Question 1

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Accepted Answer

A)  pricing channels
B)  distribution channels
C)  communication and delivery channels
D)  direct and indirect channels
E)  communication channelsF) B) and C)
G) All of the above

Question 2

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Accepted Answer

A)  manufacturers
B)  retailers
C)  agents
D)  wholesalers
E)  brokersF) A) and C)
G) A) and E)

Question 3

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Accepted Answer

A)  corporate vertical marketing system
B)  integrated vertical marketing system
C)  contractual vertical marketing system
D)  administered vertical marketing system
E)  forward integration vertical marketing systemF) A) and B)
G) All of the above

Question 4

Which statement regarding responsive supply chains is most accurate?

Accepted Answer

A)  Responsive supply chains use slower modes of transportation but faster order processing.
B)  Responsive supply chains always use the least expensive mode of transportation possible.
C)  Responsive supply chains rely on large inventory warehouses.
D)  Responsive supply chains achieve economies of scale by having all inventory stored and sorted at a central location.
E)  Responsive supply chains rely heavily on information technology.F) D) and E)
G) B) and D)

Question 5

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Accepted Answer

A)  The more responsibilities a channel member takes in terms of distribution,advertising,and selling expenses,the greater the potential for manufacturer profitability.
B)  The more responsibilities the manufacturer assumes relative to its channel members,the greater the potential for profitability.
C)  The extent to which channel members share costs determines the margins received by each member and by the channel as a whole.
D)  While channel members can increase profitability by taking on distribution and selling expenses,advertising expenses should always remain with the manufacturer if a firm is looking for the greatest profitability.
E)  Profitability is not related to the length or nature of the distribution chain but determined by the manufacturer.F) B) and C)
G) A) and E)

Question 6

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) ________,(2) understand the supply chain,and (3) harmonize the supply chain with the marketing strategy.

Accepted Answer

A)  understand the environment
B)  consider the legal consequences of partnering
C)  understand the marketing strategy
D)  understand the customer
E)  understand the company's goalsF) C) and D)
G) B) and D)

Question 7

A textile artist can buy fabric,thread,and batting,create an heirloom quilt,and then sell the finished work to customers in a kiosk decorated with some of the quilts produced to entice customers who shop at the local mall.By designing the quilts and kiosk with aesthetic value,the artist creates ________ utility.

Accepted Answer

A)  application
B)  possession
C)  time
D)  place
E)  formF) A) and C)
G) All of the above

Question 8

Amazon uses supply chain and logistics management to

Accepted Answer

A)  make sure that it maintains the authority that comes with being the channel captain.
B)  avoid having to use quick response replenishment.
C)  lessen the amount of communication that is necessary between it and its suppliers.
D)  manage the flow of products from its suppliers to its distribution centers.
E)  implement its market divestment strategies.F) C) and E)
G) A) and B)

Question 9

Selective distribution refers to

Accepted Answer

A)  the density of distribution whereby a firm tries to place its products or services in as many outlets as possible.
B)  the distribution of products or services in markets where there are currently no other competitors.
C)  the distribution of products or services where the producer owns the entire channel of distribution.
D)  the density of distribution whereby a firm tries to place its products or services with only one retail outlet in a specified geographical area.
E)  the density of distribution whereby a firm tries to place its products or services in a few retail outlets in a specific area.F) C) and E)
G) B) and C)

Question 10

What is a marketing channel? Define each of the four types of marketing channels.

Accepted Answer

A marketing channel consists of individu...

Question 11

Two sources of horizontal conflict are common,including when

Accepted Answer

A)  a manufacturer decreases its distribution coverage in a geographical area from intensive to selective.
B)  disagreements arise over how profit margins are distributed among channel members.
C)  manufacturers believe wholesalers or retailers are not giving their products adequate attention.
D)  a channel member bypasses another member and sells or buys products direct.
E)  dual distribution causes conflict between different types of retailers that carry the same brands.F) None of the above
G) B) and E)

Question 12

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Accepted Answer

A)  intensive distribution.
B)  extensive distribution.
C)  selective distribution.
D)  exclusive distribution.
E)  concentrated distribution.F) A) and E)
G) A) and D)

Question 13

A tying arrangement exists if a supplier requires

Accepted Answer

A)  a distributor purchasing some products to buy others from the supplier.
B)  channel members to sell only its products or restricts distributors from selling directly competitive products.
C)  distributors to resell the supplier's products and specifies geographical areas or territories.
D)  a channel member to sell only its products.
E)  a channel member to finance all loans through the supplier's bank.F) A) and E)
G) D) and E)

Question 14

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Accepted Answer

A)  a strategic channel alliance.
B)  multiple level selling.
C)  parallel distribution.
D)  dual distribution.
E)  recursive distribution.F) None of the above
G) All of the above

Question 15

Candy bars most likely would be sold using which type of target market coverage?

Accepted Answer

A)  exclusive distribution
B)  direct distribution
C)  intensive distribution
D)  dual distribution
E)  selective distributionF) C) and D)
G) B) and E)

Question 16

Figure 15-10
 
-Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,andF) include all of the following except which?

Accepted Answer

A)  order processing
B)  materials handling and warehousing
C)  time
D)  inventory
E)  transportationF) A) and C)
G) B) and C)

Question 17

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Accepted Answer

A)  have Campbell perform all materials handing activities.
B)  authorize Campbell Soup to eliminate as many wholesaling functions as possible from the supply chain.
C)  use a system in which Campbell Soup determines the product amount and assortment that should be in stock.
D)  authorize the use of distribution centers to provide quicker customer response times.
E)  balance their total logistics cost by eliminating the convenience service factor.F) All of the above
G) B) and D)

Question 18

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Accepted Answer

Dual distribution occurs when a firm emp...

Question 19

A vendor-managed inventory system is an

Accepted Answer

A)  inventory supply system that operates with very low inventories and requires fast on-time delivery.
B)  inventory management system whereby the supplier determines the product amount and assortment a retailer needs and automatically delivers the appropriate items.
C)  inventory management system that is designed to reduce the retailer's lead time for receiving merchandise,which then lowers its inventory investment,improves customer service levels,and reduces logistic expenses.
D)  inventory supply system that relies on the judgment of individual warehouse managers based on daily reports from its retailer customers.
E)  inventory system that guarantees delivery within 48 hours,granting price reductions of 1 percent per hour if a shipment is delayed.F) A) and B)
G) A) and C)

Question 20

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a(n)

Accepted Answer

A)  service-sponsored retail franchise system.
B)  retailer-sponsored cooperative.
C)  administered vertical marketing system.
D)  manufacturer-sponsored retail franchise system.
E)  wholesaler-sponsored voluntary chain.F) A) and C)
G) A) and D)

Exam 15: Managing Marketing Channels and Supply Chains

What is a marketing channel? Define each of the four types of marketing channels.

Correct Answer
verified
A marketing channel consists of individu...
View Answer

Selective distribution refers to

Correct Answer
verified

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) ________,(2) understand the supply chain,and (3) harmonize the supply chain with the marketing strategy.

Correct Answer
verified

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Correct Answer
verified

Which statement regarding responsive supply chains is most accurate?

Correct Answer
verified

Correct Answer
verified

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,andF) include all of the following except which?

Correct Answer
verified

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Correct Answer
verified

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct Answer
verified

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct Answer
verified
Dual distribution occurs when a firm emp...
View Answer

Amazon uses supply chain and logistics management to

Correct Answer
verified

Two sources of horizontal conflict are common,including when

Correct Answer
verified

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Correct Answer
verified

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Correct Answer
verified

A tying arrangement exists if a supplier requires

Correct Answer
verified

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a(n)

Correct Answer
verified

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct Answer
verified

Candy bars most likely would be sold using which type of target market coverage?

Correct Answer
verified

A vendor-managed inventory system is an

Correct Answer
verified

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Correct Answer
verified

Exam 15: Managing Marketing Channels and Supply Chains

What is a marketing channel? Define each of the four types of marketing channels.

Correct AnswerverifiedA marketing channel consists of individu...View AnswerShow Answer

Selective distribution refers to

Correct AnswerverifiedShow Answer

The choice of a supply chain follows from a clearly defined marketing strategy and involves three steps: (1) ________,(2) understand the supply chain,and (3) harmonize the supply chain with the marketing strategy.

Correct AnswerverifiedShow Answer

Industrial distributors perform functions that are most like which intermediary in the consumer products marketing channel?

Correct AnswerverifiedShow Answer

Which statement regarding responsive supply chains is most accurate?

Correct AnswerverifiedShow Answer

Correct AnswerverifiedShow Answer

Figure 15-10 -Figure 15-10 above indicates that supply chain managers must balance total logistics cost factors against customer service factors.The six total logistics cost factors (A,B,C,D,E,andF) include all of the following except which?

Correct AnswerverifiedShow Answer

An arrangement whereby a firm reaches different buyers by employing two or more different types of channels for the same basic product is referred to as

Correct AnswerverifiedShow Answer

Multichannel marketing is the blending of different ________ that are mutually reinforcing in attracting,retaining,and building relationships with consumers who shop and buy in traditional intermediaries and online.

Correct AnswerverifiedShow Answer

Define and describe at least one similarity and one difference between dual distribution and a strategic channel alliance.

Correct AnswerverifiedDual distribution occurs when a firm emp...View AnswerShow Answer

Amazon uses supply chain and logistics management to

Correct AnswerverifiedShow Answer

Two sources of horizontal conflict are common,including when

Correct AnswerverifiedShow Answer

A level of distribution density whereby a firm tries to place its products in a few retail outlets in a specific geographical area is referred to as

Correct AnswerverifiedShow Answer

Procter & Gamble can obtain cooperation from supermarkets in terms of displaying,promoting,and pricing its products,given its broad assortment of brand-name products.Which type of vertical marketing system does Procter & Gamble represent?

Correct AnswerverifiedShow Answer

A tying arrangement exists if a supplier requires

Correct AnswerverifiedShow Answer

A vertical marketing system that involves a contractual relationship between a wholesaler and small independent retailers to standardize and coordinate buying practices,merchandising programs,and inventory management efforts is referred to as a(n)

Correct AnswerverifiedShow Answer

One consideration in choosing a marketing channel is profitability,which is determined by the margins earned for each channel member and for the channel as a whole.Based on this information,which of the following statements would be most accurate?

Correct AnswerverifiedShow Answer

Candy bars most likely would be sold using which type of target market coverage?

Correct AnswerverifiedShow Answer

A vendor-managed inventory system is an

Correct AnswerverifiedShow Answer

Many retailers who sell Campbell Soup products make purchases from Campbell under vendor-managed inventory programs.These retailers

Correct AnswerverifiedShow Answer

Correct Answer
verified
A marketing channel consists of individu...
View Answer

Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Correct Answer
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Dual distribution occurs when a firm emp...
View Answer

Correct Answer
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Correct Answer
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