Question 1

Explain the concept of countertrade,and discuss its importance.

Accepted Answer

Not all trade involves the exchange of m...

Question 2

Which of the following countries is the world's leading exporter?

Accepted Answer

A)  the United States
B)  China
C)  India
D)  Germany
E)  JapanF) C) and D)
G) B) and E)

Question 3

Figure 7-4
 
-According to Figure 7-4 above,point D would most likely represent which option for entering the global marketplace?

Accepted Answer

A)  exporting
B)  joint venture
C)  direct investment
D)  franchising
E)  licensingF) A) and C)
G) D) and E)

Question 4

Figure 7-5
 
-Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product customization
B)  product adaptation
C)  product extension
D)  product integration
E)  product inventionF) A) and C)
G) C) and D)

Question 5

The complementary nature of economic flows internationally,whereby imports stimulate exports and vice versa,is called ________ and is one argument for free trade among nations.

Accepted Answer

A)  the balance of trade
B)  countertrade
C)  exchange trade
D)  the trade feedback effect
E)  global market tradingF) C) and D)
G) B) and E)

Question 6

Economic infrastructure refers to

Accepted Answer

A)  a nation's military-industrial complex.
B)  a country's governmental services.
C)  the people and the wealth of a nation.
D)  a country's communications,transportation,financial,and distribution systems.
E)  all of a country's natural resources,whether or not they are currently being exploited.F) A) and E)
G) A) and D)

Question 7

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Accepted Answer

A)  customs.
B)  ethics.
C)  values.
D)  culture.
E)  beliefs.F) D) and E)
G) A) and D)

Question 8

Which of the following countries is the world's leading importer?

Accepted Answer

A)  the United States
B)  China
C)  India
D)  Germany
E)  JapanF) B) and C)
G) C) and D)

Question 9

Which of the following issues raises concerns about the ethics of protectionism?

Accepted Answer

A)  Competitive advantage grows out of continuous improvement.
B)  Small firms succeed in foreign niche markets.
C)  Tariffs have declined from an average of 40 percent to less than 5 percent.
D)  Regional trade agreements may provide preferential treatment for member nations.
E)  Pan-European marketing strategies are possible due to greater uniformity in packaging standards.F) B) and D)
G) A) and D)

Question 10

Both Nissan and Mercedes-Benz have plants in the United States that use American labor.This illustrates Nissan's and Mercedes-Benz's use of

Accepted Answer

A)  direct exporting.
B)  direct investment.
C)  joint venture.
D)  licensing.
E)  indirect exporting.F) A) and B)
G) B) and D)

Question 11

Which global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Accepted Answer

A)  direct exporting
B)  licensing
C)  cooperative
D)  joint venture
E)  direct investmentF) A) and E)
G) C) and D)

Question 12

Figure 7-5
 
-Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  product invention
E)  product integrationF) A) and C)
G) None of the above

Question 13

A(n) ________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Accepted Answer

A)  transcontinental
B)  multidomestic
C)  international
D)  multinational
E)  transnationalF) D) and E)
G) All of the above

Question 14

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Accepted Answer

A)  The World Trade Organization is a temporary institution.
B)  The 168 member countries of the WTO account for less than 25 percent of world trade.
C)  The WTO sets rules governing trade between its members and the rest of the world.
D)  The WTO uses panels of trade experts who can issue nonbinding recommendations.
E)  The WTO was formed by the major industrialized nations of the world.F) A) and E)
G) All of the above

Question 15

________ is the tendency to believe that it is inappropriate,indeed immoral,to purchase foreign-made products.

Accepted Answer

A)  Country partisanship
B)  Cultural ethnocentrism
C)  Xenophobia
D)  Consumer ethnocentrism
E)  NationalismF) A) and D)
G) C) and D)

Question 16

In Detroit,a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing her vehicle.The person who left the note is exhibiting

Accepted Answer

A)  cultural semiotics.
B)  the trade feedback effect.
C)  cultural ethnocentricity.
D)  protectionism.
E)  consumer ethnocentrism.F) All of the above
G) A) and C)

Question 17

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Accepted Answer

A)  grocery stores
B)  flower shops
C)  beauty salons
D)  department stores
E)  gift storesF) B) and E)
G) A) and B)

Question 18

The trade feedback effect is one argument for

Accepted Answer

A)  decreasing a nation's exports.
B)  free trade agreements.
C)  increased tariffs and quotas.
D)  international trade associations.
E)  decreasing a nation's imports.F) C) and E)
G) B) and C)

Question 19

If you were responsible for marketing communications at a company that manufactures office supplies and had to provide product literature to be distributed in France,you would be wise to use ________,whereby you have someone translate your literature from American English into French,and then have someone else in France translate the French into American English.

Accepted Answer

A)  back talk
B)  back translation
C)  double talk
D)  double entendre
E)  double indemnityF) A) and C)
G) All of the above

Question 20

A disadvantage of a joint venture arrangement when entering a new global market is that

Accepted Answer

A)  intermediaries have the potential to harm the brand.
B)  the firm entering the foreign market must pay royalties to the other firm.
C)  one of the companies forgoes control over its product.
D)  the two companies may disagree about policies.
E)  this method is likely to provide the fewest subsidies from the host country's government.F) B) and C)
G) B) and E)

Exam 7: Understanding and Reaching Global Consumers and Markets

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Correct Answer
verified

________ is the tendency to believe that it is inappropriate,indeed immoral,to purchase foreign-made products.

Correct Answer
verified

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct Answer
verified

Figure 7-5 -Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Correct Answer
verified

A disadvantage of a joint venture arrangement when entering a new global market is that

Correct Answer
verified

A(n) ________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct Answer
verified

Which global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Correct Answer
verified

The complementary nature of economic flows internationally,whereby imports stimulate exports and vice versa,is called ________ and is one argument for free trade among nations.

Correct Answer
verified

The trade feedback effect is one argument for

Correct Answer
verified

Economic infrastructure refers to

Correct Answer
verified

Which of the following issues raises concerns about the ethics of protectionism?

Correct Answer
verified

Figure 7-4 -According to Figure 7-4 above,point D would most likely represent which option for entering the global marketplace?

Correct Answer
verified

Correct Answer
verified

Which of the following countries is the world's leading importer?

Correct Answer
verified

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Correct Answer
verified

Both Nissan and Mercedes-Benz have plants in the United States that use American labor.This illustrates Nissan's and Mercedes-Benz's use of

Correct Answer
verified

In Detroit,a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing her vehicle.The person who left the note is exhibiting

Correct Answer
verified

Which of the following countries is the world's leading exporter?

Correct Answer
verified

Explain the concept of countertrade,and discuss its importance.

Correct Answer
verified
Not all trade involves the exchange of m...
View Answer

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Figure 7-5 -Global companies have five strategies for matching products and their promotion efforts to global markets.Designing a product to satisfy common needs across countries is which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

________ is the tendency to believe that it is inappropriate,indeed immoral,to purchase foreign-made products.

Correct AnswerverifiedShow Answer

Which of the following statements about the World Trade Organization (WTO) is most accurate?

Correct AnswerverifiedShow Answer

Figure 7-5 -Sony electronics,Gillette razors,and Nike apparel and shoes are being sold in the same form in many countries.This is an example of which type of global marketing product and promotion strategy?

Correct AnswerverifiedShow Answer

A disadvantage of a joint venture arrangement when entering a new global market is that

Correct AnswerverifiedShow Answer

A(n) ________ firm views the world as one market and emphasizes cultural similarities across countries or universal consumer needs and wants more than differences.

Correct AnswerverifiedShow Answer

Which global market entry strategy involves slightly more risk than indirect exporting for a company but also opens the door to increased profits?

Correct AnswerverifiedShow Answer

The complementary nature of economic flows internationally,whereby imports stimulate exports and vice versa,is called ________ and is one argument for free trade among nations.

Correct AnswerverifiedShow Answer

The trade feedback effect is one argument for

Correct AnswerverifiedShow Answer

Economic infrastructure refers to

Correct AnswerverifiedShow Answer

Which of the following issues raises concerns about the ethics of protectionism?

Correct AnswerverifiedShow Answer

Figure 7-4 -According to Figure 7-4 above,point D would most likely represent which option for entering the global marketplace?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Which of the following countries is the world's leading importer?

Correct AnswerverifiedShow Answer

Personally or socially preferable modes of conduct or states of existence that tend to persist over time are referred to as

Correct AnswerverifiedShow Answer

Both Nissan and Mercedes-Benz have plants in the United States that use American labor.This illustrates Nissan's and Mercedes-Benz's use of

Correct AnswerverifiedShow Answer

In Detroit,a woman came back from lunch to find a nasty note on her Toyota Camry about failing to support the American economy by purchasing her vehicle.The person who left the note is exhibiting

Correct AnswerverifiedShow Answer

Which of the following countries is the world's leading exporter?

Correct AnswerverifiedShow Answer

Explain the concept of countertrade,and discuss its importance.

Correct AnswerverifiedNot all trade involves the exchange of m...View AnswerShow Answer

To avoid competing with Japanese firms through their traditional channel of distribution,Fran Wilson Creative Cosmetics Moodmatcher lip coloring is sold in which type of retail venue?

Correct AnswerverifiedShow Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Not all trade involves the exchange of m...
View Answer

Correct Answer
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