Question 1

Figure 7-5
 
-Nescafé coffee is marketed using different coffee blends and promotional campaigns to match consumer preferences in different countries.For example,Nescafé generally emphasizes the taste,aroma,and warmth of shared moments in its advertising around the world.However,in Thailand,Nescafé is advertised as a way to relax from the pressures of daily life.This is an example of which type of global marketing product and promotion strategy?

Accepted Answer

A)  product extension
B)  product customization
C)  product adaptation
D)  dual adaptation
E)  dual integrationF) All of the above
G) A) and D)

Question 2

A global brand refers to

Accepted Answer

A)  two or more domestic products that coincidentally share the same brand name but represent two completely unrelated products.
B)  two or more international products that coincidentally share the same brand name but represent two completely unrelated products.
C)  a brand marketed under the same name in multiple countries with similar and centrally coordinated marketing programs.
D)  a brand that is essentially the same but that has minor adaptations made to meet the more specific needs of different nations.
E)  a brand marketed under different names in multiple countries with similar and centrally coordinated marketing programs.F) A) and D)
G) C) and D)

Question 3

Which of the following is an advantage inherent in the use of licensing as a global market-entry strategy?

Accepted Answer

A)  The licensor retains control of its product.
B)  The licensor is protected from creating a potential competitor.
C)  It provides an exemption from domestic trade regulations.
D)  There is an increase in potential profit compared with direct investment.
E)  The licensee gains information about the dynamics of the market.F) C) and E)
G) C) and D)

Question 4

One variation of licensing is referred to as

Accepted Answer

A)  direct investment.
B)  joint ventures.
C)  direct exporting.
D)  franchising.
E)  dual adaptation.F) B) and C)
G) A) and E)

Question 5

When a nation's imports exceed its exports,it incurs a ________ in its balance of trade.

Accepted Answer

A)  countertrade
B)  trade feedback effect
C)  deficit
D)  surplus
E)  tariffF) B) and D)
G) A) and E)

Question 6

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Accepted Answer

A)  exporting.
B)  direct investment.
C)  countertrade.
D)  licensing.
E)  multinational marketing.F) A) and C)
G) A) and B)

Question 7

Cultural symbols are

Accepted Answer

A)  ideas that can be protected by international copyrights.
B)  ideas that cannot be expressed by words or characters.
C)  things that represent values that exist solely within a nation.
D)  things that represent ideas and concepts.
E)  words that represent pictures or designs.F) B) and C)
G) A) and B)

Question 8

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Accepted Answer

A)  global marketing strategy.
B)  integrated marketing strategy.
C)  transnational marketing strategy.
D)  meganational marketing strategy.
E)  international marketing strategy.F) None of the above
G) A) and E)

Question 9

All of the following are challenges faced by Amazon in its expansion into India except which?

Accepted Answer

A)  Low rates of credit and debit card usage among Indian consumers,and many without bank accounts
B)  Well-financed and capable domestic competitors in India
C)  Political instability and social unrest in India
D)  Underdeveloped technology requiring financial and technological investment in a localized cloud computing platform for India
E)  Strict trade regulations that prevent direct sales to Indian consumersF) A) and B)
G) A) and C)

Question 10

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Accepted Answer

A)  Marketspace creates an unfair competitive environment for emerging nations.
B)  More business-to-consumer marketing is done on the Internet than business-to-business marketing.
C)  The most active participants in the networked global marketspace are companies in developing nations.
D)  All business in the networked global marketspace is conducted in English.
E)  A networked global marketspace enables the exchange of products,services,and information from sellers anywhere to buyers anywhere at any time and at a lower cost.F) B) and E)
G) B) and D)

Question 11

In terms of the global marketplace,there are three primary types of companies: international firms,________ firms,and transnational firms.

Accepted Answer

A)  large-scale
B)  conglomerate
C)  intercontinental
D)  cosmopolitan
E)  multinationalF) C) and E)
G) A) and B)

Question 12

What global market entry strategy did Mary Kay use when it entered India?

Accepted Answer

A)  direct importing
B)  licensing
C)  indirect exporting
D)  joint venture
E)  direct exportingF) D) and E)
G) A) and B)

Question 13

Because different societies often attach alternate meanings to things,these representations of ideas are referred to as

Accepted Answer

A)  universal symbols.
B)  cultural symbols.
C)  symbolic concepts.
D)  ideological representations.
E)  cultural representations.F) C) and D)
G) A) and B)

Question 14

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in ________ and ________ as a result of internal political strife,terrorism,and war.

Accepted Answer

A)  Russia;Poland
B)  France;Spain
C)  China;Japan
D)  the Middle East;Africa
E)  Germany;the United KingdomF) B) and C)
G) A) and E)

Question 15

Give at least one argument for and one argument against protectionism.

Accepted Answer

People who favor protectionism believe t...

Question 16

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Accepted Answer

There are five global marketing product ...

Question 17

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Accepted Answer

All three types of global companies empl...

Question 18

When firms originate,produce,and market their products and services worldwide,it is referred to as

Accepted Answer

A)  acculturation.
B)  free trade.
C)  global branding.
D)  global competition.
E)  transactional exchange.F) C) and E)
G) B) and D)

Question 19

Direct exporting refers to

Accepted Answer

A)  offering the right to a trademark,patent,trade secret,or similarly valued items of intellectual property in return for a royalty or fee.
B)  contracting with a foreign firm to manufacture products according to certain specifications.
C)  a foreign country and a local firm investing together to create a local business.
D)  using additional parties when a firm sells its domestically produced goods in another country.
E)  a firm selling its domestically produced goods in a foreign country without intermediaries.F) B) and D)
G) A) and D)

Question 20

The estimated cost of economic espionage to firms in the United States is estimated to be upwards of

Accepted Answer

A)  $10 billion per year.
B)  $400 billion per year.
C)  $750 billion per year.
D)  $900 billion per year.
E)  $1 trillion per year.F) All of the above
G) A) and B)

Exam 7: Understanding and Reaching Global Consumers and Markets

Because different societies often attach alternate meanings to things,these representations of ideas are referred to as

Correct Answer
verified

All of the following are challenges faced by Amazon in its expansion into India except which?

Correct Answer
verified

When a nation's imports exceed its exports,it incurs a ________ in its balance of trade.

Correct Answer
verified

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Correct Answer
verified

Which of the following is an advantage inherent in the use of licensing as a global market-entry strategy?

Correct Answer
verified

One variation of licensing is referred to as

Correct Answer
verified

Direct exporting refers to

Correct Answer
verified

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct Answer
verified
There are five global marketing product ...
View Answer

In terms of the global marketplace,there are three primary types of companies: international firms,________ firms,and transnational firms.

Correct Answer
verified

When firms originate,produce,and market their products and services worldwide,it is referred to as

Correct Answer
verified

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Correct Answer
verified
All three types of global companies empl...
View Answer

The estimated cost of economic espionage to firms in the United States is estimated to be upwards of

Correct Answer
verified

Give at least one argument for and one argument against protectionism.

Correct Answer
verified
People who favor protectionism believe t...
View Answer

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Correct Answer
verified

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Correct Answer
verified

A global brand refers to

Correct Answer
verified

Cultural symbols are

Correct Answer
verified

Correct Answer
verified

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.

Correct Answer
verified

What global market entry strategy did Mary Kay use when it entered India?

Correct Answer
verified

Exam 7: Understanding and Reaching Global Consumers and Markets

Because different societies often attach alternate meanings to things,these representations of ideas are referred to as

Correct AnswerverifiedShow Answer

All of the following are challenges faced by Amazon in its expansion into India except which?

Correct AnswerverifiedShow Answer

When a nation's imports exceed its exports,it incurs a ________ in its balance of trade.

Correct AnswerverifiedShow Answer

A global market entry strategy in which a company produces goods in one country and sells them in another country is referred to as

Correct AnswerverifiedShow Answer

Which of the following is an advantage inherent in the use of licensing as a global market-entry strategy?

Correct AnswerverifiedShow Answer

One variation of licensing is referred to as

Correct AnswerverifiedShow Answer

Direct exporting refers to

Correct AnswerverifiedShow Answer

What are the product and promotion strategies available to a company seeking to enter the global marketplace? How do they relate to each other in terms of the same or adapted product and promotion?

Correct AnswerverifiedThere are five global marketing product ...View AnswerShow Answer

In terms of the global marketplace,there are three primary types of companies: international firms,________ firms,and transnational firms.

Correct AnswerverifiedShow Answer

When firms originate,produce,and market their products and services worldwide,it is referred to as

Correct AnswerverifiedShow Answer

Three types of companies populate and compete in the global marketplace.Identify and describe each type.

Correct AnswerverifiedAll three types of global companies empl...View AnswerShow Answer

The estimated cost of economic espionage to firms in the United States is estimated to be upwards of

Correct AnswerverifiedShow Answer

Give at least one argument for and one argument against protectionism.

Correct AnswerverifiedPeople who favor protectionism believe t...View AnswerShow Answer

The strategy transnational firms employ that standardizes marketing activities when there are cultural similarities and adapts them when cultures differ is referred to as a(n)

Correct AnswerverifiedShow Answer

Which of the following statements about the emergence of a networked global marketspace is most accurate?

Correct AnswerverifiedShow Answer

A global brand refers to

Correct AnswerverifiedShow Answer

Cultural symbols are

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in ________ and ________ as a result of internal political strife,terrorism,and war.

Correct AnswerverifiedShow Answer

What global market entry strategy did Mary Kay use when it entered India?

Correct AnswerverifiedShow Answer

Correct Answer
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There are five global marketing product ...
View Answer

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Correct Answer
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All three types of global companies empl...
View Answer

Correct Answer
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Correct Answer
verified
People who favor protectionism believe t...
View Answer

Correct Answer
verified

Correct Answer
verified

Correct Answer
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Correct Answer
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Correct Answer
verified

Trade among nations or regions depends on political stability.In recent times,billions of dollars have been lost in and as a result of internal political strife,terrorism,and war.

Correct Answer
verified

Correct Answer
verified