental trends should you consider to be the most important?

Accepted Answer

A)  The number of people in the geographic area who are 65 years or older will increase by 23 percent during the next five years.
B)  Millennials are becoming increasingly important in the workplace.
C)  The local community has seen a rise in dual-income households.
D)  By the year 2025,robotics will play a major role in surgical procedures.
E)  Twenty percent of the local population is of Hispanic origin,but that number is expected to grow during the next decade.F) C) and E)
G) A) and B)

Exam 3: Scanning the Marketing Environment

All of the following statements are true except which?

Correct Answer
verified

Correct Answer
verified

Which of the following is a commonly held value in the United States today?

Correct Answer
verified

One of the problems associated with self-regulation is

Correct Answer
verified

Generation X consumers are

Correct Answer
verified

Generally,the U.S.population is becoming

Correct Answer
verified

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Correct Answer
verified

Correct Answer
verified

The use of coupons is a frequently used marketing tactic for which form of competition?

Correct Answer
verified

Which of the following laws has the purpose of protecting competition?

Correct Answer
verified

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Correct Answer
verified

Correct Answer
verified

In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
verified

Define technology.How does it affect marketing?

Correct Answer
verified
Technology refers to inventions or innov...
View Answer

Today,7 of the top 10 most populous cities in the United States are located

Correct Answer
verified

Leah had an excellent year as a salesperson in 2017,earning $98,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Correct Answer
verified

The form of competition where just a few companies control the majority of industry sales is referred to as

Correct Answer
verified

Correct Answer
verified

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.

Correct Answer
verified

Competition refers to

Correct Answer
verified

Exam 3: Scanning the Marketing Environment

All of the following statements are true except which?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following is a commonly held value in the United States today?

Correct AnswerverifiedShow Answer

One of the problems associated with self-regulation is

Correct AnswerverifiedShow Answer

Generation X consumers are

Correct AnswerverifiedShow Answer

Generally,the U.S.population is becoming

Correct AnswerverifiedShow Answer

An important social trend is the continued concern for health and well-being in the United States.This is most likely evidenced by

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

The use of coupons is a frequently used marketing tactic for which form of competition?

Correct AnswerverifiedShow Answer

Which of the following laws has the purpose of protecting competition?

Correct AnswerverifiedShow Answer

Registration under the Lanham Act provides important advantages to a trademark owner that has used the trademark in interstate or foreign commerce,but it does not

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

In an inflationary economy,the cost to produce and buy products and services ________ as prices ________.

Correct AnswerverifiedShow Answer

Define technology.How does it affect marketing?

Correct AnswerverifiedTechnology refers to inventions or innov...View AnswerShow Answer

Today,7 of the top 10 most populous cities in the United States are located

Correct AnswerverifiedShow Answer

Leah had an excellent year as a salesperson in 2017,earning $98,000.She paid $38,000 for necessities such as mortgage,food,and clothing.Her state and federal income taxes totaled $24,000.What was her disposable income?

Correct AnswerverifiedShow Answer

The form of competition where just a few companies control the majority of industry sales is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

More is a publication designed to appeal to women aged 40 and over.Demand for such magazines is an example of how changing ________ characteristics impact the marketing environment.

Correct AnswerverifiedShow Answer

Competition refers to

Correct AnswerverifiedShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

In an inflationary economy,the cost to produce and buy products and services as prices .

Correct Answer
verified

Correct Answer
verified
Technology refers to inventions or innov...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified