Question 1

A major regional shift in the U.S.population toward the ________ states is under way.

Accepted Answer

A)  eastern
B)  west coast
C)  northern
D)  midwestern
E)  southern and westernF) A) and E)
G) A) and D)

Question 2

Which of the following statements regarding social forces is most accurate?

Accepted Answer

A)  Social forces can have a dramatic impact on marketing strategy.
B)  As a social force,consumer incomes have more impact on marketing strategy than demographics.
C)  Social forces within an organization motivate employees to improve their productivity.
D)  Social forces determine all of the other environmental forces that affect an organization.
E)  Of all the environmental forces,social forces are the easiest for a marketer to manipulate.F) A) and D)
G) C) and D)

Question 3

The most recent estimate indicates that the population of the world today is about

Accepted Answer

A)  5) 7 billion.
B)  6) 3 billion.
C)  7) 4 billion.
D)  8) 2 billion.
E)  9) 5 billion.F) None of the above
G) C) and D)

Question 4

Because there are few sellers,price competition among firms is avoided in which form of competition?

Accepted Answer

A)  pure competition
B)  cross-market competition
C)  a monopoly
D)  monopolistic competition
E)  an oligopolyF) B) and E)
G) B) and D)

Question 5

Exurbs are

Accepted Answer

A)  statistical areas of at least 50,000 or more people.
B)  remote suburbs.
C)  statistical areas of at least 10,000 but less than 50,000 people.
D)  statistical areas that contains a population of 2.5 million or more.
E)  the combination of metropolitan statistical areas and micropolitan statistical areas.F) A) and D)
G) A) and E)

Question 6

Projections show that the population is

Accepted Answer

A)  growing in most developed countries.
B)  declining in most developing countries.
C)  decreasing in Africa.
D)  increasing in Asia.
E)  decreasing in Latin America.F) A) and B)
G) A) and C)

Question 7

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Accepted Answer

A)  traditional stereotypes
B)  gender neutrality
C)  data-driven specifications
D)  post-modern norms
E)  overt sexual themesF) A) and D)
G) None of the above

Question 8

An Arizona cardiac surgery practice agreed to pay the U.S.Department of Health and Human Services a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA) Privacy and Security Rules.The practice posted clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible,which drew complaints for failing to protect health information of consumers.HIPAA rules are an example of ________ forces in the marketing environment.

Accepted Answer

A)  economic
B)  ecological
C)  technological
D)  social
E)  regulatoryF) All of the above
G) A) and B)

Question 9

Today,married households comprise ________ of the U.S.population.

Accepted Answer

A)  10 percent
B)  20 percent
C)  48 percent
D)  64 percent
E)  75 percentF) C) and E)
G) B) and E)

Question 10

Only two companies,Intel and AMD,design the computer processors for nearly every laptop and desktop sold in the U.S.today.Intel and AMD operate in which type of competitive environment?

Accepted Answer

A)  a pure monopoly
B)  an oligopoly
C)  pure competition
D)  monopolistic competition
E)  a diopolyF) A) and D)
G) C) and E)

Question 11

How do the macroeconomic conditions as well as consumer income affect marketing?

Accepted Answer

The economy pertains to the income,expen...

Question 12

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Accepted Answer

A)  Internet marketing.
B)  marketspace.
C)  electronic commerce.
D)  marketplace.
E)  e-exchange.F) A) and C)
G) None of the above

Question 13

Describe four generational cohorts that are of interest to marketers today.

Accepted Answer

Today's marketers are interested in the ...

Question 14

An alternative to government control where an industry attempts to police itself is referred to as

Accepted Answer

A)  consumer protection.
B)  self-regulation.
C)  industry accountability.
D)  voluntary compliance.
E)  government-imposed ethical policing.F) A) and C)
G) A) and B)

Question 15

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The baby boom cohort is followed by Gene...

Question 16

In 2002,Geek Squad was purchased by leading retailer

Accepted Answer

A)  Target.
B)  Best Buy.
C)  Apple.
D)  Amazon.
E)  GameStop.F) A) and E)
G) B) and D)

Question 17

Even if she pays high taxes and has high expenses for necessities,if a consumer's ________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz-Carlton in New York City's Central Park.

Accepted Answer

A)  savings rate
B)  gross income
C)  taxes
D)  discretionary income
E)  disposable incomeF) A) and E)
G) A) and B)

Question 18

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Accepted Answer

The generational cohort labeled Generati...

Question 19

Generation Y is sometimes referred to as

Accepted Answer

A)  echo-boomers.
B)  baby boomers.
C)  baby busters.
D)  the revolution generation.
E)  Generation 25.F) B) and E)
G) C) and D)

Question 20

How does technology affect customer value?

Accepted Answer

Technological forces affect customer val...

Exam 3: Scanning the Marketing Environment

Only two companies,Intel and AMD,design the computer processors for nearly every laptop and desktop sold in the U.S.today.Intel and AMD operate in which type of competitive environment?

Correct Answer
verified

Generation Y is sometimes referred to as

Correct Answer
verified

Because there are few sellers,price competition among firms is avoided in which form of competition?

Correct Answer
verified

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct Answer
verified
The economy pertains to the income,expen...
View Answer

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Correct Answer
verified

How does technology affect customer value?

Correct Answer
verified
Technological forces affect customer val...
View Answer

Exurbs are

Correct Answer
verified

Projections show that the population is

Correct Answer
verified

In 2002,Geek Squad was purchased by leading retailer

Correct Answer
verified

Which of the following statements regarding social forces is most accurate?

Correct Answer
verified

The most recent estimate indicates that the population of the world today is about

Correct Answer
verified

An alternative to government control where an industry attempts to police itself is referred to as

Correct Answer
verified

Correct Answer
verified

Today,married households comprise ________ of the U.S.population.

Correct Answer
verified

A major regional shift in the U.S.population toward the ________ states is under way.

Correct Answer
verified

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Correct Answer
verified

Even if she pays high taxes and has high expenses for necessities,if a consumer's ________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz-Carlton in New York City's Central Park.

Correct Answer
verified

Describe four generational cohorts that are of interest to marketers today.

Correct Answer
verified
Today's marketers are interested in the ...
View Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer

Exam 3: Scanning the Marketing Environment

Only two companies,Intel and AMD,design the computer processors for nearly every laptop and desktop sold in the U.S.today.Intel and AMD operate in which type of competitive environment?

Correct AnswerverifiedShow Answer

Generation Y is sometimes referred to as

Correct AnswerverifiedShow Answer

Because there are few sellers,price competition among firms is avoided in which form of competition?

Correct AnswerverifiedShow Answer

Which generational cohort is often referred to as the echo-boom? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe generational cohort labeled Generati...View AnswerShow Answer

How do the macroeconomic conditions as well as consumer income affect marketing?

Correct AnswerverifiedThe economy pertains to the income,expen...View AnswerShow Answer

An information- and communication-based electronic exchange environment mostly occupied by sophisticated computer and telecommunications technologies and digital offerings is referred to as

Correct AnswerverifiedShow Answer

How does technology affect customer value?

Correct AnswerverifiedTechnological forces affect customer val...View AnswerShow Answer

Exurbs are

Correct AnswerverifiedShow Answer

Projections show that the population is

Correct AnswerverifiedShow Answer

In 2002,Geek Squad was purchased by leading retailer

Correct AnswerverifiedShow Answer

Which of the following statements regarding social forces is most accurate?

Correct AnswerverifiedShow Answer

The most recent estimate indicates that the population of the world today is about

Correct AnswerverifiedShow Answer

An alternative to government control where an industry attempts to police itself is referred to as

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Today,married households comprise ________ of the U.S.population.

Correct AnswerverifiedShow Answer

A major regional shift in the U.S.population toward the ________ states is under way.

Correct AnswerverifiedShow Answer

Changing attitudes toward sex roles are sometimes expressed today as ________ in both product design and promotion.

Correct AnswerverifiedShow Answer

Even if she pays high taxes and has high expenses for necessities,if a consumer's ________ is still high after those,she may be able to take advantage of the luxurious vacation travel opportunities like staying at the Ritz-Carlton in New York City's Central Park.

Correct AnswerverifiedShow Answer

Describe four generational cohorts that are of interest to marketers today.

Correct AnswerverifiedToday's marketers are interested in the ...View AnswerShow Answer

Which generational cohort is also known as the baby bust? Describe the interests and lifestyles of this cohort and explain why it is important to marketers.

Correct AnswerverifiedThe baby boom cohort is followed by Gene...View AnswerShow Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
The generational cohort labeled Generati...
View Answer

Correct Answer
verified
The economy pertains to the income,expen...
View Answer

Correct Answer
verified

Correct Answer
verified
Technological forces affect customer val...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified

Correct Answer
verified
Today's marketers are interested in the ...
View Answer

Correct Answer
verified
The baby boom cohort is followed by Gene...
View Answer