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Exam 11: Managing Successful Products, services, and Brands

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Question 51

Multiple Choice

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A written statement of manufacturer liability is referred to as a(n) ________ warranty.

A) explicit
B) functional
C) implied
D) strict-liability
E) express

F) B) and D)
G) A) and C)

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Question 52

Multiple Choice

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Mott's applesauce promotes itself as a low-fat alternative to cooking oil for baked goods.Mott's is

A) finding new users through a product modification strategy.
B) increasing use by existing customers through a product modification strategy.
C) modifying the product characteristics.
D) creating new use situations through a market modification strategy.
E) demarketing the product.

F) C) and E)
G) A) and B)

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Question 53

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If you were a marketing manager and were presented with the information in the CDI/BDI Marketing Dashboard above,you would determine that the ________ segment has the most opportunity for increasing Hawaiian Punch sales.

7UP is a lemon-lime carbonated soft drink that has been very successful in the United States.Dr Pepper/Seven Up,Inc. ,the maker of 7UP,uses a family branding strategy to market 7UP worldwide.In China,sales have suffered since the brand name means "death through drinking." Which criterion for picking a good band name did Dr Pepper/Seven Up,Inc.violate when it chose to use a family branding strategy to market 7UP in China?

Apple introduced the iPhone and iPad with multitouch screens,as well as the Magic Trackpad,also a multitouch device.These devices require consumers to use gestures (touch,swipe,tap,etc. ) to perform various functions.This could make the mouse,a device Apple invented in 1977 for its Apple II,obsolete.With the emergence of multitouch technologies,the mouse most likely is now in the ________ stage of its product life cycle.

Kellogg's Frosted Flakes,a ready-to-eat breakfast cereal,has been perceived as a cereal for children.Tony the Tiger,a cartoon character,extolled Frosted Flakes,and advertisements depicted children enjoying the product with Tony.Recently,in response to declining sales of Frosted Flakes,the cereal maker has adopted a new series of advertisements that show adults admitting that they enjoy Frosted Flakes,too.Kellogg's is attempting to

How long is a product life cycle? What determines its length?

Almost two decades ago,Survivor premiered as a reality TV show during the summer season when TV ratings are normally low and TV viewing options consisted primarily of reruns.The marketing goals for the first show included making television viewers aware of its existence and generating enough excitement about the show so that millions of viewers would watch the first episode.At the airing of the first show,Survivor was in what stage of its product life cycle?

A strategy for managing a product's life cycle that attempts to find new customers,increase a product's use among existing customers,or create new use situations is referred to as

Which of the following quotes from a new-product adopter would signal the need for a firm to counteract a risk barrier?

The Make a Wish Foundation brand name is especially effective because it

Promotional expenditures at the introduction stage of the product life cycle are best spent on

Product life cycle is defined as

An implied warranty

In the CDI/BDI Marketing Dashboard above,which segment consumes the most fruit drinks?

Figure 11-1 -Figure 11-1 above represents the stages of the product life cycle.What does the portion of the curve labeled B represent?

In the late 1950s and 1960s,television Westerns were extremely popular and included Gunsmoke,Bonanza,Wagon Train,and The Big Valley.When ratings declined as viewers' tastes changed,production companies used a(n) ________ strategy and stopped producing all television Westerns when the networks stopped showing them.

Figure 11-5 -According to the diffusion of innovation concept,consumers who are venturesome,higher educated,and use multiple information sources in their adoption of products are called

Apple launched its iPad in 2010 and it,along with its companion iPad mini,have become the world's best-selling tablet devices with their multitouch user interfaces and the availability of hundreds of thousands of apps.The product class has experienced tremendous growth in terms of sales and the addition of formidable competitors such as Samsung Galaxy,Dell Venue,and Lenovo Tab,all vying for market share.In which stage of the product life cycle are the iPad and other tablets?

A new exercise video contends that with one day of fasting and a one-hour period of intense cardiovascular exercise,the average individual can lose five pounds a week and be in peak health within six months of starting the program.________ barriers could doom the new product to failure because the product's claims are not consistent with how consumers really behave.