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Exam 5: Understanding Consumer Behavior

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Question 91

Multiple Choice

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Which of the following statements about the family life cycle is most accurate?

A) The majority of households today are composed of traditional families.
B) Income and gender are two of the variables considered in the family life cycle.
C) Young singles represent a target market for recreational travel,automobiles,and consumer electronics.
D) Singles with no children are more likely to buy life insurance than any other group.
E) The most financially secure group of any family life cycle stage is single parents with children.

F) B) and D)
G) A) and D)

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Question 92

Multiple Choice

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Chanel No.5 fragrances would satisfy needs at what level of the Maslow hierarchy?

A) physiological
B) self-actualization
C) personal
D) safety
E) social

F) C) and E)
G) B) and E)

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Question 93

Multiple Choice

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When Clorox uses the Good Housekeeping Seal for its Fresh Step cat litter,its strategy is to reduce a consumer's ________ and encourage purchases.

An opinion leader is an individual

In behavioral learning,a ________ is the reward that is given to a consumer.

Febreze is an odor-controlling spray that is manufactured by Procter & Gamble.When Febreze was introduced,a few people in an Internet chat room stated that the product was harmful to house pets.Though untrue,the rumor spread.This is an example of

When a man picks up a bottle of wine and tells the salesclerk,"I'm taking this to a dinner party tonight," which situational influence is being demonstrated?

The process of seeing or hearing messages without being aware of them is referred to as

Figure 5-1 -There are five stages in the consumer purchase decision process.The first stage is

Jill goes shopping with a friend and notices her friend's fashionable winter boots.She thinks about the recent cool weather and realizes she needs to buy a pair.In which stage of the consumer purchase decision process was Jill when she had this realization?

An ad for Brink's Home Security shows a woman using her treadmill,unaware that would-be robbers are just outside.They break down the front door,are startled by a loud alarm,and then run away.The woman answers an immediate call from the security company,and a representative reassures her that help is on the way.The ad is intended to appeal to which level of Maslow's hierarchy of needs?

Figure 5-3 -In Figure 5-3 above,column B represents which of the following in terms of consumer involvement and product knowledge?

Among the three major racial/ethnic subcultures in the United States,African Americans rank as ________ in terms of spending power.

When you leave the library,walk back to your car,and notice that it has a flat tire,you are in which stage of the purchase decision process?

In the VALS framework,consumers motivated by self-expression desire social or physical activity,variety,and risk.One segment of the two self-expression-motivated groups,known as ________,have low resources and protect what they think they own.They may appear to be anti-intellectual.

Between classes,many college students stop at conveniently located vending machines for their favorite candy bars and soft drinks.Their choices are generally made quickly and with little or no effort to consider alternative product offerings.These college students are most likely involved in ________ problem solving purchase situations.

The set of values,ideas,and attitudes that are learned and shared among the members of a group is referred to as

Which of the following statements about African American buying patterns is most accurate?

Individuals who exert direct or indirect social influence over others are referred to as

You need to buy a gift for a young cousin's birthday.You go to the mall and see a girl wearing a Hello Kitty T-shirt.You remember there is a store in the mall with a lot of Hello Kitty merchandise so you go there and buy a little backpack.When you give it to your cousin,she is very excited.In terms of behavioral learning,seeing the girl with the Hello Kitty shirt was a